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Årsredovisning 2023

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Annual report Page 62 
Environmental 
metrics 
The GHG emissions accounting is based on the interna-
tional standard; A Corporate Accounting and Reporting 
Standard, developed by the Greenhouse Gas Protocol 
Initiative (GHG Protocol). The GHG Protocol is the most 
widely used and recognized  international standard for 
measuring greenhouse gas emissions on a company 
level, and is the basis for the ISO standard 14064-I. 
 
The input is based on consumption data from internal 
and external sources, which has then been converted 
into tons CO2 equivalents (tCO2e) using generic and/or 
specific emission factors. The carbon footprint appraisal 
is derived from a combination of our own data collection 
and data computation by Carbon Footprint’s analysts.  
 
CO₂ emissions scope 1  
Scope 1 comprises CO₂ emissions from heating using oil 
and gas refrigerants to cool the crafting facilities  and 
from the usage of company cars.  
CO₂ emissions scope 2  
Scope 2 comprises CO₂ emissions from heating and 
electricity supplied by external suppliers.  
CO₂ emissions scope 3  
Scope 3 comprises CO₂ emissions from business travel 
by public transportation including flights, working from 
home and employee commutes, as well as district heat-
ing distribution and electricity transmission and distri-
bution. Due to the COVID-19 pandemic, we travelled sig-
nificantly less in 2020 and 2021.  
CO₂ emissions per average  
FTE CO₂ emissions per employee (tons/average FTW) is 
calculated on the basis of the total amount of CO₂ emis-
sions (tons ) and the average number of full time em-
ployees (FTE).  
CO₂ emissions per mEUR revenue  
CO₂ emissions per mEUR revenue (tons/mEUR revenue) 
are calculated based on the total amount of CO₂ emis-
sions (tons) and the revenue in m EUR as stated in the 
annual accounts 2023.  
 
The overall increase in CO₂ emissions has risen com-
pared to previous years due to multiple mergers and ac-
quisitions, a larger number of employees, an increased 
number of offices globally, and a more detailed level of 
reporting. These factors have led to increased emissions 
across all scopes.  
Environmental Unit Target 2023 2022 2021 2020 2019 
CO₂ e, scope 1 Metric tons   71.40  10.00  73.88  73.54  13.96  
CO₂ e, scope 2 Metric tons   247.40  50.32  70.09  49.99  215.14  
CO₂ e, scope 3 Metric tons   2,596.10  1,278.34  346.42  176.88  730.14  
Total tons of CO₂e Metric tons   2,914.90  1,338.66  490.39  300.41  959.24  
Tons of CO₂e per employee Times   2.33  1.52  0.77  0.72  2.92  
Tons of CO₂e per mEUR turnover Times   8.92  4.97  2.77  3.30  15.76

===== SIDA 63 =====

Annual report Page 63 
Assessment by scope 
and source activity 
Flights 
Report from travel provider with manual additions of di-
rects bookings. 
Home-workers 
Employee survey, 35% response rate. Apportioned to 
account for the employees which did not respond. 
Commuting 
Employee survey, 35 % response rate. Apportioned to 
account for the employees which did not respond. 
Hotel stays 
Report from travel provider with manual additions of di-
rects bookings. 
Rail, taxi, bus travels and hire cars 
Based on cost and distance. 
 
 
 
 
 
 
 
 
 
 
Electricity transmissions & distribution 
Primarily utility bills. For the sites where electricity con-
sumption information was not available, but other sites 
are located within the same country with a complete da-
taset, this was apportioned based on employee numbers 
at the site with the complete dataset and used the num-
ber of staff working at the site. 
Purchased goods and services 
GHG emissions associated with the Group’s purchase of 
goods and services, are calculated as 
the amount of direct cost including VAT associated with 
a specific type.  
Water (and waste water) 
Utility bills for all but one office (calculated based on per 
person consumption in nearby office). 
 
   
Assessment by scope and 
source activity (tCO2e)   2023 2022 2021 2020 2019 
Scope 1 Site gas 6.50 9.43 67.50 65.68 1.84 
  Refrigerants  22.00 - - - - 
  Company car travel 42.90 0.57 6.38 7.86 12.12 
Scope 1 total   71.40  10.00  73.88  73.54  13.96  
Scope 2 Electricity generation 173.60 50.32 66.77 49.99 215.14 
  Heat fuel 42.00 - - - - 
  District heating generation 31.80 - 3.32 - - 
Scope 2 total   247.40 50.32 70.09 49.99 215.14 
Scope 3 Flights 1,948.10  915.48  164.38  126.67  711.84  
  Home-workers 65.50  144.68  103.69  42.39  - 
  Commuting 501.30  198.47  62.52  - - 
  Rail travel 7.40  3.74  8.81  2.34  3.24  
  Taxi travel 20.00  5.36  1.43  1.81  1.68  
  Bus travel 3.10  3.64  0.08  0.01  1.01  
  Hotel accommodation 42.40  - - -   
  
Electricity transmission & distri-
bution - 4.76  5.34  2.52  12.37  
  District heating distribution - - 0.17  - - 
  Purchased goods and services 8.30  1.60  - - - 
  
Company electric vehicles 
(charged off-site) - 0.61  - - - 
Scope 3 total   2,596.10  1,278.34  346.42  176.88  730.14  
Total   2,914.90  1,338.66  490.39  300.41  959.24

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Annual report Page 64 
EU Taxonomy 
KPI for revenue 
Better Collective’s main activities within sports media 
and entertainment are excluded from the taxonomy un-
der 13 .1 Creative, arts and entertainment activities. To 
ascertain whether Better Collective has any other eco-
nomic activities which could be eligible for the taxon-
omy, the group has made an analysis of the business 
which has not returned any other economic acti vities 
that are eligible under the taxonomy.  
Better Collective thus reports no eligible revenue for any 
eligible activities. 
 
KPI for CAPEX 
CAPEX is calculated as the 'Addition of tangible and in-
tangible assets', which is generated from note 12 and 14 
of the consolidated financial statements. Included in the 
figures is the value from leasing of office buildings (Cap-
italized under IFRS16). 
KPI for OPEX 
Better Collective has made an analysis of OPEX which 
has not returned any economic activities that are eligi-
ble under the taxonomy. 
 
 
 
  
 
      Substantial contributions % Do no significant harm (Y/N)       
Revenue 
Absolute 
Revenue 
tEUR 
Proportion 
of Revenue 
Climate 
change  
mitigation 
Climate 
change  
adaptation 
Water and 
marine  
resources 
Circular 
economy Pollution 
Biodiversity 
and ecosys-
tems 
Climate 
change  
mitigation 
Climate 
change  
adaptation 
Water and 
marine 
 resources 
Circular 
economy Pollution 
Biodiversity 
and  
ecosystems 
Minimum 
safeguards 
Taxonomy 
aligned 
Revenue Category  
Taxonomy aligned activities - 
none  0 0%                               
Taxonomy eligible but not 
aligned activities - none  0 0%                               
Taxonomy non-eligible activi-
ties   326,686  100%                               
Total 326,686  100% n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

===== SIDA 65 =====

Annual report Page 65 
  
      Substantial contributions % Do no significant harm (Y/N)       
CAPEX 
Absolute 
CAPEX 
tEUR 
Proportion 
of CAPEX 
Climate 
change  
mitigation 
Climate 
change 
adaptation 
Water and 
marine  
resources 
Circular 
economy Pollution 
Biodiversity 
and  
ecosystems 
Climate 
change  
mitigation 
Climate 
change 
 adaptation 
Water and 
marine 
 resources 
Circular 
economy Pollution 
Biodiversity 
and  
ecosystems 
Minimum 
safeguards 
Taxonomy 
aligned 
CAPEX Category  
Taxonomy aligned activities - 
none  0 0%                               
Taxonomy eligible but not 
aligned activities 17,410  23%                               
Taxonomy non-eligible activi-
ties 57,326  77%                               
Total 74,736  100% n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 
                                    
      Substantial contributions % Do no significant harm (Y/N)       
OPEX 
Absolute 
OPEX tEUR 
Proportion 
of OPEX 
Climate 
change  
mitigation 
Climate 
change  
adaptation 
Water and 
marine  
resources 
Circular 
economy Pollution 
Biodiversity 
and  
ecosystems 
Climate 
change  
mitigation 
Climate 
change  
adaptation 
Water and 
marine  
resources 
Circular 
economy Pollution 
Biodiversity 
and  
ecosystems 
Minimum 
safeguards 
Taxonomy 
aligned 
OPEX Category  
Taxonomy aligned activities - 
none  0 0%                               
Taxonomy eligible but not 
aligned activities - none  0 0%                               
Taxonomy non-eligible activi-
ties 215,605  100%                               
Total 215,605  100% n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

===== SIDA 66 =====

Annual report Page 66 
  
 
 
 
 
 
  
    
Annual report Page 66  
Statements

===== SIDA 67 =====

Annual report Page 67 
Statement by 
management 
The Board of Directors and the Executive Board have to-
day discussed and approved the annual report of Better 
Collective A/S for 2023. 
The annual report has been prepared in accordance with 
International Financial Reporting Standards as adopted 
by the EU and additional requirements of the Danish Fi-
nancial Statements Act. 
It is our opinion that the consolidated financial state-
ments and the parent company financial statements 
give a true and fair view of the financial position of the 
group and the parent company at December 31, 202 3 
and of the results of the group’s and the parent com-
pany’s operations and cash flows for the financial year 
January 1 – December 31, 2023. 
Further, in our opinion, the management’s review gives 
a fair review of the development in the group’s and the 
parent company’s activities and financial matters, re-
sults of operations, cash flows and financial position as 
well as a description of material risks and uncertainties 
that the group and the parent company face. 
 
In our opinion, the annual report for the financial year 
January 1 – December 31, 2023 with the file name bet-
tercollective-2023-12-31-en.zip , is prepared, in all mate-
rial respects, in compliance with the ESEF Regulation.  
We recommend that the annual report be approved at 
the annual general meeting.
 
 
 
  
Copenhagen, March 20, 2024   
Executive Management 
  
 
 
Jesper Søgaard 
CEO & Co-founder 
 
 
Christian Kirk Rasmussen 
COO & Co-founder  
Executive Vice President 
 
 
 
Flemming Pedersen 
CFO 
Executive Vice President 
Board of Directors 
 
  
Jens Bager 
Chair 
Therese Hillman 
Vice Chair 
Britt Boeskov  
 
Todd Dunlap 
 
Petra von Rohr 
Leif Nørgaard René Rechtman

===== SIDA 68 =====

Annual report Page 68 
Independent Auditors’ 
Report 
To the shareholders of  
Better Collective A/S 
Opinion 
We have audited the consolidated financial statements 
and the Parent Company financial statements of Better 
Collective A/S for the financial year January 1 – Decem-
ber 31, 2023, which comprise income statement, state-
ment of comprehensive income, balance sheet, state-
ment of changes in equity, cash flow statement and 
notes, including accounting policies, for the Group and 
the Parent Company. The consolidated financial state-
ments and the parent company financial statements are 
prepared in accordance with IFRS A ccounting Stand-
ards as adopted by the EU and additional requirements 
of the Danish Financial Statements Act.  
In our opinion, the consolidated financial statements 
and the parent company financial statements give a true 
and fair view of the financial position of the Group and 
the Parent Company at December  31, 2023 and of the 
results of the Group's and the Parent Company's opera-
tions and cash flows for the financial year January 1–  De-
cember 31, 2023 in accordance with IFRS Accounting 
Standards as adopted by the EU and additional require-
ments of the Danish Financial Statements Act. 
Our opinion is consistent with our long -form audit re-
port to the Audit Committee and the Board of Directors. 
Basis for opinion 
We conducted our audit in accordance with Interna-
tional Standards on Auditing (ISAs) and additional re-
quirements applicable in Denmark. Our responsibilities 
under those standards and requirements are further de-
scribed in the "Auditor's responsibilities for the audit of 
the consolidated financial statements and the Parent 
Company financial statements" (hereinafter collectively 
referred to as "the financial statements") section of our 
report. We believe that the audit evidence we have ob-
tained is sufficient and appropriate to provide a basis for 
our opinion. 
 
Independence 
We are independent of the Group in accordance with 
the International Ethics Standards Board for Account-
ants' International Code of Ethics for Professional Ac-
countants (IESBA Code) and the additional ethical re-
quirements applicable in Denmark, and we have fulfilled 
our other ethical responsibilities in accordance with 
these requirements and the IESBA Code.  
To the best of our knowledge, we have not provided any 
prohibited non-audit services as described in article 5(1) 
of Regulation (EU) no. 537/2014. 
Appointment of auditor 
On June 8, 2018, Better Collective A/S completed its In-
itial Public Offering and was admitted to trading and of-
ficial listing on Nasdaq Stockholm. Subsequent to Better 
Collective A/S being listed on Nasdaq Stockholm, we 
were initially appointed as auditor of Better Collective 
A/S on April 25, 2019 for the financial year 2019. We 
have been reappointed annually by resolution of the 
general meeting for a total consecutive period of 5 years 
up until and including the financial year 2023. 
Key audit matters 
Key audit matters are those matters that, in our profes-
sional judgement, were of most significance in our audit 
of the financial statements for the financial year 202 3. 
These matters were addressed during our audit of the 
financial statements as a whole and in forming our opin-
ion thereon. We do not provide a separate opinion on 
these matters. For each matter below, our description of 
how our audit addressed the matter i s provided in that 
context. 
We have fulfilled our responsibilities described in the 
"Auditor's responsibilities for the audit of the financial 
statements" section, including in relation to the key au-
dit matters below. Accordingly, our audit included the 
design and performance of procedures to respond to 
our assessment of the risks of material misstatement of 
the financial statements. The results of our audi t proce-
dures, including the procedures performed to address 
the matters below, provide the basis for our audit opin-
ion on the financial statements. 
Valuation of goodwill, domains and websites 
Goodwill as well as domains and websites with indefinite 
life are not subject to amortisation, but are reviewed an-
nually for impairment, or more frequently if any indica-
tors of impairment are identified. Valuation of goodwill, 
domains and websites is signi ficant to our audit due to 
the carrying values as well as the management judge-
ment involved in the assessment of the carrying values, 
assessment of indefinite life and judgements involved in 
impairment testing of the goodwill, domains and web-
sites.  
Management prepares and reviews impairment tests for 
each of the four identified cash -generating units. Im-
pairment testing is based on the estimated recoverable 
amounts of the assets, which for this purpose are deter-
mined based on the value in use. The value in use is 
based on a discounted cash flow (DCF) model and is cal-
culated for each cash-generating unit.  
Refer to note 13 in the consolidated financial statements 
and to note 13 in the financial statements for the Parent 
Company. 
How our audit addressed the above key audit matter 
Our audit procedures included:

===== SIDA 69 =====

Annual report Page 69 
• Assessment of the indefinite life assumption in-
cluding examination of data provided by manage-
ment and other sources as well as inquiries to 
management and comparison with industry prac-
tice for comparable companies.  
• Evaluation of main principles and assumptions for 
Management’s identification and assessment of 
CGUs. 
• Evaluation of the value-in-use model used by Man-
agement, including consideration of the cash-gen-
eration units defined by Management and the rea-
sonableness of key assumptions and input based 
on our knowledge of the business and industry to-
gether with available supporting evidence such as 
available budgets and externally observable mar-
ket data related to interest rates.  
• Evaluation of the disclosures provided by Manage-
ment in note 13 to the consolidated financial state-
ments and in note 13 to the Parent Company finan-
cial statements to applicable accounting standards. 
Revenue recognition 
The Group’s revenue consists of different revenue 
streams, that either are recognised at a point in time or 
over time. Further, the Group has agreements with op-
erators that include variable consideration, which is rec-
ognized based on expected performance f or the con-
tract period. 
Revenue recognition and measurement of the related 
variable consideration for the Group was a matter of 
most significance in our audit due to the inherent risk in 
the estimates and judgements which Management 
makes in the normal course of business as to ti ming of 
revenue and measurement of variable consideration.  
For details on the revenue, reference is made to note 4 
in the consolidated financial statements.   
How our audit addressed the above key audit matter 
Our audit procedures included: 
• Test on a sample basis recognised revenue and re-
lated variable considerations to agreements with 
operators. 
• Data analytical procedures to test completeness, 
accuracy, and timing of the recognition of revenue 
and related variable consideration. 
• Test of revenue accruals, revenue deferrals and 
sales transactions, recognized before and after the 
balance sheet date to contracts and other sup-
porting documentation to assess proper revenue 
cut-off. 
• Assessment whether the applied revenue recogni-
tion criteria follow the Group’s accounting policies 
as disclosed in note 4 to the consolidated financial 
statements. 
• Evaluation of the disclosures provided by Manage-
ment in note 4 to the consolidated financial state-
ments to applicable accounting standards. 
Accounting for acquisitions 
The Group has in 2023  completed five business combi-
nations. Management has determined the fair value of 
the identifiable assets and liabilities acquired. The total 
consideration for the five business combinations 
amounts to EUR 115 million.  
Due to the significant level of management judgement 
involved in the estimation of the contingent considera-
tion and estimating the fair value of especially the intan-
gible assets acquired, we considered the accounting for 
acquisitions of most significance in our audit.  
For details on the acquisitions, reference is made to note 
22 in the consolidated financial statements.   
How our audit addressed the above key audit matter 
Our audit procedures included: 
• Assessment of the assumptions and methodology 
applied by management to calculate the fair value 
of intangible assets acquired as well as the contin-
gent consideration. We have considered the ap-
proach taken by Management, assessed key as-
sumptions, and obtained evidence for the explana-
tions provided, by comparing key assumptions to 
market data, where available, underlying account-
ing records, past performance of the acquired busi-
nesses and Management’s forecasts supporting the 
acquisitions. 
• Assessment of the adequacy of the disclosures in 
note 22 related to the acquisitions, including the fair 
value of acquired intangible assets, compared to 
applicable accounting standards. 
 
Statement on the Management’s review 
Management is responsible for the Management's re-
view. 
Our opinion on the financial statements does not cover 
the Management's review, and we do not express any 
form of assurance conclusion thereon. 
In connection with our audit of the financial statements, 
our responsibility is to read the Management's review 
and, in doing so, consider whether the Management's re-
view is materially inconsistent with the financial state-
ments or our knowledge obtained du ring the audit, or 
otherwise appears to be materially misstated.  
Moreover, it is our responsibility to consider whether the 
Management's review provides the information required 
by relevant law and regulations.

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Annual report Page 70 
Based on the work we have performed, we conclude 
that the Management's review is in accordance with the 
financial statements and has been prepared in accord-
ance with the requirements of relevant law and regula-
tions. We did not identify any material misstatement of 
the Management's review. 
Management’s responsibilities for the 
financial statements 
Management is responsible for the preparation of con-
solidated financial statements and parent company  fi-
nancial statements that give a true and fair view in ac-
cordance with IFRS Accounting  Standards as adopted 
by the EU and additional requirements of the Danish Fi-
nancial Statements Act and for such internal control as 
Management determines is necessary to enable the 
preparation of financial statements that are free from 
material misstatement, whether due to fraud or error. 
In preparing the financial statements, Management is re-
sponsible for assessing the Group's and the Parent Com-
pany's ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern and us-
ing the going concern basis of accounting in preparing 
the financial statements unless Management either in-
tends to liquidate the Group or the Parent  Company or 
to cease operations, or has no realistic alternative but to 
do so. 
Auditor’s responsibilities for the audit of 
the financial statements 
Our objectives are to obtain reasonable assurance as to 
whether the financial statements as a whole are free 
from material misstatement, whether due to fraud or er-
ror, and to issue an auditor's report that includes our 
opinion. Reasonable assurance is a high level of assur-
ance, but is not a guarantee that an audit conducted in 
accordance with ISAs and additional requirements ap-
plicable in Denmark will always detect a material mis-
statement when it exists. Misstatements can arise from 
fraud or error and are considered material if, individually 
or in the aggregate, they could reasonably be expected 
to influence the economic decisions of users taken on 
the basis of the financial statements. 
As part of an audit conducted in accordance with ISAs 
and additional requirements applicable in Denmark, we 
exercise professional judgement and maintain profes-
sional scepticism throughout the audit. We also: 
• Identify and assess the risks of material misstate-
ment of the financial statements, whether due to 
fraud or error, design and perform audit procedures 
responsive to those risks and obtain audit evidence 
that is sufficient and appropriate to provide a basis 
for our opinion. The risk of not detecting a material 
misstatement resulting from fraud is higher than for 
one resulting from error, as fraud may involve col-
lusion, forgery, intentional omissions, misrepresen-
tations or the override of internal control. 
• Obtain an understanding of internal control rele-
vant to the audit in order to design audit proce-
dures that are appropriate in the circumstances, but 
not for the purpose of expressing an opinion on the 
effectiveness of the Group's and the Parent Com-
pany's internal control. 
• Evaluate the appropriateness of accounting poli-
cies used and the reasonableness of accounting es-
timates and related disclosures made by Manage-
ment. 
• Conclude on the appropriateness of Management's 
use of the going concern basis of accounting in pre-
paring the financial statements and, based on the 
audit evidence obtained, whether a material uncer-
tainty exists related to events or conditions that 
may cast significant doubt on the Group's  and the 
Parent Company's ability to continue as a going 
concern. If we conclude that a material uncertainty 
exists, we are required to draw attention in our au-
ditor's report to the related disclosures in the finan-
cial statements or, if such disclosures are inade-
quate, to modify our opinion. Our conclusions are 
based on the audit evidence obtained up to the 
date of our auditor's report. However, future events 
or conditions may cause the Group and the Parent 
Company to cease to continue as a going concern. 
• Evaluate the overall presentation, structure and 
contents of the financial statements, including the 
note disclosures, and whether the financial 
statements represent the underlying transactions 
and events in a manner that gives a true and fair 
view. 
• Obtain sufficient appropriate audit evidence re-
garding the financial information of the entities or 
business activities within the Group to express an 
opinion on the consolidated financial statements. 
We are responsible for the direction, supervision 
and p erformance of the group audit. We remain 
solely responsible for our audit opinion. 
We communicate with those charged with governance 
regarding, among other matters, the planned scope and 
timing of the audit and significant audit findings, includ-
ing any significant deficiencies in internal control that 
we identify during our audit. 
We also provide those charged with governance with a 
statement that we have complied with relevant ethical 
requirements regarding independence, and to com-
municate with them all relationships and other matters 
that may reasonably be thought to bear on our inde-
pendence, and where applicable, actions taken to elimi-
nate threats or safeguards applied. 
From the matters communicated with those charged 
with governance, we determine those matters that were 
of most significance in the audit of the consolidated fi-
nancial statements and the Parent Company  financial 
statements of the current period and are therefore the

===== SIDA 71 =====

Annual report Page 71 
key audit matters. We describe these matters in our au-
ditor's report unless law or regulation precludes public 
disclosure about the matter. 
Report on compliance with the ESEF 
Regulation 
As part of our audit of the Consolidated Financial State-
ments and Parent Company Financial Statements of 
Better Collective A/S, we performed procedures to ex-
press an opinion on whether the annual report of Better 
Collective A/S for the financial year January 1 –  Decem-
ber 31, 2023 with the file name bettercollective-2023-12-
31-en.zip, is prepared, in all material respects, in compli-
ance with the Commission Delegated Regulation (EU) 
2019/815 on the European Single Electronic Format 
(ESEF Regulation) which inc ludes requirements related 
to the preparation of the annual report in XHTML format 
and iXBRL tagging of the Consolidated Financial State-
ments including notes.  
Management is responsible for preparing an annual re-
port that complies with the ESEF Regulation. This re-
sponsibility includes: 
• The preparing of the annual report in XHTML for-
mat;  
• The selection and application of appropriate iXBRL 
tags, including extensions to the ESEF taxonomy 
and the anchoring thereof to elements in the taxon-
omy, for all financial information required to be 
tagged using judgement where necessary;  
• Ensuring consistency between iXBRL tagged data 
and the Consolidated Financial Statements pre-
sented in human readable format; and  
• For such internal control as Management deter-
mines necessary to enable the preparation of an an-
nual report that is compliant with the ESEF Regula-
tion. 
Our responsibility is to obtain reasonable assurance on 
whether the annual report is prepared, in all material re-
spects, in compliance with the ESEF Regulation based 
on the evidence we have obtained, and to issue a report 
that includes our opinion. The nature, timing and extent 
of procedures selected depend on the auditor’s judge-
ment, including the assessment of the risks of material 
departures from the requirements set out in the ESEF 
Regulation, whether due to fraud or error. The proce-
dures include: 
• Testing whether the annual report is prepared in 
XHTML format;  
• Obtaining an understanding of the company’s 
iXBRL tagging process and of internal control over 
the tagging process;  
• Evaluating the completeness of the iXBRL tagging 
of the Consolidated Financial Statements including 
notes;  
• Evaluating the appropriateness of the company’s 
use of iXBRL elements selected from the ESEF tax-
onomy and the creation of extension elements 
where no suitable element in the ESEF taxonomy 
has been identified;  
• Evaluating the use of anchoring of extension ele-
ments to elements in the ESEF taxonomy; and  
• Reconciling the iXBRL tagged data with the audited 
Consolidated Financial Statements. 
In our opinion, the annual report for the financial year 
January 1 – December 31, 202 3 with the file name  bet-
tercollective-2023-12-31-en.zip is prepared, in all mate-
rial respects, in compliance with the ESEF Regulation. 
Copenhagen, March 20, 2024 
EY Godkendt Revisionspartnerselskab 
CVR no. 30 70 02 28 
Jan C. Olsen 
State Authorised 
Public Accountant 
MNE no. mne33717 
Peter Andersen 
State Authorised 
Public Accountant 
MNE no. mne34313

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Annual report Page 72 
  
 
 
 
    
Annual report Page 72  
Financial  
Statements

===== SIDA 73 =====

Annual report Page 73  
Consolidated statement  
of profit and loss  
 
 
Consolidated statement  
of comprehensive income  
Note tEUR 2023 2022 
  Profit for the period 39,835  48,075  
  Other comprehensive income     
  Other comprehensive income that may be reclassified to profit or loss in subsequent periods:     
  Fair value adjustment of hedges for the year  - 483   0 
  Currency translation to presentation currency 1,318  - 905  
  Currency translation of non-current intercompany loans - 9,440  17,030  
11 Income tax  0 - 3,747  
  Net other comprehensive income/loss - 8,605  12,379  
  Total comprehensive income/(loss) for the period, net of tax 31,230  60,454  
        
  Attributable to:     
  Shareholders of the parent 31,230  60,454  
 
  
Note tEUR 2023 2022 
3, 4 Revenue 326,686  269,297  
  Direct costs related to revenue 99,296  92,227  
5, 6 Staff costs  88,921  68,639  
7 Other external expenses 27,389  23,356  
  Operating profit before depreciation and amortization (EBITDA) and special items 111,080  85,075  
14 Depreciation 3,958  2,321  
  Operating profit before amortization (EBITA) and special items 107,122  82,754  
12 Amortization and impairment 24,283  12,347  
  Operating profit (EBIT) before special items 82,839  70,407  
8 Special items, net - 1,948  - 54  
  Operating profit 80,891  70,353  
9 Financial income 5,987  4,198  
10 Financial expenses 28,868  9,587  
  Profit before tax 58,010  64,964  
11 Tax on profit for the period 18,175  16,888  
  Profit for the period 39,835  48,075  
        
  Earnings per share attributable to equity holders of the company     
  Average number of shares 55,186,772  54,363,312  
  Average number of warrants - converted to number of shares 2,658,571  2,495,614  
  Earnings per share (in EUR) 0.74 0.88 
  Diluted earnings per share (in EUR) 0.70 0.85

===== SIDA 74 =====

Annual report Page 74  
Consolidated balance sheet  
Note tEUR 2023 2022         
  Assets             
  Non-current assets     
12, 13 Intangible assets     
  Goodwill 255,074  183,942  
  Domains and websites 466,615  460,513  
  Accounts and other intangible assets 79,740  27,016  
  Total intangible assets 801,429  671,471          
14 Property, plant and equipment     
  Right of use assets 15,575  6,269  
  Leasehold improvements, Fixtures and fittings, other plant and equipment 6,006  2,574  
  Total property, plant and equipment 21,582  8,843  
        
  Other non-current assets     
  Deposits 1,803  726  
11 Deferred tax asset 7,236  9,165  
  Total other non-current assets 9,039  9,891          
  Total non-current assets 832,050  690,204  
        
  Current assets     
15 Trade and other receivables 48,954  53,179  
 Corporation tax receivable 2,252  6,423  
  Prepayments 4,250  3,926  
20 Other current financial assets 6,804   0 
20 Cash 43,552  31,497  
  Total current assets 105,812  95,025          
  Total assets 937,862  785,229  
 
 
Note tEUR 2023 2022         
  Equity and liabilities             
16, 17 Equity     
  Share Capital 554  551  
  Share Premium 274,580  272,550  
  Currency Translation Reserve 15,055  23,177  
  Hedging reserves - 483   0 
  Treasury Shares - 21,057  - 7,669  
  Retained Earnings 166,624  124,307  
  Total equity 435,273  412,917          
  Non-current Liabilities     
20 Debt to credit institutions 248,657  201,708  
19 Lease liabilities 13,326  4,962  
11 Deferred tax liabilities 84,670  78,167  
20 Other long-term financial liabilities 52,443  22,407  
  Total non-current liabilities 399,096  307,244  
        
  Current Liabilities     
  Prepayments received from customers and deferred revenue 4,262  8,023  
18 Trade and other payables 27,838  22,252  
 Corporation tax payable 6,754  5,221  
20 Other financial liabilities 61,938  26,865  
20 Debt to credit institutions  0 1,055  
19 Lease liabilities 2,702  1,653  
  Total current liabilities 103,493  65,068  
        
  Total liabilities 502,589  372,312  
        
  Total Equity and liabilities 937,862  785,229

===== SIDA 75 =====

Annual report Page 75  
Consolidated statement of changes in equity  
tEUR 
Share  
capital 
Share  
premium 
Currency 
translation 
reserve 
Hedging 
reserves 
Treasury 
shares 
Retained 
earnings 
Total  
equity 
                
As of January 1, 2023 551  272,550  23,177   0 - 7,669  124,307  412,917  
Result for the period  0  0  0  0  0 39,835  39,835  
                
Fair value adjustment of 
hedges  0  0  0 - 483   0  0 - 483  
Currency translation  
to presentation currency  0  0 - 8,122   0  0  0 - 8,122  
Tax on other  
comprehensive income  0  0  0  0  0  0  0 
Total other  
comprehensive income  0  0 - 8,122  - 483   0  0 - 8,605  
Total comprehensive  
income for the year  0  0 - 8,122  - 483   0 39,835  31,230  
                
Transactions with owners               
Capital Increase 3  2,030   0  0  0  0 2,033  
Acquisition of treasury shares  0  0  0  0 - 13,375   0 - 13,375  
Disposal of treasury shares  0  0  0  0  0  0  0 
Share based payments  0  0  0  0  0 2,495  2,495  
Transaction cost  0  0  0  0 - 13  - 12  - 26  
Total transactions with owners 3  2,030   0  0 - 13,389  2,482  - 8,874  
                
At December 31, 2023 554  274,580  15,055  - 483  - 21,057  166,624  435,273  
During the period no dividend was paid. 
 
 
 
tEUR 
Share  
capital 
Share  
premium 
Currency 
translation 
reserve 
Hedging 
reserves 
Treasury 
shares 
Retained 
earnings 
Total  
equity 
                
As of January 1, 2022 546  267,873  10,798   0 - 8,074  73,705  344,848  
Result for the period  0  0  0  0  0 48,075  48,075  
                
Fair value adjustment of 
hedges  0  0  0  0  0  0  0 
Currency translation  
to presentation currency  0  0 16,125   0  0  0 16,125  
Tax on other  
comprehensive income  0  0 - 3,747   0  0  0 - 3,747  
Total other  
comprehensive income  0  0 12,379   0  0  0 12,379  
Total comprehensive  
income for the year  0  0 12,379   0  0 48,075  60,454  
                
Transactions with owners               
Capital Increase 5  4,677   0  0  0  0 4,683  
Acquisition of treasury shares  0  0  0  0 - 14,250   0 - 14,250  
Disposal of treasury shares  0  0  0  0 14,656  842  15,498  
Share based payments  0  0  0  0  0 1,713  1,713  
Transaction cost  0  0  0  0  0 - 28  - 28  
Total transactions with owners 5  4,677   0  0 406  2,526  7,615  
                
At December 31, 2022 551  272,550  23,177   0 - 7,669  124,307  412,917  
During the period no dividend was paid.

===== SIDA 76 =====

Annual report Page 76  
Consolidated statement of cash flow  
Note tEUR 2023 2022         
  Profit before tax 58,010  64,964  
  Adjustment for finance items 22,882  5,389  
  Adjustment for special items 1,947  54  
  Operating Profit for the period before special items 82,839  70,407  
  Depreciation and amortization 28,241  14,668  
  Other adjustments of non-cash operating items 2,581  1,690  
  
Cash flow from operations  
before changes in working capital and special items 113,661  86,765  
  21 Change in working capital 5,722  - 16,949  
  Cash flow from operations before special items 119,384  69,816  
  Special items, cash flow - 4,744  - 1,393  
  Cash flow from operations 114,639  68,423  
  Financial income, received  493  1,682  
  Financial expenses, paid - 10,712  - 5,666  
  Cash flow from activities before tax 104,420  64,439  
  Income tax paid  - 15,411  - 16,239  
  Cash flow from operating activities 89,009  48,200  
        
22 Acquisition of businesses - 57,282  - 14,337  
 Acquisition of intangible assets - 27,469  - 96,452  
  Acquisition of property, plant and equipment - 5,143  - 1,804  
  Sale of property, plant and equipment 3  16  
  Acquisition of other financial assets - 14,930   0 
  Change in other non-current assets - 1,427  - 55  
  Cash flow from investing activities - 106,248  - 112,632  
 
 
Note tEUR 2023 2022         
  Repayment of borrowings - 1,486  - 215,993  
  Proceeds from borrowings 45,490  296,665  
  Lease liabilities - 2,814  - 1,274  
  Other non-current liabilities - 483   0 
  Capital increase 2,033  618  
  Treasury shares - 13,381  - 14,250  
  Transaction cost - 26  - 28  
  Warrant settlement, sale of warrants  0  0 
  Cash flow from financing activities 29,334  65,737  
        
  Cash flows for the period 12,095  1,306  
  Cash and cash equivalents at beginning 31,497  30,093  
  Foreign currency translation of cash and cash equivalents - 41  99  
  Cash and cash equivalents period end 43,552  31,497  
        
  Cash and cash equivalents period end     
  Cash 43,552  31,497  
  Cash and cash equivalents period end 43,552  31,497

===== SIDA 77 =====

Annual report Page 77  
Cashflow statement – specifications 
Note tEUR 2023 2022         
  Acquisition of business combinations:     
22 Net Cash outflow from business combinations at acquisition - 57,282   0 
  
Business Combinations  
- deferred payments from current period  0  0 
  
Deferred payments   
- business combinations from prior periods  0 - 14,337  
  Total cash flow from business combinations - 57,282  - 14,337  
        
  Acquisition of intangible assets:     
13 Acquisitions through asset transactions - 50,639  - 144,522  
  Deferred payments related to acquisition value - 494  29,408  
  
Deferred payments  
- acquisitions from prior periods - 9,745  - 121  
  Intangible assets with no cash flow effect 33,613  24,325  
  Other investments - 203  - 5,541  
  Total cash flow from intangible assets - 27,469  - 96,452  
 
 
 
Note tEUR 2023 2022         
  
Equity movements with cashflow impact  
- from cash flow statement:     
  Capital increase 2,033  618  
  Treasury shares - 13,381  - 14,250  
  Transaction cost - 26  - 28  
  Total equity movements with cash flow impact - 11,374  - 13,661  
        
  Non-cash flow movements on equity:     
  New shares for M&A payments 0  4,065  
  Treasury Shares used for payments  0 15,498  
  
Share based payments   
- warrant expenses with no cash flow effect 2,495  1,713  
  Total equity movements with no cash flow impact 2,495  21,275          
  Total Transactions with owners  
- Consolidated statement of changes in equity - 8,879  7,615

===== SIDA 78 =====

Annual report Page 78  
  
1. Accounting policies 79 
2. Significant accounting judgements, estimates and assumptions. 81 
3. Segment information 83 
4. Revenue specification  84 
5. Staff and other costs 85 
6. Share-based payment plans 87 
7. Fees paid to auditors appointed at the annual general meeting 89 
8. Special items 90 
9. Finance income 91 
10. Finance costs 91 
11. Income tax 92 
12. Intangible assets 94 
13. Goodwill and intangible assets with indefinite life 96 
14. Property, plant and equipment 98 
15. Trade and other receivables 99 
16. Issued capital and reserves 100 
17. Distributions made and proposed 101 
18. Trade and other payables 101 
19. Leasing 102 
20. Financial risk management objectives and policies 104 
21. Change in working capital 108 
22. Business combinations 108 
23. Related party disclosures 111 
24. Group information –subsidiary information 112 
25. Other contingent liabilities 114 
26. Events after the reporting date 114 
 
 
 
 
  
Notes to the consolidated 
financial statements

===== SIDA 79 =====

Annual report Page 79  
Notes 
1. Accounting policies  
General 
The financial statements section of the annual report for the period January 1 –  December 31, 2023 comprises both the 
consolidated financial statements of Better Collective A/S and its subsidiaries (the Group or the Better Collective Group) 
and the separate parent company financial statements (the Parent). The comparative figures cover the period January 
1 – December 31, 2022.  
Basis for preparation 
The consolidated financial statements of Better Collective A/S have been prepared in accordance with IFRS Accounting 
Standards as adopted by the EU and additional Danish disclosure requirements for listed companies. Better Collective 
A/S is incorporated and domiciled in Denmark.  
The Board of Directors and the Executive Board have discussed and approved the annual report for Better Collective 
A/S on March 20, 2024. The annual report will be presented to the shareholders of Better Collective A/S for adoption at 
the annual general meeting on April 22, 2024. 
The accounting policies have been applied consistently during the financial year and for the comparative figures, except 
for the scope of operating segments, “Other current assets” and financial instruments. 
The scope of operating segments has been modified following changes in management responsibilities as from January 
1, 2023. US has been renamed to North America (NA) and will now cover both USA and Canada. Canada was previously 
included in the operating segment “Europe and RoW”. 2022 comparative information has been restated.  
New financial reporting standards 
All new or amended standards (IFRS) and interpretations (IFRIC) as adopted by the EU and which are effective for the 
financial year beginning on 1 January 2023 have been adopted. The implementation of these new or amended standards 
and interpretations had no material impact on the financial statements.  For standards implemented prospectively the 
comparative figures are not restated. 
New financial reporting standards not yet adopted. 
The IASB has issued several new or amended standards and interpretations with effective date after December 31, 2023. 
None of the standards are expected to have a significant effect for Better Collective A/S.  
Pillar Two legislation has been enacted or substantively enacted in certain jurisdictions in which the Group operates. 
However, this legislation does not apply to the Group as it has not had a consolidated revenue of more than EUR 750mil-
lion for two out of the last four years. Due to revenue expectations, an overall assessment was made, which concluded 
that this will not have any material impact on the Group. 
Presentation currency 
The Group’s consolidated financial statements and parent financial statements are presented in Euro (EUR), and the 
parent company’s functional currency is Danish Kroner (DKK). In general, rounding will occur and cause variances in 
sums and percentages in the consolidated and parent company financial statements. 
Foreign currencies 
For each of the reporting entities in the Group, including subsidiaries and foreign associates, a functional currency is 
determined. The functional currency is the currency used in the primary financial environment in which the reporting 
entity operates. Transactions denominated in currencies other than the functional currency are foreign currency trans-
actions. 
On initial recognition, foreign currency transactions are translated to the functional currency at the exchange rate on 
the transaction date. Foreign exchange differences arising between the rate on the transaction date and the rate on the 
date of settlement are recognized in profit or loss as financial income or financial expenses. 
At the end of a reporting period, receivables and payables and other monetary items denominated in foreign currencies 
are translated to the functional currency at the exchange rate on the balance sheet date.  The difference between the 
exchange rates on the balance sheet date and on the date the receivable or payable was recognized in the latest report-
ing period is recognized in profit or loss as financial income or financial expenses. 
In the consolidated financial statements, the statements of comprehensive income of Group entities with a functional 
currency other than EUR are translated at the exchange rate on the transaction date, and the balance sheet items are 
translated at closing rates. An average exchange rate for each month is used as the exchange rate at the transaction 
date in so far as this does not significantly distort the presentation of the underlying transactions. Foreign exchange 
differences arising on translation to the EUR presentation currency are recognized in other comprehensive income (OCI) 
in a separate translation reserve under equity. On disposal of a reporting entity, the component of other comprehensive 
income relating to that particular reporting entity is reclassified to profit or loss. The Parent company has provided non-
current intercompany loans in USD in 2021 to fund acquisitions of assets and business combinations in US. Unrealized 
exchange rate gains/losses and related tax impact related to these loans are recognized in Other Comprehensive Income 
for the Group.

===== SIDA 80 =====

Annual report Page 80  
 
Notes 
1. Accounting policies (continued) 
Basis for consolidation 
The consolidated financial statements include the parent company Better Collective A/S and its subsidiaries. 
Subsidiaries are entities over which the Better Collective Group has control. The Group has control over an entity when 
the Group is exposed to or has rights to variable returns from its involvement in the entity and has the ability to affect 
those returns through its power over the entity. Only potential voting rights considered to be substantive at the balance 
sheet date are included in the control assessment. The Group re -assesses if it controls an investee if facts and circum-
stances indicate that there are changes to one or more of the elements of control. Consolidation of a subsidiary begins 
when the Group obtains control over the subsidiary and ceases when the Group loses control of the subsidiary.  
The consolidated financial statements are prepared by combining uniform items. On consolidation, intercompany in-
come and expenses, shareholdings, intercompany accounts and dividend as well as realized  and unrealized profit and 
loss on transactions between the consolidated companies are eliminated. 
iXBRL reporting 
Better Collective A/S has filed the Annual Report for 2023 in the European Single Electronic Format (ESEF), XHTML 
format, that can be displayed in a standard browser. The primary statements and notes in the consolidated financial 
statements are tagged using extensible Business Reporting Language (iXBRL), which complies with the ESEF taxonomy 
included in the ESEF Regulation. 
Accounting policies  
 
Fair value measurement 
The Group uses the fair value concept in connection with certain disclosure requirements and for recognition of deriva-
tive and business combinations . Fair value is defined as the price that would be received to sell an asset or paid to 
transfer a liability in an orderly transaction between market participants at the measurement date (“exit price”). 
The fair value is a market-based and not an entity-specific measurement. The entity uses the assumptions that the mar-
ket participants would use for the pricing of the asset or liability based on the current market conditions, including risk 
assumptions. The entity’s purpose of holding the asset or settling the liability is thus not taken into account when the 
fair value is determined. 
The fair value measurement is based on the principal market. If a principal market does not exist, the measurement is 
based on the most advantageous market, i.e. the market that maximises the price of the asset or liability less transaction 
and transport costs.  
All assets and liabilities measured at fair value, or in respect of which the fair value is disclosed, are categorized  into 
levels within the fair value hierarchy based on the lowest level input that is significant to the entire fair value measure-
ment, see below: 
Level 1:  Quoted priced in an active market for identical assets or liabilities  
Level 2:  Inputs other than quoted prices included in Level 1 that are observable either directly or indirectly  
Level 3:  Inputs that are not based on observable market data (valuation techniques that use inputs that are not 
  based on observable market data) 
 
Listed shares included under other current financial assets are measured at fair value (market price) at the balance sheet 
date. (Fair Value Level 1) 
 
Derivative financial instruments 
Derivative financial instruments are recognized on the trade date and are measured at fair value.  Positive and negative 
fair values are included in other current receivables or other current payables in the statement of  financial position. 
Positive and negative fair values are only offset if the Group has a right and an intention to settle  several derivative 
financial instruments net (by means of settlement of differences). Fair value is determined based on generally accepted 
valuation methods using available observable market data. 
 
When entering into  contracts for derivative financial instruments, an assessment is made of whether the instrument 
qualifies for hedge accounting, including whether the instrument hedges recognize d assets and liabilities. Fair value 
changes classified as and fulfilling the criteria for recognition as a fair value hedge are recognize d in the statement of 
profit or loss together with changes in the value of the specific  portion of the asset or liability that has been hedged.  
Fair value changes in the part of the derivative  financial instruments which is classified as and qualifies for recognition 
as a future cash flow hedge and which effectively hedges against changes in the value of the hedged item are recognized 
in other comprehensive income as a separate hedging reserve. When the underlying hedged item is realize d, any gain 
or loss on the hedging transaction is transferred from equity and recognized together with the hedged item. Fair value 
changes that do not meet the criteria for treatment as hedging instruments are recognize d on an ongoing basis in the 
statement of profit or loss under financial items.

===== SIDA 81 =====

Annual report Page 81  
Notes  
1. Accounting policies (continued) 
Business combinations (common-control) 
The modified uniting-of-interest method is applied to vertical mergers in which the participating entities are subject to 
the Parent’s control. Under this method, assets and liabilities of the participating entities are recognized at the amounts 
at which they are recognized in the consolidated financial statements of the parent forming part of the merger. Vertical 
mergers are recognized at the merger date without restatement of comparative figures. 
 
Cash flow statement 
The Cash Flow Statement shows the cash flows of the Group for the year, distributed on operating activities, investing 
activities, and financing activities for the year, changes in cash and cash equivalents, and the cash and cash equivalents 
at the beginning and the end of the year, respectively.  
The cash flow effect of acquisitions of businesses is shown separately in cash flows from investing activities. Cash flows 
from acquired businesses are recognized in the cash flow statement from the date of acquisition. 
Cash flow from operating activities 
Cash flows from operating activities are determined as profit for the year adjusted for noncash operating items, the 
change in working capital and income tax paid. 
Cash flow from investing activities 
Cash flows from investing activities comprise payments in connection with the acquisition and sale of businesses, intan-
gible assets, plant and machinery and financial assets. 
Cash flow from financing activities 
Cash flows from financing activities comprise change in the size or composition of the Group’s share capital and related 
costs as well as borrowing, repayment of interest-bearing debt, re-payment of lease liabilities, and payment of dividends 
to shareholder. 
 
 
Notes 
2. Significant accounting judgements, estimates and assumptions 
The preparation of the Group’s consolidated financial statements requires management to make judgements, estimates 
and assumptions that affect the reported amounts of revenue, expenses, assets and liabilities, and the accompanying 
disclosures, as well as the disclosure of contingent liabilities. Uncertainty about these assumptions and estimates co uld 
result in outcomes that require a material adjustment to the carrying amount of assets or liabilities affected in future 
periods. The key accounting judgements, estimates, and assumptions, that have a significant risk of causing a material 
adjustment to the carrying amounts of assets and liabilities within the next financial year are discussed below. Manage-
ment based its assumptions and estimates on parameters available when the consolidated financial statements were 
prepared. Existing circumstances and assumptions about future developments, however, may change due to uncertainty 
about the situation in Ukraine, market changes or circumstances arising that are beyond the control of the Group. Such 
changes are reflected in the assumptions when they occur. 
Climate change and sustainability risks 
To Better Collective, the key ESG/sustainability risks lie within the social and governance spaces and less within the 
environment space. While minimizing emissions is an embedded part of the Group's targets, management does not 
consider climate change to have a material impact on the  accounting estimates and judgements prepared by manage-
ment in relation to the 2023 consolidated and parent company financial statements. 
In preparing the consolidated financial statements for 2023, management has also considered the impact of social and 
governance to the extent possible. As always, safer gambling is a key element in our sustainability efforts, as the focus 
on safer gambling  and being a responsible business is what grants us our social license to operate. As sports betting 
becomes more widespread, more countries are amending or implementing new gambling laws and regulations. We have 
processes for being continuously updated on regulation, and accounting estimates (e.g. estimate of fair value and value 
in use) are based on information available to management. At 31 December 2023, it is assessed that social and govern-
ance risks have not had a material impact on accounting estimates.

===== SIDA 82 =====

Annual report Page 82  
Notes 
2. Significant accounting judgements, estimates and assumptions 
(continued) 
Business combinations 
The Group is required to allocate the acquisition cost of entities and activities through business combinations on the 
basis of the fair value of the acquired assets and assumed liabilities. The Group uses external and internal valuations to 
determine the fair value. The valuations include management estimates and assumptions as to future cash flow projec-
tions from the acquired business and selection of models to compute the fair value of the acquired components and 
their depreciation period. Estimates made  by Management influence the amounts of the acquired assets and assumed 
liabilities and the depreciation and amortization of acquired assets in profit or loss. Reference is made to note 22 of the 
consolidated financial statements. 
Goodwill, intangible assets with indefinite useful life and impairment 
Goodwill and domain names and websites are expected to have an indefinite useful life and are therefore not subject to 
amortization. Management believes that as long as content is being updated continuously and based on existing tech-
nology there is no foreseeable limit to the period on which the assets can generate revenues and cash flow from the 
underlying business activities of the sportsbooks . Consequently, Management has assessed indefinite life of domain 
names and websites similar to its peers in the i ndustry. Management reviews this assessment annually to determine 
whether the indefinite life continues to be supportable. 
Management reviews goodwill and domain names and websites for impairment at least once a year. This requires Man-
agement to make an estimate of the projected future cash flows from the continuing use of the cash-generating unit to 
which the assets are allocated and also to choose a suitable discount rate for those cash flows. Management has assessed 
that the cash generating units identified in 202 1 (Paid Media (Paid Media Europe & ROW) ), HLTV, US, Europe & ROW ) 
continue, and that the asset and business acquisitions of Skycon is included in Paid Media, Playmaker HQ is included in 
US and Sporty Solutionz Private Limited(India), Digital Sport media I Norden AB, Torcedores.com and Tipsbladet ApS  
are included in Rest of Better Collective, respectively.  Performance and cash flows from domain names and websites 
owned by the individual cash generating units are allocated and forms the basis for impairment . Reference is made to 
note 13 of the consolidated financial statements. 
 
If the events and circumstances do not continue to support a useful life assessment and the projected future cash flows 
from the intangible assets is less than the assets’ carrying value, an impairment loss will be recognized . In addition, 
Management will change the indefinite useful life assessment from indefinite to finite and this change will be accounted 
for prospectively as a change in accounting estimate. 
Revenue from agreements with variable components 
The Group has agreements with customers that include variable revenue, e.g. agreements where the CPA and  hybrid 
deals value depends on the achievement of NDC targets . CPA revenue under these contracts is  recognized with the 
number of NDCs delivered and the estimated CPA value based on expected performance for the contract period.  
Special items  
Significant expenses and income, which Better Collective considers  not part of ordinary business operations , are pre-
sented in the Income statement in a separate line item labelled ‘Special items’ in order to distinguish these items from 
other income statement items,  and provide a more transparent and comparable view of Better Collective’s ongoing 
performance. Types of expenses and income included in special items include cost related to dual listing, M&A, adjust-
ments to Earn -out payments, cost related to re structuring, income from divestiture of non- strategic assets and cost 
related to the Action Network Management Incentive Program. Reference is made to note 8 of the consolidated financial 
statements and note 6 of the parent company financial statements. 
Deferred tax 
Management applies significant estimates when recognizing and measuring deferred tax assets. Deferred tax assets, 
including the tax base of tax loss carryforwards, are recognized if it is assessed that there will be sufficient future taxable 
income against which the temporary differences and unutilised tax losses can be utilised.  
 
This assessment is based on budgets and business plans for the  following years, including planned business initiatives. 
Deferred tax assets are tested annually and are only recogniz ed if it is probable that future taxable profit will allow the 
deferred tax asset to be recovered. 
Contingent consideration  
Contingent consideration resulting from business combinations is valued at fair value at the acquisition date as part of 
the business combination. When the contingent consideration meets the definition of a financial liability, it is subse-
quently remeasured to fair value at each reporting date. The determination of the fair value is based on discounted cash 
flows. The key assumptions take into consideration the probability of meeting the performance target (see Note 22 
(Group) for details).

===== SIDA 83 =====

Annual report Page 83  
Notes 
3. Segment information 
Better Collective reports on the geographical segments North America (NA) and Europe & Rest of World (ROW), meas-
uring and disclosing separately for Revenue, Cost and Earnings. The group also reports on the segments Publishing and 
Paid Media.  
Publishing and Paid Media 
The Publishing business segment includes revenue from Better Collective’s proprietary online platforms and media part-
nerships where the online traffic is coming either directly or through organic search results, whereas Paid Media gener-
ates revenue through paid ad -traffic to our website s, thereby running on a significantly lower earnings margin. The 
segment reporting includes these two segments.  The performance for the Publishing and Paid Media Segments is pre-
sented in the below table: 
  Publishing Paid Media Group 
tEUR 2023** 2022 2023 2022 2023** 2022               
Revenue Share 120,776  83,750  41,049  17,868  161,825  101,618  
CPA 40,590  55,398  63,371  63,757  103,960  119,155  
Subscription 17,959  17,042   0  0 17,959  17,042  
Other revenue 41,004  30,867  1,937  615  42,941  31,482  
Revenue 220,328  187,057  106,358  82,241  326,686  269,297  
Cost 139,685  115,376  75,920  68,846  215,605  184,222                
Operating profit before depreciation,  
amortization and special items 80,642  71,681  30,438  13,394  111,080  85,075  
EBITDA-Margin before special items 37% 38% 29% 16% 34% 32%               
Special items, net - 1,948  - 54   0  0 - 1,948  - 54                
Operating profit  
before depreciation and amortization 78,695  71,627  30,438  13,394  109,132  85,021  
EBITDA-Margin 36% 38% 29% 16% 33% 32%               
Depreciation 3,909  2,306  49  15  3,958  2,321                
Operating profit before amortization 74,785  69,321  30,389  13,379  105,174  82,700  
EBITA-Margin 34% 37% 29% 16% 32% 31% 
 
Europe & ROW  / North America  
Better Collective has reported on the geographical segments North America and Europe & RoW (Rest of World), meas-
uring and disclosing separately for Revenue, Cost and Earnings.  The scope of operating segments has been modified 
following changes in management responsibilities as from January 1, 2023. US has been renamed to North America (NA) 
and will now cover both USA and Canada. Canada was previously included in the operating segment “Europe and RoW”. 
2022 comparative information has been restated. 
The performance of the segments is monitored at the level of operating profit before amortiz ation and special items, 
hence assets and liabilities for individual segments are not presented. 
The performance for North America and Europe & ROW segments is presented in the below table: 
 
 
Europe & RoW North America Group 
tEUR 2023 2022* 2023** 2022* 2023** 2022               
Revenue Share 136,211  90,874  25,614  10,745  161,825  101,618  
CPA 49,173  54,061  54,788  65,094  103,960  119,155  
Subscription 2,461  1,539  15,499  16,464  17,959  17,042  
Other revenue 30,241  22,802  12,700  7,719  42,941  31,482  
Revenue 218,085  169,275  108,600  100,022  326,686  269,297  
Cost 137,902  115,620  77,703  68,602  215,605  184,222                
Operating profit before depreciation,  
amortization and special items 80,183  53,656  30,897  31,420  111,080  85,075  
EBITDA-Margin before special items 37% 32% 28% 31% 34% 32%               
Special items, net - 1,060  - 1,360  - 888  1,306  - 1,948  - 54                
Operating profit  
before depreciation and amortization 79,123  52,296  30,009  32,725  109,132  85,021  
EBITDA-Margin 36% 31% 28% 33% 33% 32%               
Depreciation 2,947  1,671  1,011  650  3,958  2,321                
Operating profit before amortization 76,176  50,625  28,998  32,075  105,174  82,700  
EBITA-Margin 35% 30% 27% 32% 32% 31% 
*2022 figures have been restated for the transfer of Canada and renaming USA to North America (NA) (3,6 mEUR) and for Revenue Share and CPA because of the reclassification of upfront payments related to hybrid revenue share contracts impacting 5.9 mEUR. 
**Reclassification has been made on 1,851 tEUR in 2023 figures for North America since publishing Q4 report. The effected lines are revenue share and Other. Recurring revenue has been adjusted accordingly.

===== SIDA 84 =====

Annual report Page 84  
Notes 
4. Revenue specification 
In accordance with IFRS 15 disclosure requirements, total revenue is split on Revenue Share, Cost per Acquisition 
(CPA), Subscription Revenue, Banner revenue/CPM (Cost per million impressions) and Other, as follows: 
 
 
 
The Group has earned 92.5 mEUR (2022: 65.5 mEur) in revenues from one major customer, which represents 28 % of 
the Group’s revenue (2022:24%).  The revenue is related to all operating segments. 
  
tEUR 2023** 2022*       
Revenue type      
Revenue Share 161,825  101,618  
CPA 103,960  119,155  
Subscription 17,959  17,042  
Other revenue 42,941  31,482  
Total revenue 326,686  269,297  
      
%-split     
Revenue Share 50  38  
CPA 32  44  
Subscription 5  6  
Other revenue 13  12  
Total 100  100  
tEUR 2023** 2022*       
Revenue category      
Recurring revenue (Revenue share, Subscription, CPM) 191,118  127,573  
CPA, Fixed Fees 135,385  140,436  
Other 183  1,288  
Total revenue 326,686  269,297  
      
%-split     
Recurring revenue 58  48  
CPA, Fixed Fees 42  52  
Other 0  0  
Total 100  100  
Accounting policies 
Revenue 
The Group’s revenue consists of four different revenue streams, that either are recognized at a point in time or 
over time. Further, the Group has agreements with sportsbooks that include variable consideration, which is 
recognized based on expected performance for the contract period. 
Revenue share: In a revenue share model the Group receives a share of the revenues that a sportsbook has 
generated from a player betting or gambling on their platform, the player initially having been referred from one 
of the Group’s websites. Revenue is recogni zed at a point in time equal to the month that it is earned by the 
respective sportsbook. 
Hybrid revenue: Revenue recognized under the hybrid revenue model consists of upfront revenue share (one -
time upfront fee for each new referred player) and revenue share for the amount that aggregate revenue share 
exceeds the aggregate upfront revenue share. Upfront reven ue share is recognized at a point in time equal to 
the month in which the player referral is made. Revenue share is recognized once the aggregate revenue share 
exceeds the upfront revenue share and is recognized at a point in time equal to the month that it is earned by 
the respective sportsbook. 
Cost per acquisition (CPA): For CPA deals, the sportsbook pays a one-time upfront fee for each referred player 
who deposits money on their platform. Cost per acquisition consists of a pre -agreed rate with the sportsbook . 
Revenue is recognized at a point in time equal to the month in which the deposits are made.  
Subscription Revenue: Subscription revenue is subscription fees received by players who subscribe to services 
provided by the Group’s websites, primarily in the US market. Subscription revenue is recogni zed over time as 
the services under the subscription is delivered. 
Other Revenue: Other revenue primarily includes revenue from sales of banners and other marketing fees from 
customers related to the Group’s websites and is recognized when the service is delivered. Banner revenue can 
both be CPM (Cost per million impressions) or based on direct fixed fee agreements with customers. 
 *2022 figures have been restated for the transfer of Canada and renaming USA to North America (NA) (3,6 mEUR) and for Revenue Share and CPA because of the reclassification of upfront payments related to hybrid revenue share contracts impacting 5.9 mEUR. 
**Reclassification has been made on 1,851 tEUR in 2023 figures for North America since publishing Q4 report. The effected lines are revenue share and Other. Recurring revenue has been adjusted accordingly.

===== SIDA 85 =====

Annual report Page 85  
Notes 
5. Staff and other costs 
tEUR 2023 2022       
Wages and salaries  72,447  55,656  
Pensions, defined contribution 3,894  3,168  
Other social security costs  4,641  3,333  
Share-based payments  2,510  1,935  
Other staff costs  5,429  4,548  
Total staff cost 88,921  68,639  
      
Average number of full-time employees  1,252  878  
      
Remuneration to Executive Management     
Wages and salaries  1,592  1,512  
Pensions, defined contribution  169  132  
Other social security costs  6   0 
Share-based payments  618  97  
Total  2,385  1,741  
      
Remuneration to Board of Directors     
Wages and salaries  480  317  
Share-based payments   0  0 
Total  480  317  
 
 
  
Accounting policies 
Direct cost related to revenue 
Direct cost related to revenue contains cost of running the websites and includes, content pro-
duction, domain name registration, domain hosting, and external development cost.  
Staff cost  
Staff cost include wages and salaries, including compensated absence and pension to the Com-
pany’s employees, as well as other social security contributions, etc. The item is net of refunds 
from public authorities. Costs related to long term employee benefits, e.g. share-based payments, 
are recognized in the period to which they relate.  
Other external expenses  
Other external expenses include the year’s expenses relating to the Company’s core activities, 
including expenses relating to sale, advertising, administration, premises, bad debts, etc.

===== SIDA 86 =====

Annual report Page 86  
Notes 
5. Staff and other costs (continued) 
 
  
Board & Committee Fees                   
tEUR 
Jens  
Bager 
Klaus  
Holse 
Leif  
Nørgaard 
Petra  
von Rohr 
Therese  
Hillman 
Todd  
Dunlap Rene Rechtman Britt Boeskov Total                     
2023 149  30  59  52  97  52  19  22  480  
2022 104  37  44  37  59  37   0  0 317  
 
 
Remuneration to Executive Management Jesper  
Søgaard 
Christian  
Kirk  
Rasmussen 
Flemming 
Pedersen Total 
          
2023         
Wages and salaries  516  516  560  1.592  
Pensions, defined contribution  45  45  79  169  
Other social security costs  1  1  4  6  
Share-based payments  177  177  264  618  
Total  739  739  907  2.385  
2022         
Wages and salaries  497  497  518  1.512  
Pensions, defined contribution  34  34  64  132  
Other social security costs   0  0  0  0 
Share-based payments  19  19  59  97  
Total  550  550  641  1.741

===== SIDA 87 =====

Annual report Page 87  
Notes 
6. Share-based payment plans 
2019 program: 
During the year 2023 the company did not grant any warrants under this program. 
During the year 2023, employees have exercised warrants corresponding to 191,081 shares issued.  
2020 program: 
During the year 2023 the company did not grant any warrants under this program. 
During the year 2023, employees have exercised warrants corresponding to 26,668 shares issued. 
2021 Warrant programs: 
On September 10th, 2021, 422,500 new warrants were granted to certain key employees, all with the right to subscribe 
for one ordinary share and are classified as equity-settled share-based payment transactions*. The vesting periods range 
from 2022-2024 and the exercise periods range from 2024 to 2026.   
Expenses for the first two vesting periods have been recognized based on the realized retention (75%) and performance 
factors (100%). 
On October 1st, 2021, 473,563 PSUs and 201,238 share options were issued for a management incentive program related 
to Action Network, with the right to subscribe for one ordinary share and are classified as equity -settled share-based 
payment transactions*. The vesting periods range from 2022-2024 and the exercise periods range from 2022 to 2026.  
Expenses for the first vesting period have been recognized based on the realized retention (75%) and performance 
factors (100%) and for the final two remaining vesting period expenses  are recognized based on  expected retention 
(75%) and performance factors (0%) 
During the year 2023, employees have exercised Performance Stock Units corresponding to 0 shares issued. 
* The Board of Directors keeps the right to change the classification of the share-based programs, to a cash-settled. 
2022 LTI program: 
On January 27, 2022 a new LTI program consisting of Performance Stock Units and stock options was announced. Under 
the program 24,564 options and 7 3,894 PSUs were granted  to certain key employees . Whereas the options  have the 
right to subscribe for one ordinary share , the PSUs have a performance-based element that can increase to two shares 
for one PSU  – both are classified as equity -settled share-based payment transactions*. The vesting period runs from 
2022-2025 and the exercise period runs from 2025 to 2027. 
* The Board of Directors keeps the right to change the classification of the share-based programs, to a cash-settled. 
Management Incentive Program: 
On March 1, 2022, a new tranche was established for the Management Incentive Program for Action Network. Under the 
program 94,529 PSUs and 44,458 options were granted  with the right to subscribe for one ordinary share and , are 
classified as equity-settled share-based payment transactions*. 
During the year 2023, employees have exercised Performance Stock Units corresponding to 34,531 shares issued. 
* The Board of Directors keeps the right to change the classification of the share-based programs, to a cash-settled. 
2023 LTI program: 
On January 3, 2023, a new LTI program consisting of Performance Stock Units and stock options was announced. Under 
the program 240,927 options and 137,819 PSUs were granted to certain key employees. Whereas the options have the 
right to subscribe for one ordinary share, the PSUs have a performance -based element that can increase to two shares 
for one PSU –  both are classified as equity -settled share-based payment transactions*. The vesting period runs from 
2023-2026 and the exercise period runs from 2026 to 2028. 
* The Board of Directors keeps the right to change the classification of the share-based programs, to a cash-settled. 
2023 CXO program: 
On April 25th, 2023, a new CXO program consisting of stock options was approved by the board of directors. Under the 
program 300,000 options were granted to the chief executive management. Each option granted gives the participants 
the right to subscribe for  one ordinary share subject to a performance -based element . Transactions under the CXO 
program are classified as equity -settled share-based payment transactions*. The vesting period runs from 202 3-2026 
and the exercise period runs from 2026 to 2028. 
* The Board of Directors keeps a right to change classification of the share-based programs, to a cash-settled.

===== SIDA 88 =====

Annual report Page 88  
Notes 
6. Share-based payment plans (continued) 
Warrant programs impact in the consolidated financial statements: 
The total share- based compensation expense recogni zed for the full year 202 3 is 2,509 tEUR (2022: 2,871 tEUR), The 
cost of the MIP Action program is included as special items and amounts to 0 EUR in 2023 (2022 : 936 tEUR). The 
weighted average remaining contractual life of warrants to key employees outstanding as of December 31, 202 3, and 
2022 was 2.38 and 2.63 years respectively. The weighted exercise prices for outstanding instruments  as of December 
31, 2023 and 2022 were 14.51 EUR and 13.85 EUR. 
 
 
  
                  
  
Board of  
Directors 
Executive  
Management Key personnel 
Total warrants / 
options, numbers 
Exercise price, 
 weighted average  
EUR 
Total Performance 
Stock Units 
Grant price, 
 weighted average  
EUR Total Units  
                  
Share options outstanding at January 1, 2023 25,000  600,000  1,293,949  1,918,949  13  441,154  18  2,360,103                    
Granted  0 300,000  240,932  540,932  12  137,819  12  678,751  
Forfeited/expired  0  0 194,509  194,509  17  345,855  17  540,364  
Exercised  0  0 217,749  217,749  9  34,531  14  252,280  
Transferred  0  0  0  0  0  0  0  0                   
Share options outstanding at December 31, 2023 25,000  900,000  1,122,623  2,047,623  15  198,587  14  2,246,210  
                  
Of this exercisable at the end of the period 25,000  600,000  425,181  1,050,181  10   0 n/a 1,050,181  
                  
Share options outstanding at January 1, 2022 25,000  724,644  1,459,305  2,208,949  11  422,175  19  2,631,124  
                  
Granted  0  0 69,022  69,022  15  168,423  16  237,445  
Forfeited/expired  0  0 43,241  43,241  14  46,651  18  89,892  
Exercised  0 124,644  191,137  315,781  2  102,793  19  418,574  
Transferred  0  0  0  0  0  0  0  0 
                  
Share options outstanding at December 31, 2022 25,000  600,000  1,293,949  1,918,949  13  441,154  18  2,360,103  
                  
Of this exercisable at the end of the period  0 300,000  120,333  420,333  9   0 n/a 420,333

===== SIDA 89 =====

Annual report Page 89  
Notes 
6. Share-based payment plans (continued) 
 
 
 
7. Fees paid to auditors appointed at the annual general meeting 
 
Non-audit services provided by EY amounted to 76 tEUR in 2023, relating to advisory services in relation to assurance 
and advisory in relation to ESG, various tax advisory services, due diligence services and other advisory services. Non -
audit services provided by EY did not exceed 70% of the audit fees in accordance with EU audit legislation. 
  
  2023 2022 2021 2020 2019             
Dividend yield (%) 0% 0% 0% 0% 0% 
Expected volatility (%) 50% 50% 50% 45-50% 35% 
Risk free interest rate (%) 1,75% 0% 0% 0% 0% 
Expected life of warrants (years) 4-5 4-5 4.4-5 5  5  
Share price (EUR) 11.78 - 19.42 14.42 - 17.60 18,34  12.21 7.89 
Exercise price (EUR) 11.78 - 19.42 14.42 - 17.60 19.44 13.76 8.68 
Fair Value at grant date (EUR) 5.35 - 8.91 5.50-7.50 7.19 4.73 2.17 
tEUR 2023 2022       
 Fee related to statutory audit  433  318  
 Fees for tax advisory services   0  0 
 Assurance engagements  72  25  
 Other assistance  76   0 
Total audit fees 581  343  
Accounting policies 
Share-based payments 
Key employees (including the Executive Management of the Group) receive remuneration in the form of share -based 
payments, whereby they render services as consideration for equity instruments (equity-settled transactions).  
The cost is recognized in staff costs, together with a corresponding increase in equity (other capital reserves), over the 
period in which the service and, where applicable, the performance conditions are fulfilled (the vesting period). The 
cumulative expense recogni zed for equity -settled transactions at each reporting date until the vesting date, reflects 
the extent to which the vesting period has expired and the Group’s best estimate of the number of equity instruments 
that will ultimately vest. The expense or credit in the statement of profit or loss for a period represents the movement 
in cumulative expense recognized as at the beginning and end of that period. 
No expense is recognized for awards that do not ultimately vest because non -market performance and/or service 
conditions have not been met.  
The dilutive effect of outstanding warrants is reflected as additional share dilution in the computation of diluted earn-
ings per share.  
When warrants are exercised, the Company issues new shares. The proceeds received are credited to share capital for 
the par value of the shares and share premium for the remainder.

===== SIDA 90 =====

Annual report Page 90  
Notes 
8. Special items 
Special items consist of recurring and non-recurring items that management does not consider to be part of the group’s 
ordinary operating activities, i.e. acquisition costs, adjustment of earn-out payments related to acquisitions, and restruc-
turing costs are presented in the Income statement in a separate line item labelled ‘Special items. The impact of special 
items is specified as follows: 
Note tEUR 2023 2022         
  Operating profit 80,891  70,353          
  Special Items related to:     
  Special items related to dual listing - 1,129   0 
  Special items related to M&A - 10,224  - 1,263  
  Variable payments regarding acquisitions - cost  0 - 192  
  Variable payments regarding acquisitions - income 9,924  2,467  
  Special items related to Restructuring - 519  - 130  
  Special items related to Management Incentive Program 0  - 936  
  Special items, total - 1,948  - 54          
  Operating profit (EBIT) before special items 82,839  70,407          
  Amortization and impairment 24,283  12,347          
  
Operating profit before amortization  
and special items (EBITA before special items)  107,122  82,754          
  Depreciation 3,958  2,321          
  
Operating profit before depreciation, amortization,  
and special items (EBITDA before special items)  111,080  85,075  
 
 
 
 
  
Accounting policies 
Special items 
Significant expenses and income, which Better Collective considers not part of ordinary business operations, 
are presented in the Income statement in a separate line item labelled ‘Special items’ in order to distinguish 
these items from other income statement items and provide a more transparent and comparable view of Bet-
ter Collective’s ongoing performance. Types of expenses and income included in special items include cost 
related to dual listing, M&A, adjustments to Earn -out payments, cost related to res tructuring, income from 
divestiture of non-strategic assets, dual listing and cost related to the Action Network Management Incentive 
Program.

===== SIDA 91 =====

Annual report Page 91  
Notes 
9. Finance income 
 
10. Finance costs 
tEUR 2023 2022       
Exchange losses  4,432  4,543  
Interest expenses 12,146  3,839  
Interest - right of use assets (Leasing) 425  150  
Fair value adjustment 8,126   0 
Other financial costs 3,739  1,055  
Total finance costs 28,868  9,587  
 
 
  
tEUR 2023 2022 
      
Exchange gains 3,090  4,170  
Interest income 251  5  
Other financial income 2,647  23  
Total finance income 5,987  4,198  
Accounting policies 
Financial income and expenses 
Financial income and expenses are recognized in the income statements at the amount that concerns the fi-
nancial year. Net financials include interest income and expenses, interest expenses calculated according to 
IFRS16, foreign exchange adjustments, fees related to credit facilities, gains and losses on the disposal of se-
curities, as well as allowances and surcharges under the advance-payment-of-tax scheme, etc.

===== SIDA 92 =====

Annual report Page 92  
Notes 
11. Income tax 
Total tax for the year is specified as follows: 
tEUR 2023 2022 
Tax for the period 18,175  16,888  
Tax on other comprehensive income  0 3,747  
Total 18,175  20,635  
 
Income tax on profit for the year is specified as follows: 
tEUR 2023 2022 
Deferred tax 3,641  6,785  
Current tax 16,400  10,153  
Adjustment from prior years - 1,867  - 49  
Total 18,175  16,888  
 
Tax on the profit for the year can be explained as follows: 
tEUR 2023 2022 
Specification for the period:     
Calculated 22% tax of the result before tax 12,762  14,292  
Adjustment of the tax rates  
in foreign subsidiaries relative to the 22% 1,955  1,563  
Tax effect of:     
Special items 868  - 83  
Special items - taxable items - 233  - 243  
Other non-taxable income - 410  - 150  
Other non-deductible costs 3,461  1,558  
Unrecognized tax losses carried forward 2,010   0 
Tax deductable - 371   0 
Adjustment of tax relating to prior periods -1,867 -49 
Total 18,175  16,888  
Effective tax rate 31.3% 26.0% 
 
 
 
tEUR 2023 2022       
Deferred tax liabilities           
Deferred tax January 1 69,002  60,050  
Additions from business acquisitions 6,120   0 
Adjustments of deferred tax in profit and loss 3,641  6,785  
Exchange rate difference - 1,329  2,166  
Deferred tax December 31 77,434  69,002  
      
Deferred tax is recognized in the balance sheet as:      
Deferred tax asset 7,236  9,165  
Deferred tax liability 84,670  78,167  
Deferred tax December 31 77,434  69,002        
Deferred tax is related to:     
Intangible assets 90,130  78,235  
Property, plant and equipment 322  - 68  
Liabilities  1,040   0 
Other  - 4,196   0 
Tax losses carried forward - 9,862  - 9,165  
Deferred tax December 31 77,434  69,002  
 
The group has total tax asset of 2,010t EUR related to tax losses carried forward, which are not recognized in the finan-
cial statement due to the uncertainty of utilizing the tax asset. Of not recognized tax losses carry forwards 2,010t EUR, 
may be carried forward for up to 3 years.

===== SIDA 93 =====

Annual report Page 93  
Notes 
11. Income tax (continued) 
  
Accounting policies 
The tax expense for the year, which comprises current tax and changes in deferred tax, is recognized in the income statement as regards the portion that relates to the profit/loss for the year, and directly in equity as regard s the portion 
that relates to entries directly in equity. Tax expense relating to amounts recognized in other comprehensive income is recognized  in other comprehensive income. Tax is provided on the basis of the tax rules and tax rates applicable in 
the individual countries where Better Collective has a tax presence.  
Current and deferred tax  
Current tax liabilities and current tax receivables are recognized in the balance sheet as tax computed on the year’s taxable income adjusted for tax on the previous year’s taxable income and tax paid on account.  
Deferred tax is measured using the balance sheet liability method on all temporary differences between the carrying amount an d the tax value of assets and liabilities. Deferred tax liabilities as well as deferred tax assets are recognized . 
However, deferred tax is not recognized on temporary differences relating to goodwill which is not deductible for tax purposes and on office premises and other items where temporary differences, apart from business combinations, arise 
at the date of acquisition without affecting either profit/loss for the year or taxable income. 
Deferred tax assets, including the tax value of tax loss carry forwards, are recognized under other non-current assets at the expected value of their utilization; either as a set-off against tax on future income or as a set-off against deferred 
tax liabilities in the same legal tax entity and jurisdiction.  
Deferred tax is measured according to the tax rules and at the tax rates applicable in the respective countries at the balanc e sheet date when the deferred tax is expected to crystallize as current tax. 
Joint taxation of the parent Company and Danish subsidiaries 
The Parent Company is subject to the Danish rules on compulsory joint taxation of the Group’s Danish subsidiaries. Subsidiari es are included in the joint taxation arrangement from the date when they are included in the consolidated 
financial statements and up to the date when they are excluded from the consolidation. 
The Parent Company acts as administration company for the joint taxation arrangement and consequently settles all corporate i ncome tax payments with the tax authorities.  
On payment of joint taxation contributions, the Danish corporation tax charge is allocated between the jointly taxed entities  in proportion to their taxable income. Entities with tax losses receive joint taxation contributions from entities 
that have been able to use the tax losses to reduce their own taxable income.  
Joint taxation contributions payable and receivable are recognized in the balance sheet as corporation tax receivable or corporation tax payable.

===== SIDA 94 =====

Annual report Page 94  
Notes 
12. Intangible assets 
tEUR Goodwill 
Domains and  
websites 
Accounts and other  
intangible assets* Total           
Cost or valuation         
As of January 1, 2023 183,942  460,513  63,705  708,159  
Additions 0  3,412  53,914  57,326  
Acquisitions through business combinations 75,335  10,842  29,579  115,756  
Disposals  0  0 - 6,531  - 6,531  
Currency Translation - 4,203  - 8,151  - 602  - 12,956  
At December 31, 2023 255,074  466,615  140,065  861,754  
          
Amortization and impairment         
As of January 1, 2023  0  0 36,688  36,688  
Amortization for the period  0 0  24,283  24,283  
Currency translation  0  0 - 646  - 646  
At December 31, 2023  0 0  60,325  60,325  
          
Net book value at December 31, 2023 255,074  466,615  79,740  801,429  
 
*Accounts and other intangible assets consist of accounts (30,474 tEUR), Media Partnerships (48,769 tEUR) and software and others 
(497 tEUR).  
 
 
 
tEUR Goodwill 
Domains and  
websites 
Accounts and other 
intangible assets* Total           
Cost or valuation         
As of January 1, 2022 178,182  329,276  36,827  544,285  
Additions  0 118,185  26,337  144,522  
Acquisitions through business combinations  0  0  0  0 
Disposals  0  0  0  0 
Currency Translation 5,760  13,051  540  19,351  
At December 31, 2022 183,942  460,513  63,705  708,159  
          
Amortization and impairment         
As of January 1, 2022  0  0 24,374  24,374  
Amortization for the period  0  0 12,348  12,348  
Currency translation  0  0 - 33  - 33  
At December 31, 2022  0  0 36,688  36,688  
          
Net book value at December 31,  2022 183,942  460,513  27,016  671,471  
 
*Accounts and other intangible assets consist of accounts (10,659 tEUR), Media Partnerships (15,794 tEUR) and software and others 
(563 tEUR).

===== SIDA 95 =====

Annual report Page 95  
Notes 
12. Intangible assets (continued) 
 
 
 
 
 
  
Accounting policies 
Goodwill and intangible assets 
Goodwill 
Goodwill is initially recognized at cost. Subsequently, goodwill is measured at cost less accumulated impairment losses. Goodwill is not amortized and impairment losses on goodwill are not reversed.  
The carrying amount of goodwill is allocated to the Group’s cash -generating units at the date of acquisition. Impairment is performed once a year as of December 31 or more frequently if events or changes in circumstances indicate that there is an impairmen t. An 
impairment loss is recognized if the recoverable amount of the cash-generating unit to which goodwill has been allocated is less than the carrying amount of the cash -generating unit. Identification of cash-generating units is based on the management structure and 
internal financial controls. 
Intangible assets  
Separately acquired intangible assets are measured on initial recognition at cost including directly attributable costs. Intangible assets acquired in a business combination or asset acquisitions are measured at fair value at the acquisition date. Expenditures relating to 
internally generated intangible assets are recognized in profit or loss when incurred.  
Intangible assets with a finite useful life are amortized over their useful life and reviewed for impairment whenever there is an indication that the asset may be impaired. The amortization period and the amortization method for an intangible asset are reviewed at least 
at each year end.  
Agreements related to media partnerships are measured at fair value of the fixed payments related to the agreement at the starting date. The value is amortized over the lifetime of the agreement  
Intangible assets with indefinite useful lives (domains and websites) are not amortized, but are tested for impairment annually, either individually or at the cash- generating unit level. The assessment of indefinite life is reviewed annually to determine whether the 
indefinite life continues to be supportable. If not, the change in useful life from indefinite to finite is made on a prospective basis.  
Gains or losses arising from de-recognition of an intangible asset are measured as the difference between the net disposal proceeds and the carrying amount of the asset and are recognized in the statement of profit or loss when the asset is derecognized.  
Costs related to maintenance of intangible assets, are not capitalized on the balance sheet but recognized in profit and loss in the financial year they are incurred.  
Amortization  
The item comprises amortization of intangible asset, as well as any impairment losses recognized for these assets during the period.  
The basis of amortization, which is calculated as cost less any residual value, is amortized on a straight-line basis over the expected useful life. The expected useful lives of long-lived assets are as follows: 
Goodwill   Indefinite 
Domains and websites  Indefinite 
Accounts                         3 years 
Media Partnerships                         1-10 years 
Software                                         3 years

===== SIDA 96 =====

Annual report Page 96  
Notes 
13. Goodwill and intangible assets with indefinite life 
The Group added intangible assets in 2023 from asset transactions of Sporty Solutionz Private Limited  (India) and ac-
quisitions from business combinations of Skycon  Limited, Playmaker HQ, Digital Sport media I Norden AB,  
Torcedores.com and Tipsbladet ApS, as described in note 22. For 2022, they arose from asset transactions of FUTBIN 
and Canada Sports Betting. Goodwill and domain names and websites arising on business combinations are not subject 
to amortization, but are reviewed annually for impairment, or more frequently if there are any indicators of impairment 
that are noted during the year.  
Cash-generating units 
Goodwill from a business combination is allocated to cash-generating units in which synergies are expected to be gen-
erated from the acquisition. A cash -generating unit represents the smallest identifiable group of assets that together 
have cash inflows that are largely independent of the cash inflows from other assets. In 2023 Better Collective continues 
to have four cash generating units with the asset and business acquisitions of Skycon included in Paid Media, Playmaker 
HQ included in US and Sporty Solutionz Private Limited (India), Digital Sport media I Norden AB, Torcedores.com  and 
Tipsbladet ApS are included in Rest of Better Collective, respectively. Performance and cash flows from domain names 
and websites owned by the individual cash generating units are allocated and form the basis for impairment. 
Carrying amount of goodwill and Domains and Websites for the CGUs: 
 
Recoverable amount  
When testing for impairment, the Group estimates a recoverable amount for goodwill and for domain names and web-
sites. The recoverable amount is the higher of the asset or cash-generating unit’s fair value less costs of disposal and its 
value in use. The recoverable amount is normally determined for an individual asset, unless the asset does not generate 
cash inflows that are largely independent of those from other assets or groups of assets. The recoverable amount of 
domains and websites has been determined on the level of the cash-generating units, as explained above.  
Impairment test: 
For all CGUs US, HLTV, Paid Media and the rest of Better Collective, the Group has performed an impairment test on 
goodwill and domain names and websites as of December 31, 2023, on a value-in-use basis. Key estimates in the impair-
ment test are growth in revenue, gross profits, discount rate and growth expectations in the terminal period. These are 
based on current and future development in the four CGUs and on historical data, including expected long-term market 
growths. Data is based on both internal and external data sources. 
Management has based the value in use by estimating the present value of future cash flows from a three-year forecast 
approved by the Board of Directors corresponding to the Group’s long- term forecast for 2024-2026. The forecast indi-
cates an average annual gross profit growth of 23% during  the forecast period, predicated on market development 
assumptions and communicated long-term target. Beyond the approved forecast, EBITDA growth, cash conversion and 
tax-rates have been projected with a time horizon of 7 years until 2033. From 2027 onward, the average gross profit 
growth rate is estimated to decline. In 2027, the average growth rate is projected to be 15% and the decline continues, 
reaching 3% by 2033, stabilizing thereafter at a theoretical steady state level in the terminal period. Based on expected 
2033 EBITDA and cash flow , management has applied a terminal value rate of 2%. The cash flows assume a discount 
factor of 12% (pre-tax discount rate 15%) based on the Group’s weighted average cost of capital (WACC) in all years 
2024-2033, with individual tax rates per country (22-25%). 
As at December 31, 2022 and December 31, 2023 the Board of Directors have evaluated goodwill, domains and websites 
for impairment. The results of the impairment tests for goodwill and domains and websites showed that the recoverable 
amount exceeded the carrying value and that there was no impairment loss to be recognized . The Board of Directors 
have approved the inputs to the impairment testing and are satisfied that the judgements made are appropriate.  
2023           
tEUR US HLTV Paid Media Rest of BC Total 
Goodwill 126.399  17.812  73.771  37.092  255.074  
Domains and Websites 213.764  20.551   0 232.300  466.615  
            
2022           
tEUR US HLTV Paid Media Rest of BC Total 
Goodwill 97.708  17.777  41.178  27.279  183.942  
Domains and Websites 221.462  20.551   0 218.500  460.513

===== SIDA 97 =====

Annual report Page 97  
Notes 
13. Goodwill and intangible  
assets with indefinite life 
(continued) 
Sensitivity test 
The sensitivity of the impairment results has been as-
sessed to test the impact of changes in cash flows and 
discount rate. The test concludes that even negative 
changes will not result in impairment of any of the cash-
generating units (CGUs). The sensitivity test shows the 
lowest possible grow th rate must be 0% or the highest 
possible discount rate must  be 30 % before any of the 
CGUs becomes impaired, which are unlikely to occur.  
Other domains and websites: 
Further to the CGUs, acquired domains and websites 
with indefinite life have been individually evaluated for 
indicators of impairment. The evaluation is based on ac-
tual traffic on the websites, as well as actual and ex-
pected revenue and NDCs generated by t he accounts 
with sportsbooks that are linked to the websites. In 2023 
there has been no indicators for impairment.  
 
 
 
 
  
Accounting policies 
Business combinations and goodwill 
Business combinations are accounted for using the acquisition method. The acquisition date is the date when Better Collective A/S effectively obtains control over the acquired 
business. Any costs directly attributable to the acquisition are expensed as incurred. 
If a put and call option exist, the put and call option is taken into consideration when assessing the ownership of the business . If a put and call option exist , the put and call 
option is taken into consideration when assessing the ownership of the business. 
The acquired businesses’ identifiable assets, liabilities and contingent liabilities are measured at fair value at the acquis ition date. Identifiable intangible assets are recognized 
if they are separable or arise from a contractual right. Deferred tax related to the revaluations is recognized. 
The consideration paid for a business consists of the fair value of the agreed consideration in the form of the assets transferred, equity instruments issued, and liabilities assumed 
at the date of acquisition. If part of the consideration is contingent on  future events, such consideration is recognized  at fair value. Subsequent changes in the fair value of 
contingent consideration are recognized in the income statement as special items. A positive excess (goodwill) of the consideration transferred (includi ng any previously held 
equity interests and any non-controlling interests in the acquired business) over the fair value of the identifiable net assets acquired is recorded as go odwill. 
If uncertainties regarding identification or measurement of acquired assets, liabilities or contingent liabilities or determi nation of the consideration transferred exist at the 
acquisition date, initial recognition will be based on provisional values. Any  adjustments in the provisional values, including goodwill, are adjusted retrospectively, until 12 
months after the acquisition date, and comparative figures are restated. 
After initial recognition, goodwill is measured at cost less any accumulated impairment losses. For the purpose of impairment  testing, from the acquisition date, goodwill 
acquired in a business combination is allocated to each of the Group’s cash -generating units that are expected to benefit from the combination, irrespective of whether other 
assets or liabilities of the acquired business combination are assigned to those units. 
Where goodwill has been allocated to a cash-generating unit (CGU) and part of the operation within that unit is disposed of, the goodwill associated with the disposed operation 
is included in the carrying amount of the operation when determining the gain or loss on disposal of the operation. Goodwill disposed in these circumstances is measured based 
on the relative fair values of the disposed operation and the portion of the cash generating unit retained. 
Impairment 
The carrying amounts of goodwill, intangible assets, property, plant and equipment and investments in subsidiaries is assesse d for impairment on an annual basis. Impairment 
tests are conducted on assets or groups of assets when there is evidence of impairment. Furthermore, goodwill and intangible assets with indefinite useful lives are tes ted on 
an annual basis as at December 31. The carrying amount of impaired assets is reduced to the higher of the net selling price and the value in use (recoverable amount). 
The recoverable amount is the higher of the net selling price of an asset and its value in use. Reference is made to the sect ion “Impairment test” for actual assumptions. 
The value in use is calculated as the present value of the expected net cash flows from the use of the asset or the group of assets and the expected net cash flows from the 
disposal of the asset or the group of assets after the end of the useful life. 
Impairment losses are recognized in the income statement under depreciation and amortization . Previously recognized  impairment losses are reversed when the reason for 
recognition no longer exists. Impairment losses on goodwill are not reversed.

===== SIDA 98 =====

Annual report Page 98  
Notes 
14. Property, plant and equipment 
tEUR Right of use assets 
Fixtures and fit-
tings, other plant 
and equipment Total         
Cost or valuation       
At January 1, 2023 9,777  4,995  14,772  
Additions 12,368  5,042  17,410  
Acquisitions through business combinations  0  0  0 
Disposals - 2,536  - 70  - 2,606  
Currency Translation - 72  - 29  - 100  
At December 31, 2023 19,537  9,939  29,476  
        
Depreciation and impairment       
At January 1, 2023 3,508  2,421  5,929  
Depreciation for the period 2,671  1,287  3,958  
Depreciation on disposed assets - 2,200  220  - 1,980  
Currency translation - 17  5  - 12  
At December 31, 2023 3,962  3,933  7,894  
        
Net book value at December 31, 2023 15,575  6,006  21,582  
 
 
 
 
tEUR Right of use assets 
Fixtures and fit-
tings, other plant 
and equipment Total         
Cost or valuation       
At January 1, 2022 5,328  3,216  8,544  
Additions 5,240  1,805  7,045  
Acquisitions through business combinations  0  0  0 
Disposals - 811  - 50  - 861  
Currency Translation 20  25  45  
At December 31, 2022 9,777  4,995  14,772  
        
Depreciation and impairment       
At January 1, 2022 2,620  1,558  4,179  
Depreciation for the period 1,443  878  2,321  
Depreciation on disposed assets - 605  - 64  - 669  
Currency translation 49  49  99  
At December 31, 2022 3,508  2,421  5,929  
        
Net book value at December 31, 2022 6,269  2,574  8,843

===== SIDA 99 =====

Annual report Page 99  
Notes 
14. Property, plant and equipment (continued) 
 
 
 
 Notes 
15. Trade and other receivables 
tEUR 2023 2022       
Trade receivables 42,086  35,824  
Accrued revenue 4,723  12,197  
Other receivables 2,144  5,158  
Total receivables 48,954  53,179  
 
 
 
 
  
Accounting policies 
Receivables  
Receivables are measured at amortized cost, which usually corresponds to nominal value.  
Write-downs on trade receivables are based on the simplified expected credit loss model. Credit loss allowances 
on individual receivables are provided for when objective indications of credit losses occur such as customer 
bankruptcy and uncertainty about t he customers’ ability and/or willingness to pay, etc. In addition to this, al-
lowances for expected credit losses are made on the remaining trade receivables based on a simplified ap-
proach. Reference is made to note 20 of the consolidated financial statements regarding credit risk.  
Prepayments  
Prepayments recognized under “Assets” comprise prepaid expenses regarding subsequent financial reporting 
years. 
Cash  
Cash consist of cash and cash equivalents in financial institutions. 
 
Accounting policies 
Property, plant and equipment 
Property, plant and equipment Property, plant and equipment are measured at cost less accumulated deprecia-
tion and impairment losses. Cost includes the acquisition price and costs directly related to the acquisition until 
the time at which the asset is ready for use. 
Gains and losses from the disposal of property, plant and equipment are recognized in the income statement as 
depreciation. Gains or losses are calculated as the difference between the selling price less selling costs and the 
carrying amount at the date of disposal. 
Depreciation 
The item comprises depreciation of property, plant , and equipment, and right of use assets, as well as any im-
pairment losses recognized for these assets during the period. 
The basis of depreciation, which is calculated as cost less any residual value, is amortized on a straight-line ba-
sis over the expected useful life. The expected useful lives of long-lived assets are as follows: 
 
Right of use assets and leasehold improvements   Up to 7 years 
Fixtures and fittings, other plant and equipment   3- 5 years 
Where individual components of an item of property, plant and equipment have different useful lives, they are 
accounted for as separate items, which are depreciated separately. The basis of depreciation is calculated con-
sidering the residual value at the end of the expected useful life and less any impairment. The depreciation pe-
riod and residual value are determined at the time of acquisition and are reassessed every year. Where the re-
sidual value exceeds the carrying amount of the asset, no further depreciation charges are recognized.

===== SIDA 100 =====

Annual report Page 100  
Notes 
16. Issued capital and reserves 
 
tEUR 2023 2022 2021 2020 2019 
Share capital:           
Opening balance 551.5 546.3  469.0  464.3  404.9  
 Capital increase 2.2 5.2  77.2  4.8  59.4  
Total 553.7 551.5  546.3  469.0  464.3  
 
The share capital consists of 55,367,418 shares of nominal EUR 0.01 each.   
Share buy-back-2023 
Throughout 2023 the company purchased 784 ,952 Better Collective A/S shares at an average price of 1 7.1 EUR. After 
the completion of the 2023 share buy-back programs Better Collective A/S had 1,387,580 treasury shares.  
Share buy-back-2022 
Throughout 2022 the company purchased 949,870 Better Collective A/S shares at an average price of 13.3 EUR. 
879,824 treasury shares were used as final payment of contingent liabilities related to the 2019 acquisition of Rotogrind-
ers, settlement of tranche 1 of the Action Network Management Incentive Program, and final settlement of the variable 
payment related to the acquisition of HLTV.  
Share buy-back-2021 
In March 2021 the company purchased 3,532 shares at an average price of 16.5 EUR to cover board fees payable in shares. 
241 treasury shares were used in April 2021 as part of variable payment together with newly issued shares. 
In December 2021 a share buy-back program of up to 10 mEUR was announced. As of December 31, 2021, 445,575 shares 
had been purchased and were held at an average price of 18.1 EUR. The purpose of the buyback program was to cover 
future payments relating to completed acquisitions and to cover established Incentive Plans. 
 
 
  
Accounting policies 
Equity 
Treasury shares  
Treasury shares are own equity instruments that are re -acquired. They are recognized at cost as a deduction 
from equity in the reserve for treasury shares. The difference between par value and the acquisition price and 
consideration (net of directly attributable transaction costs) and dividends on treasury shares are recognized 
directly in equity in retained earnings. 
Share premium  
Share premium can be used for dividend. 
Currency translation reserve  
Foreign exchange differences arising on translation of Group entities and parent company to the EUR presen-
tation currency are recognized in other comprehensive income (OCI) in a separate currency translation re-
serve under equity. On disposal of a reporting entity, the component of other comprehensive income relating 
to that reporting entity is reclassified to profit or loss.

===== SIDA 101 =====

Annual report Page 101  
Notes 
17. Distributions made and proposed 
 
 
 
18. Trade and other payables 
tEUR 2023 2022 
      
Trade payables 10,936  10,484  
Other payables 16,902  11,768  
Total payables 27,838  22,252  
 
 
  
tEUR 2023 2022 
Declared and paid during the year on ordinary shares  0  0 
Proposed dividend on ordinary shares  0  0 
Accounting policies 
Proposed dividends 
Dividends proposed for the year are recognized as a liability when the distribution is authorized  by the share-
holders at the annual general meeting (declaration date). Dividends expected to be distributed for the financial 
year will be presented as a separate line item under “Equity”. 
Proposed dividends on ordinary shares are subject to approval at the Annual General Meeting. 
 
Accounting policies 
Prepayments consist of payments received from customers relating to income in subsequent periods. Prepay-
ments are mainly classified as current, as the related revenue is recognized within one year.  
Trade payables are obligations to pay for goods or services acquired in the normal course of business. Trade 
payables are initially reported at fair value and, subsequently, at amortized cost using the effective interest 
method.  
Other payables comprise amounts owed to staff, including wages, salaries and holiday pay; amounts owed to 
the public authorities, including taxes payable, VAT, excise duties, interest expenses etc.  
Other financial liabilities comprise amounts payable to sellers as a result of business combinations and asset 
acquisitions.

===== SIDA 102 =====

Annual report Page 102  
Notes 
19. Leasing 
Right-of-use assets 
tEUR Buildings Cars Total         
Balance at January 1, 2023 6,236  33  6,269  
Additions 12,368   0 12,368  
Disposals - 2,485  - 50  - 2,536  
Modifications  73   0 73  
Exchange rate adjustment - 135   0 - 135  
Depreciation - 2,660  - 3  - 2,663  
Depreciation on disposed assets 2,180  20  2,200  
Balance at December 31, 2023 15,575  0  15,576  
        
Balance at January 1, 2022 2,707  - 0  2,707  
Additions 5,190  50  5,240  
Disposals - 811   0 - 811  
Modifications   0  0  0 
Exchange rate adjustment - 19   0 - 19  
Depreciation - 1,436  - 17  - 1,453  
Depreciation on disposed assets 605   0 605  
Balance at December 31, 2022 6,236  33  6,269  
 
 
 
 
Lease liabilities 
tEUR 2023 2022       
Maturity analysis - contractual undiscounted cash flows     
Less than one year  1,714  1,685  
One to five years 15,262  3,467  
More than five years 702  2,169  
 Total undiscounted cash flows 17,678  7,321  
 Total lease liabilities 16,028  6,614  
Current 2,702  1,653  
Non-current 13,326  4,962  
 
The total cash outflow for leases during 2023 was 2,814 tEUR (2022: 1,424 tEUR). 
Amounts recognized in the consolidated income statement 
 
 
  
tEUR 2023 2022       
Interest on lease liabilities 425   150 
Expenses relating to short- term lease   457 295  
Expenses relating to lease of low value assets  82  0

===== SIDA 103 =====

Annual report Page 103  
Notes 
19. Leasing (continued) 
 
 
 
 
 
  
Accounting policies 
The Group assesses at contract inception whether a contract is, or contains, a lease. That is, if the contract conveys the ri ght to control the use of an identified asset for a period of time in exchange for consideration.  
Group as a lessee   
The Group applies a single recognition and measurement approach for all leases, except for short -term leases and leases of low-value assets. The Group recognizes lease liabilities to make lease payments and right-of-use assets represent 
the right to use the underlying assets. 
Right-of-use assets  
The Group recognizes right-of-use assets at the commencement date of the lease (i.e., the date the underlying asset is available for use). Right -of-use assets are measured at cost, less any accumulated depreciation and impairment losses, 
and adjusted for any remeasurement o f lease liabilities (due to indexation of lease payments or extension of leases). The cost of right -of-use assets includes the amount of lease liabilities recognize d, initial direct costs incurred, and lease 
payments made at or before the commencement date less any lease incentives received. Right-of-use assets are depreciated on a straight-line basis over the lease term.  
Lease liabilities 
At the commencement date of the lease, the Group recognizes lease liabilities measured at the present value of lease payments to be made over the lease term. The lease payments includ e fixed payments (including in substance fixed 
payments) less any lease incentives receivable.  
In calculating the present value of lease payments, the Group uses its incremental borrowing rate of 4%, at the lease commenc ement date because the interest rate implicit in the lease is not readily determinable. After the commencement 
date, the amount of lease liabilities is increased to reflect the accretion of interest and reduced for the lease payments made. In addition, the  carrying amount of lease liabilities is remeasured if there is a modification, a change in the lease 
term, a change in the lease payments (e.g., changes to future payments resulting from a change in an index or rate used to determine such lease payments) or a change in the assessment of an option to extend the term of lease.  
Short-term leases and leases of low-value assets  
The Group applies the short -term lease recognition exemption to its short -term leases (i.e., those leases that have a lease term of 12 months or less from the commencement date and do not contain a p urchase option). It also applies the 
lease of low-value assets recognition exemption to leases. Lease payments on short-term leases and leases of low-value assets are recognized as expense on a straight-line basis over the lease term.

===== SIDA 104 =====

Annual report Page 104  
Notes 
20. Financial risk management objectives and policies 
The Group’s activities expose it to a variety of financial risks: market risk (including foreign currency exchange risk and 
interest rate risk), credit risk, and liquidity risk. The Group has established principles for overall risk management, which 
seek to minimize potential adverse effects on the Group’s performance.  
Market Risk 
Market risk is the risk that the fair value of future cash flows of a financial instrument will fluctuate because of changes 
in market prices. For the Group, market risk comprises foreign currency risk and interest rate risk.  
Foreign currency risk  
Foreign currency risk is the risk that the fair value of future cash flows of an exposure will fluctuate because of changes 
in foreign exchange rates. The Group’s exposure to the risk of changes in foreign exchange rates relates primarily to the 
Group’s international operating activities. The Group’s revenues are mainly denominated in DKK, EUR, USD, and GBP, 
with limited revenues in SEK and PLN. The revenue in individual currencies is determined by the underlying betting 
currency at the sportsbook level as well as the exchange rates used by the sportsbook when calculating the revenue 
share. The currency fluctuations  impact these processes and is the inherent risk.  Across the Group, expenses have a 
general pattern which is in line with the revenue in the individual currencies. The expenses mainly  origin in DKK, EUR, 
GBP, and USD, with limited spending in SEK, RON , PLN and BRL. The DKK exchange rate is fixed to the EUR. For GBP 
and USD, the expenses are linked to and follow the revenue in the entities operating in UK and US, respectively.  
The major currency exposure in Better Collective arises from the conversion of the USD and GBP denominated entities  
to the reporting currency, as well as the long -term loan provided from the parent company to Better Collective US Inc 
to finance the US acquisitions . The 202 3 impact of the fluctuating USD was  4.7 mEUR on a n EBITDA level, vs. 202 2 
exchange rate, whereas the impact on the USD loan in the parent company was -9.4 mEUR. The exchange rate adjust-
ments and corresponding tax impact on these loans are included in Other Comprehensive Income for the group if any. 
The Board of Directors has in general  decided not to hedge currency exchange risk given the underlying inherent risk 
and the capital structure, however The Board of Directors has in 2023 decided to hedge currency exchange risk related 
to the acquisition of Playmaker Capital and the consideration to be transferred consisting of 55 mCAD and 29 mUSD.  
 
Excluding the 2022 impact from the fluctuating USD, the historic exposure to currency fluctuations has not had a mate-
rial impact on the Group’s financial condition or results of operations . Management deems that a sensitivity analysis 
showing how profit or pre -tax equity would have been impacted by changes in these foreign exchange rates is not 
deemed necessary.  
Interest rate risk  
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of 
changes in market interest rates. The Group’s exposure to interest rate risk arises mainly from club financing with floating 
interest signed in October 2022 and in august 2023 extended by 3 years to October 2026. The interest  rate risk arising 
from deposits held are short -term and non-material. With ~248.7 mEUR drawn on the facility as of December 2023, an 
increase in the interest of 1 %-point will drive an additional 2 mEUR in finance costs. However, management expects to 
reduce the credit facility in the short to medium term, as the Group is generating positive cash flows, and therefore 
exposure to interest rate risk is considered minimal.  
The Group regularly monitors its interest rate risk and considers it to be insignificant, therefore an interest rate sensitivity 
analysis is not deemed necessary. 
Credit risk  
The Group’s credit risks mainly relate to receivables. The risks are monito red on an ongoing basis and customers are 
individually assessed for credit limits and exposure. Based on this the exposure is in general considered insignificant.  
As per December 31, 2023, the Group’s impairment for expected loss is included in the trade receivables (ref note 15).

===== SIDA 105 =====

Annual report Page 105  
Notes 
20. Financial risk management objectives and policies  
(continued) 
Expected credit loss on receivables from trade receivables as of December 31, 2023: 
tEUR 
Expected  
Loss Rate 
Gross  
 Receivable 
Expected  
loss 
Net  
receivable           
2023         
Not Due 0.5% 28,997  134  28,863  
Less than 30 days 0.2% 8,786  22  8,764  
Between 31 and 60 days 0.7% 2,936  20  2,916  
Between 61 and 90 days 2.5% 1,704  43  1,661  
More than 91 days 18.4% 5,644  1,039  4,605  
Total 2.6% 48,067  1,258  46,809  
 
Limited losses were recognized during 2023 and the weighted credit loss has slightly increased compared to 2022. 
 
 
 
Expected credit loss on receivables from trade receivables as of December 31, 2022: 
 
Liquidity risk 
The Group is exposed to liquidity risk in relation to meeting future obligations associated with its financial liabilities, 
which mainly include trade payables, other payables, earn-outs and deferred M&A payments, and the credit facility. 
The group ensures adequate liquidity through the management of cash flow forecasts and close monitoring of cash 
inflows and outflows. 
 
  
tEUR 
Expected  
Loss Rate 
Gross   
Receivable 
Expected  
loss 
Net  
receivable           
2022         
Not Due 0.4% 32,452  136  32,316  
Less than 30 days 0.7% 9,563  71  9,493  
Between 31 and 60 days 0.5% 4,537  24  4,513  
Between 61 and 90 days 2.3% 369  8  361  
More than 91 days 26.4% 1,821  481  1,340  
Total 1.5% 48,742  721  48,021

===== SIDA 106 =====

Annual report Page 106  
Notes 
20. Financial risk management objectives and policies (cont’d) 
The following table summarizes the maturities of the Group’s financial obligations.  
 
 
 
 
 
 
 
 
tEUR 
Carrying 
amount Fair Value Total < 1 year 2 – 5 years > 5 years               
2022             
Non-derivative financial instruments:             
Financial liabilities measured at fair value  
through profit and loss             
Earn-out consideration 30,058  30,058  30,425  15,425  15,000   0 
Other financial liabilities measured at fair 
value 17,269  17,269  17,622  9,610  8,012   0 
Financial liabilities measured at amortized 
costs             
Lease liabilities 6,614  6,614  7,321  1,685  3,467  2,169  
Trade and other payables 22,252  22,252  22,252  22,252   0  0 
Deferred payment on acquisitions 1,944  1,944  1,949  1,858  90   0 
Debt to credit institutions 201,708  201,708  215,021  6,656  208,364   0 
Derivative financial instruments:             
Financial liabilities measured at fair value             
Derivates used as hedging instrument   0  0  0  0  0  0 
Total financial instruments 279,846  279,846  294,589  57,487  234,933  2,169  
Assets:             
Trade and other receivables 53,179  53,179  53,179  53,179   0  0 
Other current financial assets  0  0  0  0  0  0 
Cash 31,497  31,497  31,497  31,497   0  0 
Total financial assets 84,677  84,677  84,677  84,677   0  0 
 
tEUR 
Carrying 
amount Fair Value Total < 1 year 2 – 5 years > 5 years               
2023             
Non-derivative financial instruments:             
Financial liabilities measured at fair value 
through profit and loss             
Earn-out consideration 60,491  60,491  60,491  35,985  24,506   0 
Other financial liabilities measured at fair 
value 51,367  51,367  51,367  24,382  26,985   0 
Financial liabilities measured at amortized 
costs             
Lease liabilities 16,028  16,028  17,678  1,714  15,262  702  
Trade and other payables 27,838  27,838  27,838  27,838   0  0 
Deferred payment on acquisitions 2,524  2,524  2,524  1,571  952   0 
Debt to credit institutions 248,657  248,657  287,829  13,825  274,003   0 
Derivative financial instruments:             
Financial liabilities measured at fair value             
Derivates used as hedging instrument  - 483  - 483  - 483  - 483   0  0 
Total financial instruments 406,421  406,421  447,242  104,832  341,708  702  
Assets:             
Trade and other receivables 48,954  48,954  48,954  48,954   0  0 
Other current financial assets 6,804  6,804  6,804  6,804   0  0 
Cash 43,552  43,552  43,552  43,552   0  0 
Total financial assets 99,310  99,310  99,310  99,310   0  0

===== SIDA 107 =====

Annual report Page 107  
Notes 
20. Financial risk management objectives and policies (cont’d) 
Fair value of Earn-out consideration, contingent consideration, and other financial 
liabilities  
All liabilities measured at fair value, or in respect of which the fair value is disclosed, are categorized into levels within 
the fair value hierarchy based on the lowest level input that is significant to the entire fair value measurement, see be-
low: 
Level 1:  Quoted priced in an active market for identical assets or liabilities  
Level 2:  Inputs other than quoted prices included in Level 1 that are observable either directly or indirectly  
Level 3:  Inputs that are not based on observable market data (valuation techniques that use inputs that are not 
   based on observable market data) 
The fair value of Earn -Out consideration, and o ther financial liabilities is measured based on weighted probabilities of 
assessed possible payments discounted to present value (level 3). Derivates are measured at fair value based on gener-
ally accepted valuation methods using available observable market data (level 2). 
Fair value of short term liabilities and financial assets 
In all material aspects the financial liabilities are current/short termed. Non-current loans and overdraft facility are sub-
ject to a variable interest rate. Thus, the fair value of the liabilities is considered equal to the booked value.   
Listed shares included under other current financial assets are measured at fair value (market price) at the balance sheet 
date. (Fair Value Level 1) 
Capital Management  
For the purpose of the Group’s capital management, capital includes issued capital, share premium, and all other equity 
reserves attributable to the equity holders of the parent. The primary objective of the Group’s capital management is to 
maximize shareholder value and to maintain an optimal capital structure. The Group manages its capital structure and 
makes adjustments in light of changes in economic conditions. To maintain or adjust the capital structure, the Group 
may adjust the dividend payment to shareholders, issue new shares or return capital to shareholders.  
Credit facilities 
As per December 31, 2023, Better Collective has drawn 248.7 mEUR (2022: 201.7) out of the total committed club facility 
of 319 mEUR established with Nordea, Nykredit, and Citibank. In August Better Collective extended the club -financing 
from October 2022 with Nordea, Nykredit and Citibank by 3 years to October 2026 as well as executing the accordion 
option increasing available facilities with 72 mEUR, leaving the group with a total financing of 319 mEUR where afore-
mentioned 248.7 mEUR has been utilized.  
Net debt includes current and non-current debt to financial institutions and other financial liabilities, less cash and cash 
equivalents. 
 
Change in liabilities arising from financing activity 
tEUR 2021 
Cash flows 
 Net 
Non cash  
flow 
changes 2022 
Cash flows 
 Net 
Non cash  
flow 
changes 2023 
Non-current financing liabilities  121,025  80,672  11  201,708  44,004  2,945  248,657  
Leasing and other non-current 
liabilities 1,521   0 3,441  4,962  - 483  8,847  13,326  
Current financing liabilities  0  0  0  0  0  0  0 
Leasing current liabilities 1,347  - 1,274  1,579  1,653  - 2,814  3,863  2,702  
Total liabilities from financing 
activities 123,893  79,398  5,031  208,322  40,708  15,655  264,685  
 
  Accounting policies 
Cash  
Cash comprise cash at bank and on hand.  
Liabilities  
The Group’s liabilities include prepayments from customers, trade payables and overdraft facility. Liabilities are 
classified as current if they fall due for payment within one year or earlier. If this condition is not met, they are 
classified as non-current liabilities.  
Earn-out amounts are measured at fair value through profit and loss.  
Debt to credit institutions are at initial recognition measured at fair value less transaction cost and subse-
quently measured at amortized cost.  
Other financial liabilities comprise amounts payable to sellers as a result of business combinations and asset 
acquisitions as well as media partnerships.

===== SIDA 108 =====

Annual report Page 108  
Notes 
21. Change in working capital 
tEUR 2023 2022       
Change in receivables 4,224  - 23,020  
Prepaid expenses  - 325  - 1,690  
Prepayment from customers - 3,762  4,530  
Change in trades payable, other debt 5,585  3,231  
Change in working capital, total 5,722  - 16,949  
 
22. Business combinations  
Acquisition of Skycon Limited 
On April 14, 2023 Better Collective completed the acquisition of Skycon Limited (Skycon) for a total consideration up to 
51 mEUR (45 mGBP) with an initial consideration of 28.3 mEUR (25 mGBP) on a cash and debt -free basis. Skycon is a 
global display advertising company and perfectly complements Better Collective’s Paid Media division. The acquisition 
is a strategic move for Better Collective with significant synergistic opportunities.  
 
The transferred consideration was in cash and a earn out payable in cash. 
 
 
 
 
 
 
 
A goodwill of 32,239 tEUR emerged from the acquisition of Skycon as an effect of the difference between the transferred 
consideration and the fair value of acquired net assets. Goodwill is connected to the future growth expectations given 
the strong platform and significant synergistic opportunities. The earn outs are based on certain financial performance 
targets in the 12 months post-closing period. The goodwill is not tax deductible.  
Transaction costs related to the acquisition of Skycon amounts to 381 tEUR in 2023. Transaction costs are accounted for 
in the income statements under “special items”. The acquisition was completed on April 14, 2023. If the transaction had 
been completed on January 1, 2023 the group’s revenue YTD would have amounted to 332 mEUR and result after tax 
would have amounted to 43 mEUR.  
 
 
 
 
 
tEUR  
Purchase amount 56,029  
Cash and cash equivalents 3,647  
Earn out 22,614  
Cash outflow 29,767  
Acquired net assets at the time of acquisition  tEUR 
Accounts and other intangible assets 24,227  
Accrued Income 2,372  
Trade receivables 45  
Cash 3,647  
Deferred Tax Liability - 6,502  
Identified net assets 23,790  
Goodwill 32,239  
Total consideration 56,029

===== SIDA 109 =====

Annual report Page 109  
Notes 
22. Business combinations (continued) 
Acquisition of Playmaker HQ  
On July 3, after the end of Q2, 2023 Better Collective US, Inc. completed the acquisition of Playmaker HQ for up to 51 
mEUR (54 mUSD) with an initial consideration of 14.1 mEUR (15 mUSD) on a cash and debt- free basis. Playmaker HQ is 
a leading sports and entertainment media platform headquartered in South Florida, US. The sports media group special-
izes in providing original entertainment and sports content with exclusive athlete collaborations and creator talent 
mainly targeting the US market.  
tEUR   
Purchase amount 38,864  
Cash and cash equivalents  0 
Earn out 23,968  
Cash outflow 14,896  
The transferred consideration was in cash and a earn out payable in cash. 
Acquired net assets at the time of acquisition  tEUR 
Accounts and other intangible assets 5,352  
Accounts receivable 320  
Trade payables - 94  
Total net assets 5,578  
Goodwill 33,286  
Total consideration 38,864  
 
The acquisition of Playmaker HQ was included in the balance sheet for the condensed consolidated interim report ended 
September 30, 2023 based on a provisional assessment. The opening balance was amended per December 31, 2023 and 
a revised PPA is therefore included in this report. The revised PPA includes an adjustment on goodwill of 5,850 tEUR. 
Goodwill is connected to the future growth expectations given the strong platform and significant synergistic opportu-
nities. In order to reach the full earn-out pay ment, Playmaker HQ will have to generate >75 mUSD in accumulating rev-
enues and >25 mUSD in accumulating operational earnings (EBITDA) during the first three years post acquisition . The 
goodwill is tax deductible.  
Transaction costs related to the acquisition of Playmaker HQ amounts to 347 tEUR in 2023. Transaction costs are ac-
counted for in the income statements under “special items”. The acquisition was completed on July 3, 2023. If the trans-
action had been completed on January 1, 2023 the group’s revenue YTD would have amounted to 330 mEUR and result 
after tax would have amounted to 39 mEUR.  
Other acquisitions 2023 
On August 15, 2023 Better Collective announced the acquisition of four brands SvenskaFans.com, Hockeysverige.se, 
Fotbolldirekt.se and Innebandymagazinet.se by acquiring Digital Sportmedia i Norden AB from Everysport Group to 
further expand its position within the Swedish sports media ecosystem for a total consideration of 3.7 mEUR  on a cash 
and debt-free basis.  
On September 4, 2023 Better Collective announced the acquisition of the platform Torcedores.com, by acquiring 
Goalmedia Technologia E Marketing Digital S.A. The acquisition strengthens Better Collectives position in the South 
American region through the ac quisition of leading national Brazilian sports media platform Torcedores.com. Adding 
the first Brazilian sports media brand to the group, Better Collective will leverage its best- in-class digital expertise in 
one of the world’s fastest growing markets.  
 
A goodwill of 6,614 tEUR emerged from the acquisitions as an effect of the difference between the transferred consid-
eration and the fair value of acquired net assets. The goodwill is not tax deductible. 
Transaction costs related to the acquisition of Digital Sport Media i Norden AB and Torcedores amounts to 484 tEUR in 
2023. Transaction costs are accounted for in the income statements under “special items”. The acquisitions were com-
pleted on August 15, 2023 and September 4, 2023. If the transactions had been completed on January 1, 2023 the group’s 
revenue YTD would have amounted to 328 mEUR and result after tax would have amounted to 39 mEUR. The purchase 
price allocation is provisional due to uncertainties regarding measurement of acquired intangible assets. 
Acquired net assets at the time of acquisition tEUR 
Domains 6,650  
Contingent liabilities - 1,902  
Deferred tax liabilities - 1,308  
Net assets (other) - 1,099  
Total net assets 2,341  
Goodwill 6,614  
Total consideration 8,955

===== SIDA 110 =====

Annual report Page 110  
Notes 
22. Business combinations (continued) 
Acquisition of Tipsbladet.dk 
On September 18, 2023 Better Collective announced the acquisition of Tipsbladet.dk ApS to further expand its position 
in Denmark for a total consideration of 6.5 mEUR on a cash and debt-free basis with closing 2 October 2023.  
tEUR   
Purchase amount 7,432  
Cash and cash equivalents  0 
Earn Out 1,500  
Cash outflow 5,932  
The transferred consideration was in cash and a earn out payable in cash. 
 
A goodwill of 3,196 tEUR  emerged from the acquisition of Tipsbladet as an effect of the difference between the trans-
ferred consideration and the fair value of acquired net assets. Goodwill is connected to the future growth expectations 
given the strong platform and significant synergistic opportunities. The earn outs are based on certain performance 
targets in the 12 months post-closing period. The goodwill is not tax deductible.  
Transaction costs related to the acquisition of Tipsbladet amounts to 42 tEUR in 2023. Transaction costs are accounted 
for in the income statements under “special items”. The acquisition was completed on October 2, 2023. If the transaction 
had been completed on January 1, 2023 the group’s revenue would have amounted to 328 mEUR and result after tax 
would have amounted to 39 mEUR. The purchase price allocation is provisional due to uncertainties regarding measure-
ment of acquired intangible assets. 
 
 
 
Earn-out considerations 
Earn-out considerations are related acquisitions and is at the acquisition date recognised at a fair value.  
The fair value of the earn -out considerations are measured based on weighted probabilities of assessed possible pay-
ments discounted to present value. Management expects that the conditions will be met. 
The difference between fair value and future payments of the earn -out considerations and other financial liabilities will 
be recognised in the profit and loss. 
 
Acquisition after the balance sheet date 
Acquisition of Playmaker Capital 
On November 6, 2023 Better Collective announced the acquisition of Playmaker Capital for a total price consideration 
of 176 mEUR. The consideration comprises 35 % cash and a cap of 65 % shares in Better Collective A/S. The consideration 
is financed partly by own cash and utilization of available facilities of 72 mEUR as well as a share consideration. 
The share consideration payable to Playmaker Capital shareholders, a total of 3,143,009 Better Collective shares, has 
been provided by Better Collective delivering 1,387,580 existing shares held as treasury shares and by issuing 1,755,429 
new shares.  
Playmaker Capital is a leading digital sports media group that owns and operates several strong sports media brands 
across the Americas. The acquisition has been closed on 6 February 2024, and Playmaker Capital will be consolidated 
into Better Collective Group from the closing date.  
As per the date of publication of the annual report  it has not been possible to obtain sufficient financial data to fulfill 
reporting requirements according to IFRS3. Therefore, the opening balance, the acquired net assets at the time of the 
acquisition and goodwill are not included in these financial statements. 
 
Acquired net assets at the time of acquisition tEUR 
Domains 4,192  
Deferred tax liabilities - 917  
Cash - 587  
Net assets (other) 1,548  
Total net assets 4,236  
Goodwill 3,196  
Total consideration 7,432

===== SIDA 111 =====

Annual report Page 111  
23. Related party disclosures 
The Group has registered the following shareholders with 5% or more equity interest:  
• J Søgaard Holding ApS, 19.27 %,Sankt Annæ plads 26-28, 1250 Copenhagen, Denmark  
• Chr. Dam Holding ApS, 19.27 %, Sankt Annæ plads 26-28, 1250 Copenhagen, Denmark  
Christian Kirk Rasmussen and Jesper Søgaard each hold 19.27% of the shares in Better Collective A/S, through respec-
tive holding companies. The remaining shares are held by other shareholders.  
Leading employees  
The Group’s related parties with significant influence include the Group’s Board of Directors, Executive Management 
and Key Employees in the parent company and close family members of these persons. Related parties also include 
companies in which this circle of persons has significant interests. 
Management remuneration and warrant programs are disclosed in note 5 and 6.  
Transactions with related parties have been as follows: 
tEUR 2023 2022 
Capital increase - gross  0  0 
Sale of warrants  0  0 
Warrants settled, net of tax  0  0 
Warrants Board member (included in board remuneration)  0  0

===== SIDA 112 =====

Annual report Page 112  
Notes 
24. Group information –subsidiary information 
 
The consolidated financial statements of the Group as of December 31, 2023  include the following subsidiaries: 
 
 
Name * Ownership  Country  City  Currency  Capital local currency 
Better Collective D.o.o. 100% Serbia Niš tRSD 620  
Better Collective SAS 100% France Paris tEUR 100  
Hebiva Beteiligungen GmbH 100% Austria Vienna tEUR 40  
Better Collective GmbH** 100% Austria Vienna tEUR 19  
Bola Webinformation GmbH 100% Austria Vienna tEUR 35  
Better Collective Greece P.C. 100% Greece Thessaloniki tEUR 10  
Kapa Media Services Ltd. 100% Malta Naxxar EUR 240  
Better Collective Sweden AB 100% Sweden Stockholm tSEK 50  
Digital Sportmedia i Norden AB 100% Sweden Stockholm tSEK 25  
Better Collective Poland SP Z o o 100% Poland Krakow tPLN 5  
Moar Performance Ltd *** 100% United Kingdom London GBP 1  
Better Collective Romania SRL 100% Romania Bucharest tRON 50  
Better Collective USA Inc*** 100% USA New York tUSD 2,239  
Skycon Ltd 100% United Kingdom London tGBP 1  
Atemi Ltd 100% Malta St Julians tGBP 1  
Better Collective UK Services Ltd (Former: Your Media Ltd) 100% United Kingdom Tunbridge Wells GBP 2  
Mindway ApS 90% Denmark Aarhus tDKK 65  
Better Collective Netherlands B.V. 100% Netherlands Amsterdam EUR 1  
Better Collective Portugal, Unipessoal Lda 100% Portugal Lisbon EUR 1  
Better Collective Canada Inc 100% Canada Vancouver tUSD  0 
Austin Holding Co 100% Toronto Canada tUSD  0 
Better Collective Brasil Ltda 100% Brasil Rio de Janeiro tBRL 625  
Goalmedia Tecnologia E Marketing Digital S.A. 100% Brasil São Paulo tBRL 10,122  
Tipsbladet ApS 100% Denmark Copenhagen tDKK 80  
Better Collective Operational Services India Private Limited 100% India Mumbai tINR 100  
* HLTV ApS has been merged with the parent company as the continuing company and has thus been removed from the list. 
** Better Collective GmbH is 100% owned by Hebiva Beteilgungen GmbH. 
***  Subsidiaries are 100% owned by Moar Performance Ltd 
**** Action Network has been merged with Better Collective USA Inc. as the continuing company as of 31.12.2023

===== SIDA 113 =====

Annual report Page 113  
Notes 
24. Group information –subsidiary information (continued) 
 
 
The consolidated financial statements of the Group as of December 31, 2022  include the following subsidiaries: 
Name  Ownership  Country  City  Currency  Local currency 
Better Collective GmbH* 100% Austria Vienna tEUR 36  
Hebiva Beteiligungen GmbH 100% Austria Vienna tEUR 40  
Better Collective SAS 100% France Paris tEUR 100  
Better Collective D.o.o. 100% Serbia Niš tRSD 620  
Bola Webinformation GmbH 100% Austria Vienna tEUR 35  
Better Collective Greece P.C. 100% Greece Thessaloniki tEUR 10  
Kapa Media Services Ltd. 100% Malta Naxxar EUR 1,200  
Better Collective Sweden AB 100% Sweden Stockholm tSEK 50  
Better Colllective UK Ltd 100% United Kingdom Stoke on Trent tGBP 1  
Better Collective Poland SP Z o o 100% Poland Krakow tPLN 5  
MOAR Performance Ltd 100% United Kingdom London tGBP 1  
Better Collective Romania SRL 100% Romania Bucharest tRON 50  
Better Collective USA Inc 100% USA New York tUSD 1  
Better Collective Tennessee LLC** 100% USA Tennessee tUSD 2,239  
Atemi Ltd 100% Malta St Julians tGBP 1  
Hot Media Corp**** 100% British Virgin Islands Tortola tGBP 0  
Force Media Inc**** 100% British Virgin Islands Tortola tGBP 0  
Pedia Publications Ltd**** 100% Guernsey St. Peter Port tGBP 67  
5 Star Traffic Ltd**** 100% British Virgin Islands Tortola tGBP 0  
FTD LABS Ltd**** 100% Guernsey St. Peter Port tGBP 0  
Better Collect UK Services Ltd (Former: Your Media Ltd)**** 100% United Kingdom Tunbridge Wells tGBP 0  
HLTV ApS 100% Denmark Aarhus tDKK 50  
Mindway ApS 100% Denmark Aarhus tDKK 65  
Action Network Inc.*** 100% USA New York tUSD  0 
Better Collective Netherlands B.V. 100% Netherlands Amsterdam tEUR 1  
Better Collective Portugal, Unipessoal Lda 100% Portugal Lisbon tEUR  0 
Better Collective Brasil LTDA 100% Brasil Rio de Janeiro tBRL 10  
* Better Collective GmbH is 100% owned by Hebiva Beteiligungen GmbH. 
**  Better Collective Tennessee LLC was merged in to Better Collective US Inc. On July 
1st, 2022   
***Action Network Inc. are 100% owned by Better Collective USA Inc. 
**** Subsidiaries are 100% owned by Atemi Ltd.

===== SIDA 114 =====

Annual report Page 114  
Notes 
25. Other contingent liabilities 
Other contingent liabilities 
There are no other contingent liabilities in 2023.  
26. Events after the reporting date 
The transaction of Playmaker Capital closed on February 6, 2024, following which Playmaker Capital has been consoli-
dated into the Better Collective group.  
Better Collective raised 10% or 1,081.9 mDKK  in an accelerated book building process to prepare for future M&A. The 
demand in the placing was substantial and with BLS Capital Fondsmæglerselskab A/S as an anchor taking 50% of the 
deal making it possible to place all shares without a discount to the market price.  
Better Collective announced a new major shareholder as BLS Capital Fondsmæglerselskab A/S now has 11.7% of the 
voting rights.  
Also, Better Collective is now included in the Nasdaq Stockholm and Nasdaq Copenhagen Large Cap Index with compa-
nies that have a market cap higher than 1 bnEUR.

===== SIDA 115 =====

Annual report Page 115  
  
Statement of profit and loss 116 
Statement of comprehensive income 116 
Balance sheet 117 
Statement of changes in equity 118 
Cash flow statement 119 
 
 
 
 
    
Annual report Page 115  
Parent Company 
Financial  
Statements

===== SIDA 116 =====

Annual report Page 116  
Statement of profit and loss  
Note tEUR 2023 2022 
2 Revenue 98,513  65,282          
  Other operating income 12,516  14,797          
  Direct costs related to revenue 23,071  14,292  
3, 4 Staff costs  40,796  25,061  
12 Depreciation 1,438  540  
5 Other external expenses 18,632  17,248          
  Operating profit before amortization (EBITA) and special items 27,091  22,939          
10 Amortization 9,908  3,875          
  Operating profit (EBIT) before special items 17,182  19,064          
6 Special items, net 312  - 1,168          
  Operating profit 17,494  17,896  
7 Financial income 70,010  72,388  
8 Financial expenses 45,054  35,057          
  Profit before tax 42,450  55,227  
9 Tax on profit for the period 3,181  8,279          
  Profit for the period 39,269  46,949  
 
 
Statement of comprehensive income  
Note tEUR 2023 2022         
  Profit for the period 39,269  46,949          
  Other comprehensive income     
  
Other comprehensive income that may be  
reclassified to profit or loss in subsequent periods:     
  Fair value adjustment of hedges for the year  - 483   0 
  
Currency translation to presentation  
currency - 910  22  
  
Currency translation of non-current  
intercompany loans 0  0  
9 Income tax  0  0 
  Net other comprehensive income/loss - 1,393  22  
  
Total comprehensive income/(loss) for the period, 
net of tax 37,877  46,970

===== SIDA 117 =====

Annual report Page 117  
Balance sheet  
Note tEUR 2023 2022         
  Assets             
  Non-current assets     
10, 11 Intangible assets     
  Goodwill 17,812   0 
  Domains and websites 167,831  144,374  
  Accounts and other intangible assets 50,418  13,287  
  Total intangible assets 236,061  157,661          
12 Property, plant and equipment     
  Right of use assets 7,469  334  
  Fixtures and fittings, other plant and equipment 2,494  410  
  Total property, plant and equipment 9,962  744          
  Financial assets     
13 Investments in subsidiaries 234,330  190,448  
14 Receivables from subsidiaries 282,016  273,515  
  Deposits 940  174  
  Total financial assets 517,285  464,137          
  Total non-current assets 763,308  622,542          
  Current assets     
16 Trade and other receivables 15,735  17,163  
19 Receivables from subsidiaries 13,153  30,229  
  Tax receivable 1,479  5,913  
  Prepayments 2,453  2,519  
  Other current financial assets 6,804   0 
19 Cash 17,825  8,705  
  Total current assets 57,450  64,529          
  Total assets 820,758  687,071  
 
 
Note tEUR 2023 2022         
  Equity and liabilities     
 15 Equity     
  Share Capital 554  551  
  Share Premium 274,580  272,550  
  Currency Translation Reserve - 336  574  
  Hedging reserves - 483   0 
  Treasury shares - 21,057  - 7,669  
  Retained Earnings 189,953  145,047  
  Total equity 443,211  411,054          
  Non-current Liabilities     
19 Debt to credit institutions 248,657  201,708  
18 Lease liabilities 6,024  16  
9 Deferred tax liabilities 13,832  6,141  
19 Other non-current financial liabilities 25,261  19,543  
  Total non-current liabilities 293,774  227,408          
  Current Liabilities     
  Prepayments received from customers and deferred revenue 312  1,583  
17 Trade and other payables 11,495  5,719  
19 Payables to subsidiaries 11,993  20,822  
 Tax payable 196  30  
19 Other current financial liabilities 58,295  19,045  
  Debt to credit institutions  0 1,055  
18 Lease liabilities 1,483  356  
  Total current liabilities 83,773  48,609  
  Total liabilities 377,547  276,017  
  Total equity and liabilities 820,758  687,071

===== SIDA 118 =====

Annual report Page 118  
Statement of changes in equity  
tEUR 
Share  
capital 
Share  
premium 
Currency 
translation 
reserve 
Hedging 
reserves 
Treasury  
shares 
Retained 
earnings 
Total  
equity                 
As of January 1, 2023 551  272,550  574   0 - 7,669  145,047  411,054  
Result for the period  0  0  0  0  0 39,269  39,269  
                
Fair value adjustment of 
hedges  0  0  0 - 483   0  0 - 483  
Currency translation  
to presentation currency  0  0 - 910   0  0  0 - 910  
Tax on other  
comprehensive income  0  0  0  0  0  0  0 
Total other  
comprehensive income  0  0 - 910  - 483   0  0 - 1,393  
Total comprehensive income 
for the year  0  0 - 910  - 483   0 39,269  37,877  
                
Transactions with owners               
Capital Increase 3  2,030   0  0  0 3,154  5,187  
Acquisition of treasury shares  0  0  0  0 - 13,375   0 - 13,375  
Disposal of treasury shares  0  0  0  0  0  0  0 
Share based payments  0  0  0  0  0 2,495  2,495  
Transaction cost  0  0  0  0 - 13  - 12  - 26  
Total transactions with owners 3  2,030   0  0 - 13,389  5,636  - 5,720  
                
At December 31, 2023 554 274,580  - 336  - 483  - 21,057  189,953  443,211  
During the period no dividend was paid. 
 
 
tEUR 
Share  
capital 
Share  
premium 
Currency 
translation 
reserve 
Hedging 
reserves 
Treasury  
shares 
Retained 
earnings 
Total  
equity                 
As of January 1, 2022 546  267,873  552   0 - 8,074  94,223  355,121  
Result for the period  0  0  0  0  0 46,949  46,949  
                
Fair value adjustment of 
hedges  0  0  0  0  0  0  0 
Currency translation  
to presentation currency  0  0 22   0  0  0 22  
Tax on other  
comprehensive income  0  0  0  0  0  0  0 
Total other  
comprehensive income  0  0 22   0  0  0 22  
Total comprehensive income 
for the year  0  0 22   0  0 46,949  46,970  
                
Transactions with owners               
Capital Increase 5  4,677   0  0  0  0 4,683  
Acquisition of treasury shares  0  0  0  0 - 14,250   0 - 14,250  
Disposal of treasury shares  0  0  0  0 14,656  842  15,498  
Share based payments  0  0  0  0  0 3,061  3,061  
Transaction cost  0  0  0  0  0 - 28  - 28  
Total transactions with owners 5  4,677   0  0 406  3,875  8,963  
                
At December 31, 2022 551  272,550  574   0 - 7,669  145,047  411,054  
During the period no dividend was paid.

===== SIDA 119 =====

Annual report Page 119  
Statement of cash flows parent  
Note tEUR 2023 2022         
  Profit before tax 42,450  55,227  
  Adjustment for finance items - 24,956  - 37,331  
  Adjustment for special items - 312  1,168  
  Operating Profit for the period before special items 17,182  19,064  
  Depreciation and amortization 11,346  4,415  
  Other adjustments of non-cash operating items 1,380  2,139  
  Cash flow from operations before changes in working capital and special items 29,908  25,619  
20 Change in working capital 14,246  2,253  
  Cash flow from operations before special items 44,154  27,871  
  Special items, cash flow - 4,744  - 1,227  
  Cash flow from operations 39,410  26,644  
  Dividend received 51,698  20,088  
  Other Financial income, received  2,471  2,566  
  Financial expenses, paid - 10,712  - 5,296  
  Cash flow from ordinary activities before tax 82,867  44,002  
  Income tax paid  4,398  - 11,011  
  Cash flow from operating activities 87,265  32,992  
        
10 Acquisition of businesses - 54,203  - 5,252  
10 Acquisition of intangible asset - 24,928  - 92,636  
12 Acquisition of property, plant and equipment - 2,527  - 322  
12 Sale of property, plant and equipment  0  0 
  Non-current loans to subsidiaries - 13,000  - 200  
  Acquisition of other financial assets - 14,930   0 
  Change in other non-current assets - 766  - 4  
  Cash flow from investing activities - 110,354  - 98,415  
 
 
Note tEUR 2023 2022 
        
19 Repayment of borrowings - 1,055  - 215,993  
19 Proceeds from borrowings 45,490  296,665  
  Lease liabilities - 1,273  - 336  
  Other non-current liabilities 460   0 
  Capital increase 2,033  618  
  Treasury Shares - 13,375  - 14,250  
  Transaction cost - 26  - 28  
  Cash flow from financing activities 32,254  66,675  
        
  Cash flows for the period 9,165  1,252  
  Cash and cash equivalents at beginning 8,705  7,452  
  Foreign currency translation of cash and cash equivalents - 45  1  
  Cash and cash equivalents period end 17,825  8,705  
        
  Cash and cash equivalents period end     
  Cash 17,825  8,705  
  Cash and cash equivalents period end 17,825  8,705

===== SIDA 120 =====

Annual report Page 120  
1. Accounting policies 121 
2. Revenue specification  121 
3. Staff costs 122 
4. Share-based payments 122 
5. Fees paid to auditors appointed at the annual general meeting 122 
6. Special items 123 
7. Finance income 123 
8. Finance costs 123 
9. Income tax 124 
10. Intangible assets 125 
11. Intangible assets with indefinite life 126 
12. Property, plant and equipment 127 
13. Investments in subsidiaries 128 
14. Non-current financial assets 129 
15. Issued capital and reserves 130 
16. Trade and other receivables 130 
17. Trade and other payables 130 
18. Leasing 130 
19. Financial risk management objectives and policies 131 
20. Change in working capital 135 
21. Other contingent liabilities 135 
22. Related party disclosures 135 
 
 
 
 
 
  
Notes to the parent 
financial statement

===== SIDA 121 =====

Annual report Page 121  
Notes 
1. Accounting policies 
Reference is made to notes to the consolidated financial statements. For the treatment of subsidiaries reference is 
made to note 7. 
 
2. Revenue specification  
In accordance with IFRS 15 disclosure requirements, total revenue is split on Revenue Share, Cost per Acquisition 
(CPA), Subscription Revenue and Other, as follows: 
tEUR 2023 2022       
Revenue category     
Recurring revenue (Revenue share, Subscription, CPM) 78,907  57,264  
CPA, Fixed Fees 19,329  8,018  
Other 276   0 
Total revenue 98,513  65,282  
      
%-split     
Recurring revenue 80  88  
CPA, Fixed Fees 20  12  
Other 0   0 
Total 100  100  
 
 
 
 
tEUR 2023 2022       
Revenue type     
Revenue Share 66,709  48,152  
CPA 737  2,490  
Subscription 1,014  572  
Other 30,051  14,068  
Total revenue 98,513  65,282  
      
%-split   
Revenue Share 68  74  
CPA 1  4  
Subscription 1  1  
Other 30  21  
Total 100  100  
 
The parent company has earned 46.0 mEUR in revenues from one major customer, which represents 47% of the parent 
company’s revenue (2022: 57%). The revenue is related to all operating segments. 
  
Accounting policies 
Reference is made to note 4 of the consolidation financial statement. 
Other operating income: Other operating income in the Parent Company consists of management fees for 
subsidiaries and rent income from subsidiaries and external. Other operating income is recognized at the time 
of delivery of the services.

===== SIDA 122 =====

Annual report Page 122  
Notes 
3. Staff costs 
tEUR 2023 2022       
Wages and salaries  17,620  13,924  
Pensions, defined contribution 1,265  1,116  
Other social security costs  242  163  
Share-based payments  1,380  1,935  
Other staff costs  92  235  
Intercompany personnel costs 20,197  7,688  
Total staff cost 40,796  25,061  
      
Average number of full-time employees  160  134  
*Average number of full-time employees does not include recharged personal cost.  
 
For remuneration of Key employees , Executive Management  and the Board of Directors, reference is made to the 
disclosures in note 5 of the consolidated financial statements.  
 
4. Share-based payments 
Better Collective A/S has issued share options to key employees and members of the Executive Board of the Com-
pany. Refer to note 6 to the consolidated financial statements for a list of current incentive share option schemes and 
a description of the assumptions used for the valuation of the share options granted in 2023. Total costs recognized in 
2023 amounted 1,380 tEUR (2022: 1,935 tEUR) 
The volume-weighted average share price for options exercised in the financial year was 20.7 EUR per share at the 
date of exercise. 
 
 
 
 
Notes 
5. Fees paid to auditors appointed at the annual general meeting 
 
Non-audit services provided by EY amounted 76 tEUR in 2023, relating to advisory services in relation to assurance 
and advisory in relation to ESG, various tax advisory services, due diligence services and other advisory services. Non-
audit services provided by EY did not exceed 70% of the audit fees in accordance with EU audit legislation. 
 
 
 
 
 
 
 
 
 
tEUR 2023 2022       
 Fee related to statutory audit  360  265  
 Fees for tax advisory services   0  0 
 Assurance engagements  72  25  
 Other assistance  76   0 
Total audit fees 508  290

===== SIDA 123 =====

Annual report Page 123  
 
Notes 
6. Special items 
Significant income and expenses, which Better Collective consider not part of ordinary business are presented in the 
Income statement in a separate line item labelled ‘Special items’. The impact of special items is specified as follows: 
tEUR 2023 2022       
Operating profit 17,494  17,896        
Special Items related to:     
Special items related to dual listing - 1,129   0 
Special items related to M&A - 8,484  - 1,227  
Variable payments regarding acquisitions - cost  0 59  
Variable payments regarding acquisitions - income 9,924   0 
Special items, total 312  - 1,168  
      
Operating profit (EBIT) before special items 17,182  19,064  
      
Amortization and impairment 9,908  3,875  
      
Operating profit before amortization  
and special items (EBITA before special items)  27,091  22,939        
Depreciation 1,438  540  
      
Operating profit before depreciation, amortization,  
and special items (EBITDA before special items)  28,529  23,479  
 
 
 
 
 
Notes 
7. Finance income 
tEUR 2023 2022       
Exchange gains 10,000  46,394  
Interest Income 61   0 
Interest income, group entities 5,841  5,905  
Dividend income 51,698  20,088  
Other financial income 2,410   0 
Total finance income 70,010  72,388  
 
 
8. Finance costs 
tEUR 2023 2022       
Exchange losses  20,804  30,131  
Interest expenses 12,041  3,712  
Interest - right of use assets (Leasing) 159  21  
Interest expenses, group entities 374  254  
Fair value adjustment 8,126  0  
Other financial costs 3,550  939  
Total finance costs 45,054  35,057

===== SIDA 124 =====

Annual report Page 124  
Notes 
9. Income tax 
Total tax for the year is specified as follows: 
 
Income tax of profit from the year is specified as follows: 
tEUR 2023 2022       
Deferred tax 2,993  4,154  
Current tax 205  4,181  
Adjustment from prior years - 17  - 56  
Total 3,181  8,279  
 
Tax on the profit for the year can be explained as follows: 
tEUR 2023 2022       
Specification for the period:     
Calculated 22% tax of the result before tax 9,339  12,150  
Tax effect of:     
Non-taxable income - 11,785  - 4,419  
Non-deductible costs 3,634  604  
Unrecognized tax losses carried forward 2,010   0 
Adjustment from prior years - 17  - 56  
Total 3,181  8,279  
Effective tax rate 7.5% 15.0% 
 
 
 
 
tEUR 2023 2022       
Deferred tax liabilities           
Deferred tax liabilities January 1* 10,672  1,996  
Adjustments of deferred tax in profit and loss 2,993  4,154  
Exchange rate adjustment 167  - 9  
Deferred tax liabilities December 31 13,832  6,141        
Deferred tax is recognized in the balance sheet as:      
Deferred tax asset  0  0 
Deferred tax liability 13,832  6,141  
Deferred tax liabilities December 31 13,832  6,141        
Deferred tax is related to:     
Intangible assets 14,536  6,209  
Property, plant and equipment - 2  - 68  
Liabilities  2,056   0 
Tax loss carry forward - 2,758   0 
Deferred tax liabilities December 31 13,832  6,141        
 *Deferred tax liability at January 1 2023 was adjusted by 4,5 tEUR due to the HLTV merger in 2023. 
  
tEUR 2023 2022       
Tax for the period 3,181  8,279  
Tax on other comprehensive income  0  0 
Total 3,181  8,279

===== SIDA 125 =====

Annual report Page 125  
Notes 
10. Intangible assets 
tEUR Goodwill** 
Domains and  
websites*** 
Accounts and other 
 intangible assets* Total           
Cost or valuation         
As of January 1, 2023 17,812  164,966  25,086  207,863  
Additions  0 3,183  52,022  55,205  
Disposals  0  0 - 4,302  - 4,302  
Currency Translation  0 - 318  - 52  - 369  
At December 31, 2023 17,812  167,831  72,754  258,397            
Amortization and impairment         
As of January 1, 2023  0  0 11,798  11,798  
Amortization for the period  0  0 10,558  10,558  
Amortization on disposed assets  0  0 - 650  - 650  
Currency translation  0  0 630  630  
At December 31, 2023  0  0 22,336  22,336            
Net book value at December 31, 2023 17,812  167,831  50,418  236,061  
 
*Accounts and other intangible assets consist of accounts amounted to (3,927 tEUR), Media Partnerships (45,994 tEUR) and software 
and others amounted to 497 tEUR. 
**Goodwill cost at the January 1, 2023 was adjusted with 17,812 tEUR due to HLTV merger in 2023 
*** Domains and websites l cost at the January 1, 2023 was adjusted with 20,592 tEUR due to HLTV merger in 2023 
 
 
 
 
 
tEUR Goodwill 
Domains and  
websites 
Accounts and other 
 intangible assets* Total           
Cost or valuation         
As of January 1, 2022  0 26,189  11,179  37,368  
Additions  0 118,185  13,907  132,092  
Disposals  0  0  0  0 
Currency Translation  0 - 1   0 - 1  
At December 31, 2022  0 144,374  25,086  169,460            
Amortization and impairment         
As of January 1, 2022  0  0 7,922  7,922  
Amortization for the period  0  0 3,875  3,875  
Amortization on disposed assets  0  0  0  0 
Currency translation  0  0 2  2  
At December 31, 2022  0  0 11,798  11,798            
Net book value at December 31,  2022  0 144,374  13,287  157,662  
 
*Accounts and other intangible assets consist of accounts (5,550 tEUR), Media Partnerships (7,174 tEUR),  and software and others (563 
tEUR).

===== SIDA 126 =====

Annual report Page 126  
Notes 
11. Intangible assets with indefinite life 
Intangible assets consist of goodwill and domains and websites. The parent company’s domains and websites arise 
from asset acquisitions. Goodwill arises from the merger of HLTV in 2023.  
Goodwill, domains, and websites are not subject to amortization, but are reviewed annually for impairment, or more 
frequently if there are any indicators of impairment noted during the year.  
Cash-generating units 
A cash-generating unit represents the smallest identifiable group of assets that together have cash inflows that are 
largely independent of the cash inflows from other assets. Previously, management concluded that the Parent Com-
pany comprised a single cash-generating unit. However, following the merger between Better Collective and HLTV in 
2023, management has determined that HLTV constitutes an independent CGU. As a result, the Management has de-
cided to include a separate CGU for HLTV. 
Performance and cash flows from goodwill, domains and websites owned by the individual cash generating units are 
allocated and form the basis for impairment. 
Carrying amount of goodwill and Domains and Websites for the CGUs : 
 
Recoverable amount 
When testing for impairment, the Group estimates a recoverable amount for goodwill and for domain names and web-
sites. The recoverable amount is the higher of the asset or cash-generating unit’s fair value less costs of disposal and its 
value in use. The recoverable amount is normally determined for an individual asset, unless the asset does not generate 
cash inflows that are largely independent of those from other assets or groups of assets. The recoverable number  of 
domains and websites has been determined on the level of the cash-generating units, as explained above.  
Impairment test: 
For all CGUs US, HLTV, Paid Media and the rest of Better Collective, the Group has performed an impairment test on 
goodwill and domain names and websites as of December 31, 2023, on a value-in-use basis. Key estimates in the impair-
ment test are growth in revenue, gross profits, discount rate and growth expectations in the terminal period. These are 
based on current and future development in the four CGUs and on historical data, including expected long-term market 
growths. Data is based on both internal and external data sources. 
Management has based the value in use by estimating the present value of future cash flows from a three-year forecast 
approved by the Board of Directors corresponding to the Group’s long- term forecast for 2024-2026. The forecast indi-
cates an average annual gross profit growth of 23% during the forecast period, predicated on market development 
assumptions and communicated long-term target. Beyond the approved forecast, EBITDA growth, cash conversion and 
tax-rates have been projected with a time horizon of 7 years until 2033. From 2027 onward, the average gross profit 
growth rate is estimated to decline. In 2027, the average growth rate is projected to be 15% and the decline continues, 
reaching 3% by 2033, stabilizing thereafter at a theoretical steady state level in the terminal period. Based on expected 
2033 EBITDA and cash flow, management has applied a terminal value rate of 2%. The cash flows assume a discount 
factor of 12% (pre- tax discount rate 15%) based on the Group’s weighted average cost of capital (WACC) in all years 
2024-2033, with individual tax rates per country (22-25%). 
As at December 31, 2022 and December 31, 2023 the Board of Directors have evaluated goodwill, domains and web -
sites for impairment. The results of the impairment tests for goodwill and domains and websites  showed that the re -
coverable amount exceeded the carrying value and that there was no impairment loss to be recognized. The Board of 
Directors have approved the inputs to the impairment testing and are satisfied that the judgements made are appropri-
ate. 
 
 
2023       
tEUR HLTV Rest of BC Total 
Goodwill 17,812   0 17,812  
Domains and Websites 20,551  147,280  167,831  
        
2022       
tEUR HLTV Rest of BC Total 
Goodwill  0  0  0 
Domains and Websites  0 144,374  144,374

===== SIDA 127 =====

Annual report Page 127  
Notes 
12. Property, plant and equipment 
tEUR Right of use assets 
Fixtures and  
fittings, other plant 
and equipment Total         
Cost or valuation       
At January 1, 2023 1,553  1,292  2,845  
Additions 8,299  2,527  10,826  
Disposals - 1,585   0 - 1,585  
Currency Translation 156  - 3  153  
At December 31, 2023 8,422  3,817  12,239          
Depreciation and impairment       
At January 1, 2023 1,219  882  2,101  
Depreciation for the period 1,040  398  1,438  
Depreciation on disposed assets - 1,387   0 - 1,387  
Currency translation 82  43  125  
At December 31, 2023 954  1,323  2,277          
Net book value at December 31, 2023 7,469  2,494  9,962  
 
 
 
 
 
 
 
  
 
 
tEUR Right of use assets 
Fixtures and  
fittings, other plant 
and equipment Total         
Cost or valuation       
At January 1, 2022 1,502  970  2,472  
Additions 50  322  373  
Disposals  0  0  0 
Currency Translation  0 0  0  
At December 31, 2022 1,553  1,292  2,845          
Depreciation and impairment       
At January 1, 2022 901  660  1,561  
Depreciation for the period 318  222  540  
Depreciation on disposed assets  0  0  0 
Currency translation  0  0  0 
At December 31, 2022 1,219  882  2,101          
Net book value at December 31, 2022 334  410  744

===== SIDA 128 =====

Annual report Page 128  
Notes 
13. Investments in subsidiaries 
 
 
Name* Domicile 
Interest 
% 
Equity 
tEUR 
Profit/loss 
tEUR 
Equity 
tEUR 
Profit/loss 
tEUR 
Subsidiaries             
Better Collective D.o.o. Serbia 100% 1,637  615  1,017  92  
Better Collective SAS France 100% 13,007  15,381  14,116  12,868  
Hebiva Beteiligungen GmbH Austria  100% 1,140  1,058  1,530  1,458  
Better Collective GmbH** Austria  100% 1,108  1,066  35  1,466  
Bola Webinformation GmbH Austria 100% 6,226  6,182  6,742  6,707  
Better Collective Greece P.C. Greece 100% 2,289  923  1,344  292  
Kapa Media Services Ltd. Malta 100% 70  63  387  57  
Better Collective Sweden AB Sweden 100% 3,102  2,079  3,198  2,069  
Digital Sportmedia i Norden AB Sweden 100% 181  113      
Better Collective Poland SP Z o o Poland 100% 708  231  413  158  
Moar Performance Ltd United Kingdom 100% 7,082  8,218  2,261  2,151  
Better Collective Romania SRL Romania 100% 104  26  78  - 11  
Better Collective USA Inc*** USA 100% 8,843  6,408  - 18,642  - 5,888  
Skycon Ltd United Kingdom 100% 772  7,092   0  0 
Atemi Ltd Malta 100% 932  279  73  2,513  
Better Collective UK Services Ltd (Former: Your Media Ltd)**** United Kingdom 100% 879  462  196  354  
Mindway ApS Denmark 90% - 1,375  - 357  - 1,021  - 90  
Better Collective Netherlands B.V. Netherlands 100% - 42  44  - 97  - 136  
Better Collective Portugal, Unipessoal Lda Portugal 100% 141  105  36  36  
Better Collective Canada Inc Canada 100% 115  48  57  53  
Austin Holding Co Canada 100% - 23   0 - 23  - 23  
Better Collective Brasil Ltda Brazil 100% 503  399  - 4  - 4  
Goalmedia Tecnologia E Marketing Digital S.A. Brazil 100% - 855  - 381   0  0 
Tipsbladet ApS Denmark 100% 933  - 138   0  0 
Better Collective Operational Services India Private Limited India 100% - 1,317  - 1,353   0  0 
* HLTV ApS has been merged with the parent company as the continuing company and has thus been removed from the list. 
** Better Collective GmbH is 100% owned by Hebiva Beteilgungen GmbH. 
***  Subsidiaries are 100% owned by Moar Performance Ltd 
**** Action Network has been merged with Better Collective USA Inc. as the continuing company as of 31.12.2023

===== SIDA 129 =====

Annual report Page 129  
Notes 
13. Investments in subsidiaries (continued) 
tEUR 2023 2022       
Subsidiaries           
Cost at January 1** 156,715  189,318  
Additions* 78,034  1,130  
Exchange rate to reporting currency - 419  0  
Cost at December 31 234,330  190,448  
      
Value adjustment at January 1  0  0 
Impairment  0  0 
Reversal of impairment  0  0 
Value adjustment at December 31  0  0 
Carrying amount at December 31 234,330  190,448  
 
Reference is made to note 22 of the consolidated financial statements for acquisition of businesses. 
Investments in subsidiaries have been assessed for impairment in 2023 and 2022 and did not lead to any impairment in 
neither 2023 nor 2022. Reference is made to note 13 of the consolidated financial statement. 
 
14. Non-current financial assets 
tEUR 
Receivables from Subsidiar-
ies 
Other non-current  
financial assets Total         
Cost at January 1, 2023 273,515   0 273,515  
Additions 18,024   0 18,024  
Disposals  0  0  0 
Exchange rate adjustment - 9,523   0 - 9,523  
Cost at December 31, 2023 282,016   0 282,016  
        
Value adjustment at 1 January, 2023  0  0  0 
Impairment  0  0  0 
Value adjustment at 31 December, 2023  0  0  0 
Carrying amount at 31 December, 2023 282,016   0 282,016  
        
Cost at January 1, 2022 245,349   0 245,349  
Additions 200   0 200  
Disposals  0  0  0 
Exchange rate adjustment 27,966   0 27,966  
Cost at December 31, 2022 273,515   0 273,515  
        
Value adjustment at 1 January, 2022  0  0  0 
Impairment  0  0  0 
Value adjustment at 31 December, 2022  0  0  0 
Carrying amount at 31 December, 2022 273,515   0 273,515  
 
  
Accounting policies 
Investments in subsidiaries 
Investments in subsidiaries and other investments are measured at cost. If the cost exceeds the recoverable 
amount, the carrying amount is reduced to such lower value.

===== SIDA 130 =====

Annual report Page 130  
Notes 
15. Issued capital and reserves 
Reference is made to the disclosures in note 16 of the consolidated financial statements. 
 
16. Trade and other receivables 
tEUR 2023 2022       
Trade receivables 12,571  10,266  
Accrued revenue 2,267  6,827  
Other receivables 898  71  
Total receivables 15,735  17,163  
 
17. Trade and other payables 
tEUR 2023 2022       
Trade Payables 3,966  593  
Other payables 7,529  5,125  
Total payables 11,495  5,719  
 
 
 
 
 
18. Leasing 
Right-of-use assets         
tEUR Buildings Cars Total         
Balance at January 1, 2023 301  33  334  
Additions 8,299   0 8,299  
Disposals - 1,534  - 50  - 1,585  
Modifications  34   0 34  
Exchange rate adjustment 39   0 39  
Depreciation - 1,037  - 3  - 1,040  
Depreciation on disposed assets 1,367  20  1,387  
Balance at December 31, 2023 7,469  0  7,469  
        
Balance at January 1, 2022 601   0 601  
Additions  0 50  50  
Disposals  0  0  0 
Modifications   0  0  0 
Exchange rate adjustment  0  0  0 
Depreciation - 300  - 17  - 317  
Depreciation on disposed assets  0  0  0 
Balance at December 31, 2022 301  33  334  
 
Lease liabilities 
tEUR 2023 2022       
Maturity analysis - contractual undiscounted cash flows     
Less than one year  1,758  363  
One to five years 6,428  16  
More than five years  0  0 
 Total undiscounted cash flows 8,186  379  
 Total lease liabilities 7,507  372  
Current 1,483  356  
Non-current 6,024  16  
 
The total cash outflow for leases in 2023 was 1.276 tEUR (2022: 336 tEUR).

===== SIDA 131 =====

Annual report Page 131  
Notes 
18. Leasing (continued) 
Amounts recognized in the consolidated income statement 
tEUR 2023 2022       
Interest on lease liabilities 159  21  
Expenses relating to short- term lease   0  0 
Expenses relating to lease of low value assets  43  0 
 
19. Financial risk management objectives and policies 
The parent company’s activities expose it to a variety of financial risks: market risk (including foreign currency ex-
change risk and interest rate risk), credit risk, and liquidity risk. The parent company has established principles for 
overall risk management, which seek to minimize potential adverse effects on the parent company’s performance.  
Market Risk  
Market risk is the risk that the fair value of future cash flows of a financial instrument will fluctuate because of changes 
in market prices. For the parent company, market risk comprises foreign currency risk and interest rate risk.  
Foreign currency risk  
Foreign currency risk is the risk that the fair value of future cash flows of an exposure will fluctuate because of changes 
in foreign exchange rates. The parent company´s exposure to the risk of changes in foreign exchange rates relates 
primarily to the parent company’s international operating activities. The parent company’s revenues are mainly de-
nominated in DKK and EUR, with limited revenues in GBP, USD, and PLN. The majority of the parent company’s ex-
penses are employee costs, which are denominated in the Group entities’ functional currency, DKK together with ex-
penses. Expenses have a pattern there is in line with the revenue. The expenses are mainly in DKK, EUR and limited 
GBP, USD, and PLN. The DKK rate is fixed to the EUR. Since revenues in other foreign currencies than DKK and EUR 
(GBP, USD, and PLN) are limited and expenses in GBP, USD, and PLN reduces the exposure, the parent company is not 
overly exposed to foreign currency risk for the ongoing operations.  
The parent company has provided long-term intercompany loans in USD to Better Collective US, Inc. to fund the acqui-
sitions in the US. The unrealized exchange rate gains/losses are recorded in the profit and loss in the parent company. 
A strengthening of the USD vs. EUR of 10% will have a positive impact on the parent company of 28 mEUR, whereas a 
weakening of the USD vs. EUR of 10% will have a negative impact of 28 mEUR on the parent company. 
Beyond the impact due to loans mentioned above, the historic exposure to currency fluctuations has not had a mate-
rial impact on the parent company’s financial condition or results of operations. Accordingly, Management deems that 
a further sensitivity analysis showing how profit or pre-tax equity would have been impacted by changes in these for-
eign exchange rates is not necessary. 
Interest rate risk  
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of 
changes in market interest rates. The parent company’s exposure to interest rate risk arises mainly from club financing  
signed in October 2022 and in august 2023 extended by 3 years to October 2026. Interest rate risk arising from depos-
its held are short-term and non-material. With ~246.8 mEUR drawn on the facility as of December 2023, an increase in 
the interest of 1 %-point will drive additional 2 mEUR in finance costs. However, management expects to re-pay the 
credit facility in the short to medium term, as the parent company is generating positive cash flows, and therefore ex-
posure to interest rate risk is considered minimal.  
The parent company regularly monitors its interest rate risk and considers it to be insignificant, therefore an interest 
rate sensitivity analysis is not deemed necessary. 
Credit risk  
As per January 1, 2018 the parent company implemented IFRS 9 using the simplified expected credit loss model. The 
model implies that the expected loss over the lifetime of the asset is recognized in the profit and loss immediately and 
is monitored on an ongoing basis until realization. The parent company has very limited overdue trade receivables and 
historically there has been minimal losses on trade receivables and the subsidiaries have a high liquidity ratio. The in-
puts to the expected credit loss model reflects this.  
As per December 31, 2023 the parent company’s impairment for expected loss is included in the trade receivables (ref 
note 15).

===== SIDA 132 =====