FULLTEXT DEL 1 AV 1

Kvartalsrapport Q2 2024

Dokumentindex

===== SIDA 1 =====



===== SIDA 2 =====

INTERIM REPORT 
APRIL – JUNE 2024 
 
Humble Group AB Interim Report April - June 2024    
Stockholm, July 24, 2024 
INCREASED GROSS PROFIT AND STRENGHTENED MARGIN
Financial information 
Second quarter  
• Net sales amounted to MSEK 1,861 (1,710), an increase 
with 9% compared to the corresponding period last year. 
The organic growth for the period was 9%. 
• EBITA amounted to MSEK 139 (129). 
• EBIT amounted to MSEK 90 (83). 
• Adjusted EBITA amounted to MSEK 141 (120), an increase 
with 18% compared to the corresponding period last year. 
• Cash flow from operating activities amounted to MSEK -
49 (445). 
• Profit and loss after tax amounted to MSEK 32 (0). 
• Earnings per share before and after dilution amounted to 
SEK 0.07 (0.00). 
Six months 
• Net sales amounted to MSEK 3,699 (3,303), an increase 
with 12% compared to the corresponding period last year. 
The organic growth for the period was 10%. 
• EBITA amounted to MSEK 272 (259). 
• EBIT amounted to MSEK 176 (168). 
• Adjusted EBITA amounted to MSEK 268 (223), an increase 
with 20% compared to the corresponding period last year. 
• Cash flow from operating activities amounted to MSEK 11 
(627). 
• Profit and loss after tax amounted to MSEK 55 (-4). 
• Earnings per share before and after dilution amounted to 
SEK 0.12 (-0.01). 
Significant events 
During the second quarter 
• Humble Group completed the second and last part of 
the sale of properties, which is structured as a sale and 
leaseback transaction. See Note 5 for more information. 
• Humble Group held the annual general meeting on May 
22, 2024. The election committee proposed re-election 
of the existing board members as well as election of 
Noel Abdayem as a new board member, who is also an 
existing member of the senior executive team.
 
• Humble Group has expanded its existing credit facility 
agreement with a total of MSEK 300, whereas MSEK 150 
is a short-term loan and MSEK 150 is an extension of the 
existing revolving credit facility.  
After the quarter 
• Humble Group invites to Capital Markets Day on 
September 19th, 2024. 
Financial overview 
 
Last Twelve 
M onths Full year
MSEK 2024 2023 2024 2023 J ul 2023 - 
J un 2024 2023
Net sales 1 ,861 1,710 3,699 3,303 7,446 7,050
Gross profit 586 501 1,15 2 986 2,295 2,1 29
Gross margin 3 1% 29% 3 1% 30% 3 1% 30%
EBITDA 16 6 15 8 323 3 13 669 659
Adjusted EBITDA 16 8 14 9 3 19 277 659 6 17
EBITA 13 9 12 9 272 259 561 547
Adjusted EBITA 14 1 12 0 268 223 551 505
EBIT 90 83 176 16 8 326 3 18
Adjusted EBIT 91 74 172 13 2 3 16 276
Cash flow from operating activities -49 445 11 627 472 1 ,088
Earnings per share before dilution (SEK) 0.07 0.00 0 .12 -0.01 - 0 .14 -0.28
See page 26 for definition and calculation of key ratios
Six monthsSecond quarter

===== SIDA 3 =====

| COMMENTS FROM THE CEO 
 
Humble Group AB Interim Report April - June 2024  3 
INCREASED GROSS PROFIT 
AND STRENGHTENED 
MARGIN 
The second quarter implied a continued increase in sales with an organic 
growth that amounted to 9%, despite a somewhat weaker consumer 
market and negligible impact from pricing and ingredient sales. It is 
particularly gratifying to see how the work to strengthen the gross 
margin is yielding results. The gross margin amounted to 31.5% (29.3%) 
and the gross profit increased by 17%. Combined with good cost control, 
the adjusted EBITA margin strengthened to 7.6% (7.0%) and the adjusted 
EBITA result amounted to SEK 141 million (120), which corresponds to an 
increase of 18%. Considering that we completed the sale of the property 
assets, which reduced the adjusted EBITA result by SEK 4 million 
compared to the same period last year, the relative improvement for the 
period was 22%. During the period, we have continued to invest 
strategically in our operations with new machines and product series to 
meet the demand and order intake that we have for the autumn and 
2025. The strategic investments are also reflected in the working capital 
tie-up of SEK 199 million in inventory, where SEK 175 million is 
concentrated in seven companies, that we assess will have an extra high 
growth going forward. We have had strong momentum during the last 
weeks of June and the beginning of July with many ongoing initiatives in 
a scale-up phase, which contributes to an exciting autumn ahead. 
Operations 
We are leaving an intense second quarter behind us characterized 
by operational consolidation, optimization of process flows and 
increasing to additional shifts in our factories. The work continues 
but has been affected by some delivery delays of machines and 
equipment. The delays have meant that some of the capacity 
increases and the start-up of new production lines have only had a 
marginal impact during the period. The objective is for the majority of 
the strategic initiatives for capacity development to be implemented 
during the third quarter and in full production before the year end. 
This creates good conditions for continuous growth organically in 
2025 and secures that we are able meet the delivery pace of 
products that our brands and B2B customers demand. Some 
highlights for the period are the expanded capacity for sugar-free 
sweets at Grahns, production and launch of True Dates, which has 
already sold for SEK 10 million in just a few weeks, as well as our 
own softbar, which is manufactured at Bars Production and sold 
under the Pro Brands brand. We have received several significant 
listings of the new products for the autumn trade window in the 
convenience and grocery, which provides us with favourable 
conditions to capitalize on the development projects that we have 
already invested in during the past two years. 
Several of our most prominent brands have also continued to grow 
internationally. We started to work on a US expansion a year ago 
and now the first products are in transit, where the launch is planned 
to be initiated after the summer. The US market is huge and has a 
high consumer acceptance for this type of better-for-you products. 
The response from trade show participation and the retail chains that 
we have established a dialogue with, have been overwhelmingly 
positive. At the same time, it is an opportunity that we approach with 
caution, given the size of the market and the complexity that both 
launching and managing the supply chain entails. Ordinary Swedish 
confectionery have recently received a remarkable boost and 
recognition among younger consumers on social media 
internationally. During the quarter, we have therefore acquired the 
domain swedishcandy.com with the aim of launching a new venture 
with Swedish candy in both the US and Europe. 
Our B2B exposure with contract manufacturing and private label 
continues to gain market share and we receive more and more 
inquiries from companies and food retailers who see Humble as a 
partner to deliver quality products at an attractive price. The proven 
B2B business model of our group companies, such as Solent with its 
rapid market expansion, is a counterweight to our premium brands 
and we see interesting opportunities to expand with the model in the 
Scandinavian and Central European markets. 
Results 
Net sales continued to develop well with a volume-driven organic 
growth of 9%. The price development was for the first time in many 
quarters negligible. The early Easter had a positive impact on the 
second quarter with 3% and the organic growth for the first half of 
the year amounted to 10%. Sweden had a slightly weaker 
development as an effect of product changes and pricing in 
manufacturing and raw materials. Consumers showed some 
weakness during the period but recovered strongly in the second 
half of June. The investments in our international expansion are 
paying off and sales abroad increased by 17% for the quarter and 
15% during the first half of the year. 
The gross margin has been a major focus to recover since 
macroeconomic conditions deteriorated in 2022 and 2023. It is 
gratifying to see how we have achieved a consistent improvement 
for the third quarter in a row. Freight prices from Asia have seen a 
sharp increase during the first half of the year, but with favourable 
contracts and efficient execution, we have managed to keep them at 
attractive levels relative to the market. For the international shipping, 
we have started a major consolidation project where we see an 
upside in gathering additional group-volume under a joint agreement 
and benefiting from economies of scale such as better pricing and 
increased volume availability. 
As a result of strategic investments in new product lines and market 
launches, as well as an approaching high season for several of our 
companies, we had a weak development in cash flow after change in 
working capital. We are vigilant regarding the working capital tie-up 
and aim for it to normalize over time in line with historically lower 
levels relative to net sales. 
During the period and the first half of the year, we have significantly 
increased the marketing efforts of our products and brands, which 
are activities that will benefit us in a few years' time. We have also 
invested in future growth for our factories which initially drive costs 
before the capacity improvements are in full utilization. Despite this, 
we have managed to increase the profitability margin measured as 
adjusted EBITA by 9% sequentially and 8% compared to the 
previous year. The improvement is primarily driven by the increased 
gross profit and good cost control. With continued growth, there is 
more margin to be gained from the economies of scale that our 
platform offers. A large part of the earn outs has now been paid, 
which contributes to improving the net interest cost going forward. 
We appreciate the support with extended credit facilities from our 
banks, who wants to be involved and contribute to Humble's 
development. 
 
Outlook 
The preparations for the list change from First North to Nasdaq 
Stockholm's main market have proceeded according to plan and if 
nothing unforeseeable occurs, the ambition is that our application for 
the list change will be approved and thus carried out during the third 
quarter of 2024. In addition, we invite you to Humble's capital market 
day on Thursday the 19th of September 2024 in central Stockholm, 
where the participants will have the opportunity to meet members of 
the group management and get to know our four business segments 
better. 
The second half of the year has started out well and we are now 
entering the most intensive period with full focus to ensure success 
during the important months of August-November. Additionally, we 
have a target to further strengthen the balance sheet organically and 
expect a cash flow release from working capital during the fourth 
quarter. With a strong order intake and confidence in high demand, 
we have invested in a well-filled inventory and intend to be able to 
deliver more products to the market than ever before. 
Simon Petrén  
CEO Humble Group 
Stockholm, July 24, 2024
Humble Group is a leading FMCG Group  
 comprising 47+ entrepreneurial driven entities, with 
focus on health and well-being in a sustainable way

===== SIDA 4 =====

| CONSOLIDATED DEVELOPMENT 
 
Humble Group AB Interim Report April - June 2024  4 
HUMBLE GROUP’S FINANCIAL DEVELOPMENT
SECOND QUARTER 
REVENUES 
Net sales 
Net sales for the quarter amounted to MSEK 1,861 (1,710), an 
increase of 9% compared to the corresponding period last year. 
The change is attributable to organic growth for the wholly owned 
subsidiaries in both periods of 9% and currency impact was 0%.  
 
EXPENSES 
Other external expenses 
Other external expenses for the quarter amounted to MSEK  
-225 (-190), which corresponded to 12% (11) of net sales. 
Acquisition related costs for the period amounted to MSEK -5 (0). 
 
Personnel expenses 
Personnel expenses for the quarter amounted to MSEK -211  
(-199), which corresponded to 11% (12) of net sales. Personnel 
expenses were negatively impacted by consideration linked to 
employment (stay-on-bonus and lock-in penalties) of MSEK  
-6 (-12). For more details, please refer to Note 6 Items affecting 
comparability. 
 
Depreciation and amortization 
Total depreciation and amortization for the quarter amounted to 
MSEK -77 (-76), which corresponded to a change of 1% compared 
with the corresponding period last year. Depreciation of right-of-
use assets amounted to MSEK -20  
(-17) for the quarter. Amortization of assets related to 
acquisitions, of which a vast majority related to customer 
relations, amounted to MSEK -39 (-37).  
 
Financial expenses  
Financial expenses for the period amounted to MSEK -61  
(-89). Interest expense related to unwinding of discounting effect 
of contingent considerations and other liabilities presented at fair 
value amounted to MSEK -7 (-23). Such interest expense has no 
cash effect in the quarterly result.  
For more details, please refer to Note 7 Financial expenses. 
 
RESULTS 
Gross margin 
The gross margin for the second quarter increased to 31.5% 
(29.3), a relative increase by 7.5%. The gross margin was positively 
impacted by group-wide freight contracts to lower cost than 
market price.  
 
EBITA 
EBITA for the quarter amounted to MSEK 139 (129), a change of 
MSEK 10 compared with the corresponding period last year. 
Adjusted EBITA amounted to MSEK 141 (120), which 
corresponded to a change of MSEK 21 and +18% for the period. 
For more details, please refer to Note 6 Items affecting 
comparability. 
 
EBIT 
EBIT for the quarter amounted to MSEK 90 (83), which 
corresponded to a change of MSEK 7 compared with the 
corresponding period last year. Adjusted EBIT amounted to MSEK 
91 (74), which corresponded to a change of MSEK 17 and +23% for 
the period.  
 
CASH FLOW 
Cash flow from operating activities 
Cash flow from operating activities amounted to MSEK -49 
(445). Cash flow from operations was negatively impacted by net 
working capital increase, mainly in inventory of MSEK -129 (-24). 
The Group continue the work with several strategic initiatives to 
optimize the net working capital usage going forward. During Q2 
2023, tax deferments of total MSEK 260 was recognised as short 
term liabilities and had a positive impact on the cash flow for the 
period. The Groups intention is to apply for an instalment plan of 
36 months for the tax deferral during the third quarter. 
 
Cash flow from financing activities
 
Cash flow from financing activities amounted to MSEK 128 
(110). During the quarter, the Group expanded its existing credit 
facility agreement with a total of MSEK 300, whereas MSEK 150 is 
a short-term loan and MSEK 150 is an extension of the existing 
revolving credit facility. The Group amortized MSEK 82 of the long-
term loan during the second quarter and the cash flow impact 
from paid contingent consideration amounted to MSEK 295. 
OTHER 
Capitalized work on own account 
As the Group has develop from being a technology focused 
business to a broader FMCG group, as well as the industry 
transition into a faster product life cycle turnover, the Group has 
updated its assessment and judgement for the criteria regarding 
the application of accounting principles in regard to capitalized 
work on own account.

===== SIDA 5 =====

| CONSOLIDATED DEVELOPMENT 
 
Humble Group AB Interim Report April - June 2024  5 
SIX MONTHS 
REVENUES 
Net sales 
Net sales for the first six months amounted to MSEK 3,699 (3,303), 
an increase of 12% compared to the corresponding period last 
year. The change is attributable to completed business 
acquisitions of 2%, organic growth for the wholly owned 
subsidiaries in both periods of 10% and currency impact was 1%.  
 
EXPENSES 
Other external expenses 
Other external expenses for the first six months amounted to 
MSEK -466 (-398), which corresponded to 13% (12) of net sales. 
Acquisition related costs for the period amounted to MSEK -6 (-5).  
 
Personnel expenses 
Personnel expenses for the first six months amounted to MSEK -
409 (-382), which corresponded to 11% (12) of net sales. 
Personnel expenses were negatively impacted by consideration 
linked to employment (stay-on-bonus and lock-in penalties) of 
MSEK -14 (-24). Remaining increase is mainly explained by 
additional employees in the Group through the acquired 
subsidiaries. For more details, please refer to Note 6 Items 
affecting comparability. 
 
Depreciation and amortization 
Total depreciation and amortization for the first six months 
amounted to MSEK -148 (-146), which corresponded to a change 
of 1% compared with the corresponding period last year. 
Depreciation of right-of-use assets amounted to MSEK  
-37 (-31) for the period. Amortization of assets related to 
acquisitions, of which a vast majority related to customer 
relations, amounted to MSEK -75 (-72).  
 
Financial expenses  
Financial expenses for the first six months amounted to MSEK -
123 (-173). Interest expense related to unwinding of discounting 
effect of contingent considerations and other liabilities presented 
at fair value amounted to MSEK -26 (-36). Such interest expense 
has no cash effect in the result for the period For more details, 
please refer to Note 7 Financial expenses. 
 
RESULTS 
Gross margin 
The gross margin for the first six months amount to 31.1% (29.9). 
a relative increase by 4.3%. The gross margin was positively 
impacted by group-wide freight contracts to lower cost than 
market price.  
 
EBITA 
EBITA for the first six months amounted to MSEK 272 (259), which 
corresponded to a change of MSEK 13 compared with the 
corresponding period last year. Adjusted EBITA amounted to 
MSEK 268 (223), which corresponded to a change of MSEK 45 and 
+20% for the period. For more details, please refer to Note 6 Items 
affecting comparability. 
 
EBIT 
EBIT for the first six months amounted to MSEK 176 (168), which 
corresponded to a change of MSEK 8 compared with the 
corresponding period last year. Adjusted EBIT amounted to MSEK 
172 (132), which corresponded to a change of MSEK 40 and +30% 
for the period.  
 
CASH FLOW 
Cash flow from operating activities 
Cash flow from operating activities amounted to MSEK 11 
(627). Cash flow from operations was negatively impacted by net 
working capital increase, mainly in inventory, of MSEK -199 (-35). 
The Group continue the work with several strategic initiatives to 
optimize the net working capital usage going forward. During Q2 
2023, tax deferments of total MSEK 260 was recognised as short 
term liabilities and had a positive impact on the cash flow for the 
period. The Groups intention is to apply for an instalment plan of 
36 months for the tax deferral during the third quarter. 
 
Cash flow from financing activities 
Cash flow from financing activities amounted to MSEK 29 
(80). During the second quarter 2024, the Group expanded its 
existing credit facility agreement with a total of MSEK 300, 
whereas MSEK 150 is a short-term loan and MSEK 150 is an 
extension of the existing revolving credit facility. The Group 
amortized MSEK 178 of the long-term loan during the first six 
months and the cash flow impact from paid contingent 
consideration amounted to MSEK 295. 
OTHER 
Capitalized work on own account 
As the Group has develop from being a technology focused 
business to a broader FMCG group, as well as the industry 
transition into a faster product life cycle turnover, the Group has 
updated its assessment and judgement for the criteria regarding 
the application of accounting principles in regard to capitalized 
work on own account.

===== SIDA 6 =====

| SEGMENT INFORMATION 
 
Humble Group AB Interim Report April - June 2024  6 
 
SEGMENT REPORT - FUTURE SNACKING 
SEGMENT OVERVIEW 
This quarter, Future Snacking has experienced substantial 
progress and strategic advancements. We have initiated 
additional shifts in specific production units, optimized production 
schedules and workflows, and enhanced coordination among our 
Arena Confectionary subsidiaries. These efforts, along with 
targeted machine investments, are designed to meet the rising 
demand efficiently. 
 
We have introduced new product innovations such as ProBrands 
and True Dates, which have secured listings in both service and 
grocery trade channels. These products are now produced in-
house, aligning with our mission to own the value chain and 
setting a precedent for future production. Margins have shown 
significant improvement across all levels, highlighting the 
effectiveness of our initiatives. 
 
Furthermore, Pändy has achieved its first orders in the US, while 
our European sales and marketing efforts are yielding positive 
results. These developments are consistent with our strategy to 
internationalize key brands. To sustain and drive growth, further 
investments in capacity expansion remain essential. Overall, this 
quarter reflects our dedication to innovation, operational 
excellence, and strategic global growth. 
 
SEGMENT UPDATE 
The most significant events and initiatives for the segment during 
the quarter comprise, among others:  
 Capacity in production facilities at Grahns and Franssons 
has been increased from mid-June through extended 
shifts and certain mechanical investments. 
 Further efficiency initiatives are being made across 
production units with coordinated purchasing and 
streamlined workflows to optimize production.  
 True Gum completed set up of production for True 
Dates, which have been successfully launched in 
Denmark, Sweden and Norway so far.  
 FCB introduced the ProBrands Soft Bar, which is 
developed and produced by Bars Production I Gråbo. 
 Pändy has entered the US market with the first order 
secured.
 
SALES AND PROFITABILITY 
Net sales increased by 7% and amounted to MSEK 250 (234) for 
the second quarter. Adjusted EBITDA for the quarter amounted to 
MSEK 28 (23), with an Adjusted EBITDA margin of 11% (10). 
Production units in the segment are currently focusing on capacity 
expansion to enable capacity to meet customer demand and 
strengthen machinery efficiency. Companies included in the 
segment can be found in Note 31 in the Annual report 2023 and 
2022 and in Note 9 Business combination in this interim report.
 
 
FUTURE SNACKING
Amount in MSEK 2024 2023 2024 2023
Net sales 250 234 486 472
Raw material and consumables - 13 6 - 13 1 -268 -267
Gross profit 114 10 3 2 18 205
Gross margin 46% 44% 45% 43%
EBITDA 35 1 79 24
Items affecting comparability -7 22 -21 26
Adjusted EBITDA 28 23 58 50
Adjusted EBITDA in relation to net sales 11% 10 % 12 % 11%
EBITA 27 -6 62 7
Adjusted EBITA 20 15 41 33
Adjusted EBITA in relation to net sales 8% 7% 8% 7%
EBIT 15 - 14 40 -8
Adjusted EBIT 8 7 20 18
Adjusted EBIT in relation to net sales 3% 3% 4% 4%
Second quarter Six months

===== SIDA 7 =====

| SEGMENT INFORMATION 
 
Humble Group AB Interim Report April - June 2024  7 
 
SEGMENT REPORT - SUSTAINABLE CARE 
SEGMENT OVERVIEW 
This quarter, the Sustainable Care segment has demonstrated 
remarkable growth and robust profitability across the board. 
Solent remains our largest subsidiary, showcasing impressive 
performance in both growth and profitability. Similarly, smaller 
entities such as Amber House have exceeded budget expectations, 
with licensing deals proving to be a significant driver of success. 
 
Restructuring efforts within The Humble Co. and Naty are 
beginning to yield positive outcomes. Naty has successfully 
returned to profitability, while The Humble Co. is regaining its 
momentum, showing improved profitability back to normalised 
levels. These structural adjustments are setting the stage for long-
term stability and growth. 
 
Additionally, the integration of Go Superfoods into the Solent 
platform has been completed. We are optimistic that this 
integration will enable Go Superfoods to refine its business model 
and expand its reach, with Solent acting as a catalyst for enhanced 
sales and market penetration. 
 
Overall, this quarter reflects a strong performance across the 
segment, with strategic initiatives driving substantial growth and 
setting the foundation for continued success. 
SEGMENT UPDATE 
The most significant events and initiatives for the segment during 
the quarter comprise, among others: 
 
 Naty has successfully been able to turn around its 
negative growth development to positive and stable 
growth along with reported profitability.  
 The re-organisation in The Humble Co. as per 
communicated last year has been completed, bringing 
the company back to solid profitability. 
 Solent is continuing to perform strongly with stable top-
line growth and sound margins. 
 The integration of Go Superfoods to Solent has been 
completed. 
SALES AND PROFITABILITY 
Net sales increased with 13% and amounted to MSEK 555 (493) 
for the quarter. Adjusted EBITDA for the quarter amounted to 
MSEK 84 (56), with an Adjusted EBITDA margin of 15% (11). 
Solent, along with other subsidiaries such as Amber House have 
driven both growth and increased profitability through successful 
licensing deals and product launches in the UK market. Companies 
included in the segment can be found in Note 31 in the Annual 
report 2023 and 2022 and in Note 9 Business combination in this 
interim report. 
 
 
 
SUSTAINABLE CARE
Amount in MSEK 2024 2023 2024 2023
Net sales 555 493 1,0 77 977
Raw material and consumables -343 - 3 18 - 679 -635
Gross profit 2 12 175 397 342
Gross margin 38% 35% 37% 35%
EBITDA 74 93 14 0 15 9
Items affecting comparability 10 -37 7 -50
Adjusted EBITDA 84 56 14 7 10 8
Adjusted EBITDA in relation to net sales 15 % 11% 14 % 11%
EBITA 69 87 13 0 14 5
Adjusted EBITA 80 50 13 7 95
Adjusted EBITA in relation to net sales 14 % 10 % 13 % 10 %
EBIT 44 60 80 93
Adjusted EBIT 54 23 87 43
Adjusted EBIT in relation to net sales 10 % 5% 8% 4%
Second quarter Six months

===== SIDA 8 =====

| SEGMENT INFORMATION 
 
Humble Group AB Interim Report April - June 2024  8 
 
SEGMENT REPORT - QUALITY NUTRITION 
SEGMENT OVERVIEW 
This quarter has been marked by strategic marketing investments 
aimed at solidifying Body Science’s position as a market leader. 
We have channelled extraordinary resources into promoting Body 
Science, leveraging what we perceive as a critical window of 
opportunity to capture additional market share and enhance the 
brand's reputation for superior taste and quality. While these 
investments have impacted short-term profitability, we are 
confident they are essential for capitalizing on current momentum 
and establishing Body Science as a dominant force in the market. 
 
In addition, we have faced a few delays in the delivery of machine 
investments, particularly impacting Bars Production i Gråbo as 
well as the completion of the new drink line. These delays have 
impeded our ability to upscale production and have led to a 
temporary loss of sales. However, we have developed a tangible 
plan to address these capacity constraints. We anticipate that the 
strategic initiatives related to capacity will be resolved by Q3, with 
full operational status expected by Q4. 
 
Overall, this quarter reflects our commitment to long-term growth 
through strategic investments and infrastructure improvements, 
despite the short-term challenges. 
SEGMENT UPDATE 
The most significant events and initiatives for the segment during 
the quarter comprise, among others: 
 Body Science have made significant marketing 
investments which have caused a temporary drop in 
profitability margins.  
 Capacity constraints remain a challenge in Production 
units, although progress have been made in an effort to 
ensure supply. Ewalco have successfully moved colonial 
production to a third-party site, whilst making necessary 
renovations and increased shifts at Fermia site.  
 Bars Production are still seeing a big up-swing in 
demand, whilst up-scale of production are slightly 
delayed. Additional lines and production efficiency are 
planned to ensure long-term capacity.  
 Drink line is set to launch in mid-Q3. 
SALES AND PROFITABILITY 
Net sales increased with 6% and amounted to MSEK 376 (354) for 
the quarter. Adjusted EBITDA for the quarter amounted to MSEK 
27 (40), with an Adjusted EBITDA margin of 7% (11). Sales and 
profitability have been negatively impacted by the continued 
capacity constraints in Sweden, as well as the significant 
marketing investments made in product launches in Body Science. 
Companies included in the segment can be found in Note 31 in the 
Annual report 2023 and 2022 and in Note 9 Business combination 
in this interim report. 
 
 
QUALITY NUTRITION
Amount in MSEK 2024 2023 2024 2023
Net sales 376 354 765 699
Raw material and consumables -261 -256 -528 -509
Gross profit 115 99 237 19 0
Gross margin 3 1% 28% 3 1% 27%
EBITDA 39 42 73 98
Items affecting comparability - 12 -2 -8 -24
Adjusted EBITDA 27 40 65 73
Adjusted EBITDA in relation to net sales 7% 11% 9% 10 %
EBITA 33 37 61 87
Adjusted EBITA 20 34 53 62
Adjusted EBITA in relation to net sales 5% 10 % 7% 9%
EBIT 26 30 47 72
Adjusted EBIT 14 27 40 48
Adjusted EBIT in relation to net sales 4% 8% 5% 7%
Second quarter Six months

===== SIDA 9 =====

| SEGMENT INFORMATION 
 
Humble Group AB Interim Report April - June 2024  9 
 
SEGMENT REPORT - NORDIC DISTRIBUTION 
SEGMENT OVERVIEW 
This quarter, Nordic Distribution has seen significant 
developments. We have allocated substantial resources to build 
up inventory, ensuring that our warehouses are fully prepared for 
the critical August-November period. This investment in working 
capital aims to optimize distribution capabilities during peak 
months, though it has temporarily tied up resources. 
 
Niklas Andersson, former owner and CEO of Privab Trollhättan, 
has been appointed CEO of the Privab subgroup. This leadership 
change is part of a broader transition, where the consolidation 
and integration of entities have been completed and are now 
operating as a coordinated unit. While this integration has 
affected short-term profitability, it is expected to enhance long-
term operational efficiency. 
 
Additionally, GSD and Vitalkost have successfully launched new 
products, which are performing well in the market. However, 
margins have been squeezed due to various factors, including 
pricing volatility and currency effects. 
 
Overall, this quarter reflects our focus on strategic inventory 
management and operational integration, with a commitment to 
long-term improvements despite short-term profitability impacts. 
SEGMENT UPDATE 
The most significant events and initiatives for the segment during 
the quarter comprise, among others: 
 The consolidation of Privab entities has been completed, 
and a new CEO of the subgroup has been appointed (the 
previous owner and CEO of Privab Trollhättan). 
 GSD has launched new concepts with Swedish store 
chains, which have been well received. 
 Vitalkost is continuing to perform well, with several new 
successful product launches.  
SALES AND PROFITABILITY 
Net sales increased with 8% and amounted to MSEK 680 (629) for 
the quarter. Adjusted EBITDA for the quarter amounted to MSEK 
25 (31), with an Adjusted EBITDA margin of 4% (5). The 
development in sales is mainly attributable to Vitalkost in Norway 
and GSD in Sweden successfully taking on new concepts and 
listings in existing markets. Profitability has been negatively 
impacted by expenses related to the consolidation work in Privab. 
Companies included in the segment can be found in Note 31 in the 
Annual report 2023 and 2022 and in Note 9 Business combination 
in this interim report. 
 
 
 
NORDIC DISTRIBUTION
Amount in MSEK 2024 2023 2024 2023
Net sales 680 629 1,3 71 1,15 5
Raw material and consumables -535 -503 - 1,0 71 -905
Gross profit 14 5 12 6 300 250
Gross margin 2 1% 20% 22% 22%
EBITDA 22 26 53 48
Items affecting comparability 3 6 7 9
Adjusted EBITDA 25 31 59 57
Adjusted EBITDA in relation to net sales 4% 5% 4% 5%
EBITA 15 18 39 37
Adjusted EBITA 18 24 46 46
Adjusted EBITA in relation to net sales 3% 4% 3% 4%
EBIT 10 13 28 27
Adjusted EBIT 13 18 34 36
Adjusted EBIT in relation to net sales 2% 3% 3% 3%
Second quarter Six months

===== SIDA 10 =====

| OTHER INFORMATION 
 
Humble Group AB Interim Report April - June 2024  10 
OTHER INFORMATION
ABOUT HUMBLE GROUP 
Humble Group is a leading FMCG Group with a focus on health 
and well-being. The Group comprises 47 operating entities at the 
day of this report. Humble Group has set financial targets that the 
Group shall reach SEK 16 billion in net sales proforma and SEK 1.9 
billion in Adjusted EBITA proforma by the end of 2025. The Group 
has an organic growth target at minimum 15% year over year and 
a NIBD / Adjusted EBITDA proforma below 2.5x.  
 
Read more about the Group and its composition on 
www.humblegroup.se 
 
STAFF AND NUMBER OF EMPLOYEES 
On Group level 
The average number of employees in the Group for the period 
was 1,117 (1,067). The proportion of women in the Group for the 
full year was 43% (49).  
 
Parent company 
The average number of employees in the Parent Company during 
the period was 20 (20), with 28% (26) being women. 
 
RISKS AND UNCERTAINTIES 
Humble Group works continuously to identify, evaluate, and 
manage risks and exposures that the Group subsidiaries face. The 
Group's financial position and earnings are affected by various risk 
factors that must be considered when assessing the Group and its 
future earnings. A description of significant risks and uncertainties 
can be found in the Annual Report for 2023.  
 
At the time of this interim report being published the war 
between Russia and Ukraine, as well as the renewed flare-up of 
the long-standing war in Israel and Gaza is still ongoing. Humble 
Group does not have any exposures towards these countries, and 
as such do not note any direct effects from the ongoing wars. 
Even though it is difficult to quantify the exact effects, the Group 
notices the indirect effects from the wars driven by a volatile 
macro environment with a change in consumer consumption 
patterns. The Group monitors the market development closely to 
ensure that Humble positions its product mix in best possible way 
to meet any potential changes in market or consumer behaviour. 
Furthermore, the increased market price volatility regarding raw 
material prices as well as development of the freight crisis is 
monitored closely to enable transition of price increases to 
customers in all material aspects and to a protect stable operating 
margins. 
 
PARENT COMPANY 
Humble Group AB divest all shares in Bayn Production AB in 
January 2024, for a total purchase price of MSEK 7.7.  
 
Humble Group AB created the joint company Humble Hatten AB 
(Stockholm) with the creators of “Babblarna”, one of the strongest 
brands for children in Sweden. Humble Hatten AB will launch 
products within various categories under the brand “Babblarna”. 
The Parent company holds 77.6% of the share and votes of the 
company through its subsidiary Humble Incubator AB, and Hatten 
Education AB holds the remaining 22.4% shares and votes.  
 
No other significant events occurred in Humble Group AB during 
the second quarter. 
 
RELATED PARTY TRANSACTION 
No transactions with related parties have occurred during 2024 
that had a significant impact. The minor transactions that have 
occurred relate to lease agreements regarding previous owners’ 
properties. Lease agreements between the parties are based on 
an arms length’s perspective and on market terms and conditions. 
 
FINANCIAL CALENDAR 
Humble Group invites to a Capital Markets Day on September 19, 
2024.  
 
The interim report for the period July-September 2024 will be 
published on October 31, 2024.  
 
For financial reports and calendar, see more detailed information 
on our website www.humblegroup.se 
 
CERTIFIED ADVISOR 
FNCA Sweden AB 
Email: info@fnca.se 
 
AUDITORS 
BDO 
Auditor in Charge: Carl-Johan Kjellman,  
Authorised Public Accountant  
Email: carl-johan.kjellman@bdo.se

===== SIDA 11 =====

| THE SHARE 
 
Humble Group AB Interim Report April - June 2024  11 
THE SHARE  
 
THE SHARE 
The Group’s share with ticker HUMBLE has been listed on Nasdaq 
First North Growth Market since 12 November 2014. 
 
NUMBER OF SHARES  
At the end of the reporting period, the total number of shares was 
446,575,533 (440,920,844), which entitles to one vote each. All 
shares are of the same share class. The number of outstanding 
warrants amounted to 13,420,000 (7,420,000). For the period 
April - June 2024, the average number of shares before dilution 
and average number of shares after dilution amounted to 
443,740,091 and 453,805,252 respectively. 
 
TRADE IN THE SHARE  
Second quarter 
The total liquidity in the share during the quarter amounted to 
MSEK 257 (339). The number of transactions for the same period 
amounted to 27,287 (39,427). The average volume per transaction 
amounted to SEK 9,418 (8,587). The average volume per trading 
day amounted to MSEK 4 (6). 
 
LARGEST SHAREHOLDERS 
The ten largest shareholders per June 30th, 2024, are listed below:  
 
DATA PER SHARE 
An overview of share development, turnover and result per share is presented below.  
 
Owner Shares V otes
Neudi & C:o AB 46,435,778 1 0.40%
Håkan Roos (RoosGruppen AB) 46,1 34,786 1 0.33%
Noel Abdayem (NCPA Capital AB) 28,000,674 6. 27%
Capital Group 28,000,000 6. 27%
Alta Fox Capital 26,021 ,235 5. 83%
Creades AB 1 8,1 36,470 4. 06%
Nordnet Pensionsförsäkring 1 4,546,1 92 3. 26%
DNB Asset Management SA 1 3,206,666 2. 96%
Thomas Petrén (Seved Invest AB) 1 2,570,000 2. 81 %
DNB Asset Management AS 1 2,779,595 2. 86%
Total top 10 245,831 ,396 55. 05%
Other shareholders 200,744,1 37 44. 95%
Total number of shares 446,575,533 1 00%
Full year
2024 2023 2024 2023 2023
Low price (SEK) 8.84 6 .12 8.84 6 .11 5.94
High price (SEK) 1 0.50 8.75 12 .17 11.4 5 11.6 9
Closing price previous period (SEK) 9.45 6.71 11.3 8 9.77 9.77
Closing price current period (SEK) 1 0.05 6.55 1 0.05 6.55 11.3 8
Share price development during period (%) 6% -2% - 12 % -33% - 67%
Trading volume in the share (MSEK) 257 339 651 907 1,74 8
Number of transactions in the share 27,287 39,427 68,331 99,540 1 81 ,662
Average volume per trading day (MSEK) 4 6 5 7 7
Average volume per transaction (SEK) 9,41 8 8,587 9,527 9 ,113 9,621
Number of shareholders* 1 8,523 23,1 21 1 8,523 23,1 49 20,670
Number of shares outstanding* 446,575,533 440,920,844 446,575,533 440,920,844 443,544,543
Average number of shares before dilution 443,740,091 31 8,1 49,075 443,643,380 31 0,224,826 377,360,692
Average number of shares after dilution 453,805,252 323,361 ,382 452,400,336 31 4,496,208 383,21 9,322
Net sales per share (SEK)** 4 .19 5.37 8.34 1 0.65 1 8.68
Adjusted EBITDA per share (SEK)** 0.38 0.47 0.72 0.90 1.75
Adjusted EBITA per share (SEK)** 0.32 0.38 0.60 0.72 1.3 4
Adjusted EBIT per share (SEK)** 0.20 0.23 0.39 0.43 0.73
EBIT per share (SEK)** 0.20 0.26 0.40 0.54 0.00
Earnings per share (SEK) 0.07 0.00 0 .12 -0.01 -0.28
See page 26 for definition and calculation of key ratios.
* End of period, **Before dilution
Second quarter Six months

===== SIDA 12 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  12 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
 
Last Twelve 
M onths Full year
Amount in MSEK Note 2024 2023 2024 2023 J ul 2023 - 
J un 2024 2023
Net sales 4 1 ,861 1,710 3,699 3,303 7,446 7,050
Capitalized work on own account 2 21 3 41 46 83
Other operating income 5 35 69 80 15 0 19 2 262
Raw materials and consumables - 1,2 75 -1 ,209 -2,548 -2,31 7 -5,1 52 -4,921
Other external expenses -225 - 19 0 -466 -398 - 9 19 -851
Personnel expenses - 2 11 - 19 9 -409 -382 - 8 17 - 790
Other operating expenses 5 -21 -45 -36 -84 - 12 7 - 174
EBITDA 6 16 6 15 8 323 3 13 669 659
Depreciation of tangible fixed assets -7 - 12 - 14 -24 -38 -47
Depreciation of right-of-use assets -20 - 17 -37 -31 - 70 -64
EBITA 6 13 9 12 9 272 259 561 547
Amortization of intangible fixed assets - 11 - 10 -22 - 19 -86 -83
Amortization of assets related to acquisitions -39 -37 - 75 - 72 - 14 9 - 14 6
EBIT 6 90 83 176 16 8 326 3 18
Profit from shares in associated companies and joint ventures 0 -1 0 -1 2 1
Financial income 9 11 18 13 17 13
Financial expenses 7 -61 -89 - 12 3 - 173 -343 -393
PROFIT AND LOSS AFTER FINANCIAL ITEM S 38 5 70 7 2 -61
Income tax -7 -5 - 15 - 11 -49 -45
PROFIT AND LOSS AFTER TAX 32 0 55 -4 -47 - 10 6
Profit and loss is attributable to:
Owners of the Parent Company 32 0 55 -4 -47 - 10 6
Non-controlling interest 0 0 0 0 0 0
32 0 55 -4 -47 - 10 6
Other comprehensive income
Items that may be reclassified to profit or loss:
Exchange differences in translation of foreign operations -21 19 3 13 1 228 -92 6
COMPREHENSIVE INCOME FOR PERIOD 10 19 3 18 5 224 - 13 9 - 10 0
The comprehensive income for the period is attributablt to:
Owners of the Parent Company 10 19 3 18 6 224 - 13 9 - 10 0
Non-controlling interest 0 0 0 0 0 0
10 19 3 18 5 224 - 13 9 - 10 0
Earnings per share before dilution 0.07 0.00 0 .12 -0.01 - 0 .14 -0.28
Earnings per share after dilution 0.07 0.00 0 .12 -0.01 - 0 .15 -0.28
Second quarter Six months

===== SIDA 13 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  13 
GROUP BALANCE SHEET - IN SUMMARY 
 
December, 31
Amount in MSEK Note 2024 2023 2023
ASSETS
Non-currenct assets
Intangible assets 6,043 6,243 6,01 3
Tangible fixed assets 19 9 399 19 1
Financial assets 75 72 99
Right-of-use assets 368 16 4 299
Deferred tax assets 30 27 29
Total non-current assets 6 ,714 6,905 6,631
Current assets
Inventory 1,18 9 1 ,085 983
Accounts receivables 593 595 561
Other short-term receivables 266 205 2 11
Cash and cash equivalents * 2 18 794 401
2,265 2,679 2,1 57
Assets classified as held for sale 6 0 0 12 9
Total current assets 2,265 2,679 2,287
TOTAL ASSETS 8,979 9,585 8,91 8
EQUITY AND LIABILITIES
Equity
Attributable to Parent Company's shareholder 5,084 5 ,171 4,869
Non-controlling interest 0 0 0
Total shareholders' equity 5,084 5 ,171 4,869
Long-term liabilities
Interest-bearing liabilities 8 1,15 7 1 ,929 1,19 7
Contingent considerations 10 15 16 5 16 5
Long-term lease liabilities 322 113 258
Deferred tax liabilities 455 5 15 474
Provisions 16 26 17
Other long-term liabilities 14 17 18
Total long-term liabilities 1,9 78 2,765 2,1 29
Short-term liabilities
Interest-bearing liabilities * 8 467 14 253
Contingent considerations 10 14 3 443 336
Current lease liabilities 75 56 67
Accounts payable 662 6 18 652
Other short-term liabilities 570 5 19 568
1,9 17 1 ,649 1,8 76
Liabilities directly associated with assets classified as held for sale 6 0 0 43
Total short-term liabilities 1,9 17 1 ,649 1,9 19
TOTAL EQUITY AND LIABILITIES 8,979 9,584 8,91 7
June, 30
*In connection with the refinancing of group capital structure during the third quarter 2023, the presentation of the Group Cash pool account changed which resulted in 
the cash and cash equivalents as well as short term interest liabilities have been restated for 2306. The change amount to MSEK -111 as per 2306.

===== SIDA 14 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  14 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY  
– SECOND QUARTER 
 
 
Amount in MSEK
Share 
capital
Other equity 
contributed
Translation 
reserve
Retained 
earnings Total
Non-
controlling 
interest
Total 
shareholders 
equity
Opening balance April 1 , 2023 67 4,1 69 2 12 -341 4,1 07 0 4,1 07
Net income for period 0 0 0
Other comprehensive income 19 3 19 3 19 3
Total comprehensive income 19 3 0 19 3 19 3
Transaction with owners in their capacity as owners:
Share issue 30 846 875 875
Transaction costs -2 -2 -2
Warrants program -2 -2 -2
Total transaction with owners in their capacity as owners 30 842 871 871
Ending balance J une 30, 2023 97 5,01 1 405 -341 5 ,171 0 5 ,171
Opening balance April 1 , 2024 98 5,028 335 - 4 16 5,045 0 5,045
Net income for period 32 32 0 31
Other comprehensive income -21 -21 -21
Total comprehensive income -21 32 10 0 10
Transaction with owners in their capacity as owners:
Share issue 29 29 29
Ongoing share issue 0
Transaction costs 0 0
Warrants program 0 0 0
Aquistion of non-controlling interest 0
Total transaction with owners in their capacity as owners 0 29 0 0 29 0 29
Ending balance J une 30, 2024 98 5,057 3 14 -384 5,084 0 5,084
Equity attributable to Parent Company's shareholder

===== SIDA 15 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  15 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY  
– SIX MONTHS 
 
Amount in MSEK
Share 
capital
Other equity 
contributed
Translation 
reserve
Retained 
earnings Total
Non-
controlling 
interest
Total 
shareholders 
equity
Opening balance J anuary 1 , 2023 66 4,1 31 177 -338 4,037 0 4,036
Net income for period -4 -4 -4
Other comprehensive income 228 228 228
Total comprehensive income 228 -4 224 224
Transaction with owners in their capacity as owners:
Share issue 31 879 9 10 9 10
Transaction costs 3 3 3
Warrants program -3 -3 -3
Total transaction with owners in their capacity as owners 31 880 0 0 9 10 9 10
Ending balance J une 30, 2023 97 5,01 1 405 -341 5 ,171 0 5 ,171
Opening balance J anuary 1 , 2024 98 5,028 18 3 -439 4,869 0 4,869
Net income for period 55 55 0 55
Other comprehensive income 13 1 13 1 13 1
Total comprehensive income 13 1 55 18 5 0 18 5
Transaction with owners in their capacity as owners:
Share issue 1 29 29 29
Transaction costs 0 0 0
Warrants program 0 0 0
Aquistion of non-controlling interest 0
Total transaction with owners in their capacity as owners 1 29 0 0 29 0 29
Ending balance J une 30, 2024 98 5,057 3 13 -384 5,084 0 5,084
Equity attributable to Parent Company's shareholder

===== SIDA 16 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  16 
GROUP CASH-FLOW STATEMENT 
 
During Q2 2023, tax deferments of total MSEK 260 was recognised as short term liabilities and had a positive impact on the cash flow for the period. The Groups 
intention is to apply for an instalment plan of 36 months for the tax deferral during the third quarter.
Last Twelve 
M onths Full year
Amount in MSEK
2024 2023 2024 2023 J ul 2023 - 
J un 2024 2023
OPERATING ACTIVITIES
Profit and loss after financial items 38 5 70 7 2 -61
Adjustment for non-cash items
 Depreciation and Amortization 77 75 14 8 14 5 344 341
Other items 43 73 85 10 7 282 304
Paid tax -20 -7 -38 - 14 - 78 -54
Cash flow from operating activities before 
change in net working capital
13 8 14 6 265 246 549 529
CHANGE IN WORKING CAPITAL
Change in inventories (increase - /  decrease +  ) - 12 9 -24 - 19 9 -35 - 13 7 27
Change in short term receivables (increase - /  decrease +  ) -68 59 -58 13 9 -7 19 0
Change in short term liabilities (increase - /  decrease +  ) 11 264 4 278 68 341
Sum of change in working capital - 18 6 299 -253 382 - 77 558
Cash flow from operating activities -49 445 11 627 472 1 ,088
INVESTING ACTIVITIES
Acquisition of intangible assets -2 -21 -8 -41 - 79 - 112
Acquisition of tangible assets -45 - 10 -58 -23 -84 -49
Acquisition of financial assets 30 0 31 0 31 0
Disposal of subsidaries 0 0 6 0 113 10 7
Acquisition of subsidiaries, acquired business +  paid earn-outs - 19 9 - 173 - 19 9 -236 -333 -369
Cash flow from investing activities - 2 17 -203 -229 -300 -352 -423
FINANCING ACTIVITIES
Share issue funds 0 875 0 875 0 875
Costs related to share and bond issues, and refinancing -2 -26 -4 -26 -88 - 111
Bond financing 0 0 0 0 -1 ,800 -1 ,800
Paid interest due to financing activities -37 -50 -67 - 10 8 - 175 - 2 16
New loans 308 41 3 13 87 1,772 1 ,546
Repayment of loans - 12 7 - 716 - 178 - 720 -281 -823
Amortization of lease liability - 15 - 14 -35 -28 - 79 - 72
Cash flow from financing activities 12 8 110 29 80 -652 -601
Decrease/ Increase in cash and cash equivalents - 13 8 352 - 18 8 407 -532 64
Cash and cash equivalents at beginning of period 356 440 401 380 794 338
Exchange rate differences 0 3 5 7 1 -1
Cash and cash equivalents at end of period 2 18 794 2 18 794 263 401
Deployable cashflow* - 118 351 - 12 0 428 -61 486
*See page 27 for definition and calculation
Second quarter Six months

===== SIDA 17 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  17 
INCOME STATEMENT - PARENT COMPANY 
 
Last Twelve 
M onths Full year
Amount in MSEK
2024 2023 2024 2023 J ul 2023 - 
J un 2024 2023
Net sales 20 12 20 13 52 44
Other operating income 59 3 59 6 57 1
Total revenue 79 16 79 19 10 9 46
Other external expenses -9 -9 - 15 - 13 -29 -29
Personnel expenses - 12 - 11 -21 -21 -44 -43
Other operating expenses -4 0 -4 0 -5 -1
Depreciation and amortization of fixed tangible 
and intangible assets 0 0 -2 0 0 0
OPERATING PROFIT (EBIT) 55 -4 38 - 15 31 -28
Profit from shares in Group companies 10 1 13 10 1 13 19 4 10 6
Interest income 13 17 29 18 30 34
Interest expenses -45 -81 -98 - 15 6 - 3 19 -355
PROFIT AND LOSS AFTER FINANCIAL ITEM S 12 3 -56 70 - 14 1 -64 -243
Year-end appropriations 0 0 0 0 96 96
PROFIT AND LOSS BEFORE TAX 12 3 -56 70 - 14 1 32 - 14 7
Current taxes 0 0 0 0 -5 -5
PROFIT AND LOSS AFTER TAX 12 3 -56 70 - 14 1 27 - 15 2
In the parent company, there are no items that are reported as other comprehensive income, which is why total comprehensive income corresponds to the year's result.
Second quarter Six months

===== SIDA 18 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  18 
PARENT COMPANY BALANCE SHEET – IN SUMMARY 
 
December, 31
Amount in MSEK 2024 2023 2023
ASSETS
Non-current assets
Intangible fixed assets 5 1 2
Tangible fixed assets 3 1 3
Financial fixed assets 6,903 6,980 6,967
Total non-current assets 6,91 1 6,982 6,972
Current assets
Accounts receivables 0 0 2
Receivables with group companies 204 12 5 269
Other short-term receivables 63 21 24
Cash and cash equivalents 1 403 4
Total current assets 267 549 298
TOTAL ASSETS 7,178 7,532 7,269
EQUITY AND LIABILITIES
Equity
Restricted equity 98 97 98
Unrestricted equity 4,736 4,61 8 4,637
Total shareholders equity 4,834 4 ,715 4,735
Provisions 16 4 6 14 507
Long term liabilities
Interest-bearing liabilities 1,15 1 1 ,834 1,18 9
Liabilities to group companies 9 0 15
Other long-term liabilities 0 11 11
Total long-term liabilities 1,16 0 1 ,845 1,2 15
Short-term liabilities
Interest-bearing liabilities 466 64 253
Accounts payable 8 9 12
Liabilities to group companies 505 234 506
Other liabilities 41 51 41
Total short-term liabilities 1 ,020 357 8 12
TOTAL EQUITY AND LIABILITIES 7,178 7,532 7,269
June, 30

===== SIDA 19 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  18 
NOTES 
NOTE 1 – ACCOUNTING PRINCIPLES 
The consolidated financial statements have been prepared in accordance with the Swedish Annual Accounts Act, RFR 1 Supplementary 
Accounting Rules for Groups and International Financial Reporting Standards (IFRS) and interpretations issued by the IFRS Interpretations 
Committee (IFRS IC) as adopted by the EU. The interim report has been prepared in accordance with IAS 34 Interim Financial Reporting and 
applicable regulations in the Swedish Annual Accounts Act. The interim report for the parent company is prepared in accordance with ÅRL 
chapter 9. The financial statements have been prepared according to cost method except from certain financial assets and liabilities measured 
at fair value through profit and loss. Information according to IAS 34.16A appears in addition to the financial reports and associated notes also 
in other parts of the interim report. 
The accounting policies adopted are consistent with those of the Annual report for the year ended December 31, 2023. New or amended IFRS 
standards, effective from January 1, 2024, have no impact on the result and financial position of the Group. 
NOTE 2 – SIGNIFICANT ACCOUNTING ESTIMATES AND JUDGEMENTS 
The Group makes estimates and assumptions about the future. The estimates for accounting purposes that result from these will, by 
definition, rarely correspond to the actual result. The estimates and assumptions that entail a significant risk of significant adjustments in 
reported values for assets and liabilities in this interim report correspond to those describe in Note 4 in the Annual report 2023. The 
management has made assessments and estimates continuously throughout 2024, where the main estimates relate to contingent 
considerations. See Note 5 and 10 for more information.  
As the Group has developed from being a technology focused business to a broader FMCG group, as well as the industry transition into a faster 
product life cycle turnover, the Group have updated its assessment and judgement for the criteria regarding the application of accounting 
principles in regard to capitalized work on own account. This implies a significant change going forward of capitalized work on own account 
from Q1, 2024. To achieve a relevant comparison with previous period and to reflect the updated assessment of accounting principles, 
capitalized work on own account have been included in the adjustments for the comparative period. See Note 6 for more information.  
On April 17th, the Group completed the second part of the real estate sale, as a sale and leaseback transaction. The right-of-use asset is 
measured at the proportion of the previous carrying amount of the asset that relates to the right of use retained by the Group. Quantitative 
information is presented in Note 5. 
NOTE 3 – SUBSEQUENT EVENTS 
There have been no significant events with effect on the financial reporting after the reporting period date.

===== SIDA 20 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  19 
NOTE 4 – SEGMENT INFORMATION AND DISCLOSURE OF REVENUE 
The Group's chief operating decision maker is the chief executive officer (CEO), who primarily uses a measure of adjusted earnings before 
interest, tax, depreciation, and amortization (Adjusted EBITDA) to assess the performance of the operating segments. The CEO does not follow 
up the segments' assets or liabilities for allocation of resources or assessment of results.  
 
For further information regarding the segments, please refer to page 5-8. The Group financials consists of below combined segments:  
 
 
 
 
 
 
Second quarter 2024, amount in MSEK
Future 
Snacking
Sustainable 
Care
Quality 
Nutrition
Nordic 
Distribution Other* Total
Net sales** 250 555 376 680 1 ,861
Raw material and consumables - 13 6 -343 -261 -535 - 1,2 75
Gross profit 114 2 12 115 14 5 586
Gross margin, % 46% 38% 3 1% 2 1% 3 1%
EBITDA 35 74 39 22 -4 16 6
Items affecting comparability (note 5) -7 10 - 12 3 7 1
Adjusted EBITDA*** 28 84 27 25 3 16 8
Adjusted EBITDA in relation to net sales 11% 15 % 7% 4% 9%
EBITA 27 69 33 15 -5 13 9
Adjusted EBITA 20 80 20 18 2 14 1
Adjusted EBITA in relation to net sales 8% 14 % 5% 3% 8%
EBIT 15 44 26 10 -5 90
Adjusted EBIT 8 54 14 13 2 91
Adjusted EBIT in relation to net sales 3% 10 % 4% 2% 5%
*Other refers to Parent company and minor administrative entities, **Revenue from sales to external customers, ***See Note 6 for reconciliation to Profit before tax
Second quarter 2023, amount in MSEK
Future 
Snacking
Sustainable 
Care
Quality 
Nutrition
Nordic 
Distribution Other* Total
Net sales** 234 493 354 629 0 1,710
Raw material and consumables - 13 1 - 3 18 -256 -503 0 -1 ,209
Gross profit 10 3 175 99 12 6 502
Gross margin, % 44% 35% 28% 20% 29%
EBITDA 1 93 42 26 -5 15 8
Items affecting comparability (note 5) 22 -37 -2 6 4 -9
Adjusted EBITDA*** 23 56 40 31 -1 14 9
Adjusted EBITDA in relation to net sales 10 % 11% 11% 5% 9%
EBITA -6 87 37 18 -7 12 9
Adjusted EBITA 15 50 34 24 -3 12 0
Adjusted EBITA in relation to net sales 7% 10 % 10 % 4% 7%
EBIT - 14 60 30 13 -6 83
Adjusted EBIT 7 23 27 18 -1 74
Adjusted EBIT in relation to net sales 3% 5% 8% 3% 4%
*Other refers to Parent company and minor administrative entities, **Revenue from sales to external customers, ***See Note 6 for reconciliation to Profit before tax

===== SIDA 21 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  20 
 
 
 
Six months 2024, amount in MSEK
Future 
Snacking
Sustainable 
Care
Quality 
Nutrition
Nordic 
Distribution Other* Total
Net sales** 486 1,0 77 765 1,3 71 3,699
Raw material and consumables -268 - 679 -528 - 1,0 71 -2,548
Gross profit 2 18 397 237 300 1,15 2
Gross margin, % 45% 37% 3 1% 22% 3 1%
EBITDA 79 14 0 73 53 -21 323
Items affecting comparability (note 5) -21 7 -8 7 11 -4
Adjusted EBITDA*** 58 14 7 65 59 - 10 3 19
Adjusted EBITDA in relation to net sales 12 % 14 % 9% 4% 9%
EBITA 62 13 0 61 39 - 19 272
Adjusted EBITA 41 13 7 53 46 -9 268
Adjusted EBITA in relation to net sales 8% 13 % 7% 3% 7%
EBIT 40 80 47 28 - 19 176
Adjusted EBIT 20 87 40 34 -9 171
Adjusted EBIT in relation to net sales 4% 8% 5% 3% 5%
*Other refers to Parent company and minor administrative entities, **Revenue from sales to external customers, ***See Note 6 for reconciliation to Profit before tax
Six months 2023, amount in MSEK
Future 
Snacking
Sustainable 
Care
Quality 
Nutrition
Nordic 
Distribution Other* Total
Net sales** 472 977 699 1,15 5 3,303
Raw material and consumables -267 -635 -509 -905 -2,31 7
Gross profit 205 342 19 0 250 986
Gross margin, % 43% 35% 27% 22% 30%
EBITDA 24 15 9 98 48 - 15 3 13
Items affecting comparability (note 5) 26 -50 -24 9 4 -36
Adjusted EBITDA*** 50 10 8 73 57 - 11 277
Adjusted EBITDA in relation to net sales 11% 11% 10 % 5% 8%
EBITA 7 14 5 87 37 - 17 259
Adjusted EBITA 33 95 62 46 - 13 223
Adjusted EBITA in relation to net sales 7% 10 % 9% 4% 7%
EBIT -8 93 72 27 - 17 16 8
Adjusted EBIT 18 43 48 36 - 13 13 2
Adjusted EBIT in relation to net sales 4% 4% 7% 3% 4%
*Other refers to Parent company and minor administrative entities, **Revenue from sales to external customers, ***See Note 6 for reconciliation to Profit before tax

===== SIDA 22 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  21 
 
 
 
 
NOTE 5 – OTHER OPERATING INCOME AND EXPENSE 
On April 17th, Humble Group completed the second and last part of the sale of properties, which is structured as a sale and leaseback 
transaction. The right-of-use assets from the sale amount to MSEK 72 and the leasing liability amount to MSEK 73. The new right-of-use assets 
are intended to be utilized over periods of 5 and 10 years, respectively. The profit for the Group of the sale and leaseback transaction is 
reported as other operating income and amount to MSEK 5 and refers to the rights transferred to the buyer. 
The management makes updated estimates each quarter for the contingent considerations. The estimate is based on management's 
assessment of the probable amount to be paid given the terms of the share transfer agreement. The fair value of the contingent 
considerations is being calculated based on an interest rate corresponding to the remaining term until payment at each reporting date. The 
fair value changes are reported through the profit and loss via operating income and operating expense. During the first six months, the 
positive change, reported as operating income, amounted to MSEK 62 (121), and the negative change, reported as operating expense, 
amounted to MSEK -18 (79). 
Net sales per country
Last Twelve 
M onths Full year
Amount in MSEK
2024 2023 2024 2023 J ul 2023 - 
J un 2024 2023
Australia 10 3 79 221 16 3 481               423 
China 32 51 73 82 18 4 19 3
Denmark 31 22 53 42 91 80
Finland 38 29 69 55 12 2 10 8
Germany 72 71 13 7 14 8 261 272
Norway 74 60 15 3 13 0 287 264
Portugal 64 46 111 82 19 6 16 7
Sweden 889 878 18 12 1 667 3,641 3,496
United Kingdom 357 296 671 552 1 ,284 1,16 6
USA 34 32 61 62 12 4 12 6
Other countries* 16 7 14 7 340 320 775 755
Total net sales 1 ,861 1,710 3,699 3,303 7,446 7,050
*None of the other countries independently contribute more than one percent of total net sales.
Second quarter Six months
Non-current assets of the segments December, 31
Amount in MSEK 2024 2023 2023
Australia 406 344 386
Sweden 3,478 3,606 3,467
United Kingdom 1 ,539 1 ,609 1 ,485
Portugal 634 670 624
Other countries 555 577 541
Total countries 6,61 1 6,806 6,503
Fixed assets not specified by country* 10 3 99 12 8
Total fixed assets 6 ,714 6,905 6,631
June, 30

===== SIDA 23 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  22 
NOTE 6 – ITEMS AFFECTING COMPARABILITY 
Humble Group recognizes items affecting comparability to EBITDA to visualise comparable figures that are adjusted for the items that occur in 
historical numbers for various reasons. Explanation of what the items affecting comparability mainly refer to are presented in Note 11 in the 
Annual report 2023. The main adjustment item during the quarter was related to revaluation of contingent considerations of MSEK 19 (10). As 
the Group has developed from being a technology focused business to a broader FMCG group, as well as the industry transition into a faster 
product life cycle turnover, the Group have updated its assessment and judgement for the criteria regarding the application of accounting 
principles in regard to capitalized work on own account. This implies a significant change going forward of capitalized work on own account 
from Q1, 2024. To achieve a relevant comparison with previous period and to reflect the updated assessment of accounting principles, 
capitalized work on own account have been included in the adjustments for the comparative period. 
 
 
 
 
Last Twelve 
M onths Full year
Amount in MSEK
2024 2023 2024 2023 J ul 2023 - 
J un 2024 2023
Adjusted EBITDA 16 8 14 9 3 19 277 659 6 17
Acqusition and divestment related cost and income -5 0 -6 -5 0 1
Revaluation of contingent considerations accounting* 19 10 44 41 54 51
Lock-in penalty from acquisition SPA* -6 - 12 - 14 -24 -36 -45
Restructuring -7 - 10 - 15 - 15 -32 -32
Capitalized development costs* 0 20 0 39 40 79
Other -2 0 -6 0 - 17 - 12
EBITDA 16 6 15 8 323 3 13 669 659
Depreciation -27 -28 -51 -54 - 10 8 - 112
EBITA 13 9 12 9 272 259 561 547
Amortization -50 -46 -97 -91 -235 -229
EBIT 90 83 176 16 8 326 3 18
Finance net -51 - 78 - 10 6 - 16 0 -324 - 379
EBT 38 5 70 7 2 -61
*These items have no cash flow impact. 
Second quarter Six months
Last Twelve 
M onths Full year
Amount in MSEK 2024 2023 2024 2023 J ul 2023 - 
J un 2024 2023
EBITDA 16 6 15 8 323 3 13 669 659
Items affecting comparability 1 -9 -4 -36 - 10 -42
Adjusted EBITDA 16 8 14 9 3 19 277 659 6 17
EBITA 13 9 12 9 272 259 561 547
Items affecting comparability 1 -9 -4 -36 - 10 -42
Adjusted EBITA 14 1 12 0 268 223 551 505
EBIT 90 83 176 16 8 326 3 18
Items affecting comparability 1 -9 -4 -36 - 10 -42
Adjusted EBIT 91 74 172 13 2 3 16 276
Second quarter Six months

===== SIDA 24 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  23 
NOTE 7 – FINANCIAL EXPENSES 
 
 
NOTE 8 – NET INTEREST-BEARING DEBT 
Humble Group's net interest-bearing debt as of June 30, 2024, is presented in table below. During the quarter, Humble Group has expanded its 
existing credit facility agreement with a total of MSEK 300, whereas MSEK 150 is a short-term loan and MSEK 150 is an extension of the 
existing revolving credit facility.  
 
Humble Group received tax deferments of MSEK 260 during the second quarter 2023. In accordance with IFRS Accounting principles, this has 
been recognized as other short-term liability. The Groups intention is to apply for an instalment plan of 36 months for the tax deferral during 
the third quarter. 
 
 
Table above illustrates the leverage multiple adjusted for inclusion of earnout considerations and tax deferral. Last twelve month Adjusted 
EBITDA Proforma amounted to MSEK 581 excluding leasing and divested operations. Net Interest-bearing debt in relation to last twelve 
months Adjusted EBITDA proforma amounts to 3.1x at the end of this reporting period. 
 
Last Twelve 
M onths Full year
Amount in MSEK
2024 2023 2024 2023 J ul 2023 - 
J un 2024 2023
Interest expense related to financing -43 -59 - 73 - 114 - 172 - 2 13
Unwinding of discounting effect -7 -24 -26 -42 -53 -69
Interest expense on lease liabilities -6 -2 - 11 -4 - 17 - 10
Exchange rate losses and revaluation effects -3 3 -7 -1 - 17 - 11
Costs related to refinancing of bond 0 0 0 0 - 78 - 78
Other interest expenses -1 -7 -6 - 12 -7 - 13
Financial expenses -61 -89 - 12 3 - 173 -343 -393
Second quarter Second quarter
December, 31
Amount in MSEK 2024 2023 2023
Interest-bearing liabilities
Bond financing debt 0 1 ,834 0
Liability to credit institutions* 1 ,624 10 8 1 ,494
Lease liabilities 397 16 8 325
Total interest-bearing liabilities 2,021 2 ,111 1,8 18
Cash and cash equivalents - 2 18 - 794 -401
Net Interest Bearing Debt (NIBD) 1 ,803 1,3 16 1,4 17
*December 2023 includes liabilities directly associated with assets classified as held for sale
June, 30
Proforma Adjusted EBITDA excluding leasing 581 530 559
Tax deferral 252 260 260
Short-term investment to be divested -21 0 -27
Net Interest Bearing Debt (NIBD-Leasing+ Tax Deferrals) 1 ,637 1 ,408 1 ,325
Leverage to adjusted EBITDA excluding leasing 2.8x 2.7x 2.4x
Earnout present value 15 7 675 572
Net Interest Bearing Debt (NIBD+ EO-Leasing+ Tax Deferrals) 1,79 4 2,083 1 ,897
Leverage to adjusted EBITDA excluding leasing 3 . 1x 3.9x 3.4x

===== SIDA 25 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  24 
NOTE 9 – BUSINESS COMBINATIONS
BUSINESS COMBINATIONS 2024 
No acquisition has been made during 2024.  
BUSINESS COMBINATIONS 2023 
 
 
During first quarter of 2023, the Parent Company acquired 100% 
of four subsidiaries. The acquisitions are presented on an 
aggregated level, as the relative amounts of the individual 
acquisitions are not deemed to be material.  
The subsidiaries have operations within distribution and 
manufacturing. Identified excess values are linked to Customer 
relationship and listing of MSEK 11, Trademark and brands of 
MSEK 21, Buildings and lands of MSEK 9 and Deferred tax liability 
of MSEK 12. Goodwill amount to MSEK 61. 
Significant estimate: contingent consideration 
Two of the total acquisitions made during 2023 have an 
agreement of contingent considerations of total MSEK 32. These 
considerations are due to payment within 0-3 years. The potential 
undiscounted amount payable under the agreements amount to 
MSEK 39 for cumulative EBITDA. The fair value of the contingent 
consideration was MSEK 32 at the initial recognition and is 
estimated by calculating the present value of the future expected 
cash flows at the end of the accounting period. The estimates are 
based on a weighted average cost of capital as discount rate of 
11.02%. The nature of the payments is generally a subject for 
Humble Group to decide, with a majority to be paid in cash but 
can also be paid with newly issued shares. 
Employment linked consideration 
No employment linked consideration is related to the acquisitions 
carried out during 2023.  
Revenue and profit contribution 
The acquisition of the subsidiaries contributed with net sales of 
MSEK 63 to the Group for the period from the acquisition date to 
end of March 2023. The subsidiaries also contributed with an 
EBITDA of MSEK 2 during the same period. If the subsidiaries 
would have been consolidated from January 1, 2023, the Group's 
income statement would present additional net sales of MSEK 62 
and EBITDA of MSEK 4. 
Acquisition-related costs 
Acquisition-related costs of 3 MSEK are included in the statement 
of profit and loss and in operating cash flows in the statement of 
cash flows.  
Summary of distribution of purchase price, PPA – IFRS 
 
 
 
Subsidiary Acquisition date Shares and votes Segment Vertical Country
Napame Holding AB 2023-03-01 1 00%Future snacking Manufacturing Sweden
Aktiebolaget Cool & Candy AB 2023-03-1 5 1 00%Nordic Distribution Distribution Sweden
Skövde Snabbgross AB 2023-03-1 5 1 00%Nordic Distribution Distribution Sweden
Privab Grossisterna AB 2023-03-1 5 1 00%Nordic Distribution Distribution Sweden
June, 30
Total acquisition, amount in MSEK 2024
Goodwill 61
Customer relationships and listings 11
Trademarks and brands 21
Other fixed assets 51
Total fixed assets 14 4
Inventory 39
Accounts receivable 27
Liquid funds 20
Other current receivables 8
Total current assets 93
Total asset 237
Deferred taxes 12
Other provisions 0
Total provisions 12
Total long term liabilities 19
Accounts payable 41
Other current liabilities 0
Total current liabilities 41
Total liabilities 72
Net assets 16 5
Cash 75
Share issue 40
Contingent consideration 32
Deferred payment 0
Total purchase price 14 6

===== SIDA 26 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  25 
NOTE 10 – FINANCIAL INSTRUMENTS MEASURED AT FAIR VALUE 
The levels in the fair value hierarchy are defined as follows: 
Financial instrument level 1 
Quoted market prices (unadjusted) in active markets for identical 
assets or liabilities. 
Financial instrument level 2 
Observable data for the asset or liability other than quoted prices 
included in level 1, either directly (i.e. as price quotations) or 
indirectly (i.e. derived from price quotations). 
Financial instrument level 3 
When one or more of the significant inputs is not based on 
observable market data.  
 
The Group's financial assets measured at fair value through profit 
and loss consists of Other long-term securities, which are 
classified as level 1 in the fair value hierarchy. 
 
The Group's financial liabilities measured at fair value through 
profit and loss consists of Contingent consideration, which are 
classified as level 3 in the fair value hierarchy. 
 
For financial assets and liabilities other than those disclosed 
below, fair value is deemed to approximate the carrying value. A 
full comparison of fair value and carrying value for all financial 
assets and liabilities is disclosure in note 26 in the Annual Report 
2023.  
 
There have been no transfers between fair value hierarchy levels 
during the reporting period. 
 
FAIR VALUE DISCLOSURE OF LONG TERM LOANS 
During the third quarter of 2023, Humble Group refinanced its 
bond obligations of MSEK 1,800 in total, and replaced this with 
two term loans of total MSEK 1,350 and one revolving credit 
facility of total MSEK 300. Humble Group expanded its existing 
credit facility agreement during the second quarter of 2024 with a 
total of MSEK 300, whereas MSEK 150 is a short-term loan and 
MSEK 150 is an extension of the existing revolving credit facility. 
There has been no changes to pledged assets related to the 
extended credit facility.  
 
The new term loans are measured at amortized cost that 
corresponds in all essential to its fair value in the balance sheet. 
CONTINGENT CONSIDERATIONS  
The total contingent consideration to be paid are generally 
conditioned by significant financial performance improvements, 
which usually is measured to certain pre-determined EBITDA-
levels by the subsidiary to be reached. The nature of the payments 
is generally a subject for Humble Group to decide, with a majority 
to be paid in cash but can also be paid with newly issued shares. 
This has a potential positive impact of the Groups cash flow and 
long-term net debt.  
 
The mechanics behind the additional purchase prices differ 
between the various acquisitions and the Group's commitments 
also extend over a longer time horizon. The provision in the 
consolidated balance sheet is presented at a higher level and 
constitutes a valuation of management's best assessment of the 
expected future cash flow. This assessment is made on a 
subsidiary-based level and is revalued regularly. The contingent 
considerations are recognized at fair value and have been 
discounted with 9.6% discount rate. The duration to maturity is 
presented below. 
 
INPUT USED IN RECURRING LEVEL 3 FAIR VALUE 
MEASUREMENTS AND VALUATION TECHNIQUES 
The contingent considerations in the Group have been calculated 
based on the nominal value of the best estimate of the expected 
outcome on the date of the acquisition. The estimate is based on 
management's assessment of the probable amount to be paid 
given the terms of the share transfer agreement. The fair value of 
the contingent considerations has been calculated based on an 
interest rate corresponding to the remaining term until payment 
at each reporting date. During the first six months, interest 
expense of MSEK -23 (-36) was recognized as financial expenses 
related to unwinding of discount effect of contingent 
considerations and -3 MSEK (-6) related to unwinding of discount 
effect of deferred purchase price payments.  
 
Estimated payments per year Nominal value Fair value
2024 0 0
2025 15 3 14 3
2026 17 15
Total contingent considerations 171 15 7
December, 31
Contingent consideration, amount in MSEK 2024 2023 2023
Opening balance, January 1               501  780 780
New acquisitions 0 32 32
Payments -323 - 19 9 -320
Fair value changes that are reported through profit and loss via operating income -62 - 12 1 - 19 9
Fair value changes that are reported through profit and loss via operating expense 18 79 14 7
Interest expenses related to unwinding of discounting effect 23 36 60
Translation differences 0 2 -2
Closing balance, December 31 15 7 608 501
June, 30

===== SIDA 27 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  26 
DEFINITIONS AND CALCULATIONS ON KEY RATIO 
This report includes definitions and key figures that are not clearly defined in ÅRL or International Financial Reporting Standards (IFRS) but are 
what the Group management considers to be relevant to users of the financial report as a supplement for the measures of the business's 
development. These financial measurements are not always comparable with the measures used by other companies since not all companies 
calculate such financial measures in the same way. Accordingly, these financial measures are not to be regarded as a replacement for 
measures defined according to IFRS. The calculations relate to period January - June 2024. 
Gross Profit  
Net sales less raw materials and consumables.  
Gross Profit is calculated as 3,699 –2,548 = MSEK 1,152. 
Gross Margin 
Gross Profit in relation to net sales.  
Gross Margin is calculated as 1,152 / 3,699 = 31%. 
 
EBITDA  
Earnings before interest, tax, depreciation, amortization, write-
down and depreciation and amortization on acquisition-related 
surplus values.  
Adjusted EBITDA 
Earnings before interest, tax, depreciation, amortization, write-
down, and amortization on acquisition-related surplus values, 
adjusted for items affecting comparability. Adjusted EBITDA 
margin is Adjusted EBITDA in relation to net sales. Adjusted 
EBITDA per share is Adjusted EBITDA divided by average number 
of shares before dilution. 
Adjusted EBITDA is calculated as 323 - 4 = MSEK 319.  
Adjusted EBITDA margin is calculated as 319 / 3,699 = 9%. 
Adjusted EBITDA per share is calculated as MSEK 319 / 
443,643,380 = SEK 0.72. 
EBITA 
Earnings before interest, tax, amortization, write-down, and 
amortization on acquisition-related surplus values. EBITA-margin 
is EBITA in relation to net sales. 
Adjusted EBITA 
Earnings before interest, tax, amortization, write-down, and 
amortization on acquisition-related surplus values, adjusted for 
items affecting comparability. Adjusted EBITA margin is Adjusted 
EBITA in relation to net sales. Adjusted EBITA per share is Adjusted 
EBITA divided by average number of shares before dilution. 
Adjusted EBITA is calculated as 272 - 4 = MSEK 268. 
Adjusted EBITA margin is calculated as 268 / 3,699 = 7% 
Adjusted EBITA per share is calculated as MSEK 268 / 
443,643,380= SEK 0.60. 
Adjusted EBIT 
Earnings before interest and tax, adjusted for items affecting 
comparability. Adjusted EBIT margin is Adjusted EBIT in relation to 
net sales. Adjusted EBIT per share is Adjusted EBIT divided by 
average number of shares before dilution. 
Adjusted EBIT is calculated as 176 - 4 = MSEK 172. 
Adjusted EBIT margin is calculated as 172 / 3,699 = 5% 
Adjusted EBIT per share is calculated as MSEK 172 / 443,643,380 
=SEK 0.39. 
Net interest-bearing debt 
Total interest-bearing liabilities and lease liabilities, less cash and 
cash equivalents.  
Net interest-bearing debt is calculated as  
1,637 + 397- 212 = MSEK 1,822. 
NIBD- Leasing + tax deferrals is calculated as 
1,822 – 397 + 260 =MSEK 1,685 
NIBD + Earnout- Leasing + tax deferrals is calculated as 
1,822 + 157 – 397 + 260 =MSEK 1,842 
Organic growth in net sales 
Change in net sales adjusted for exchange rate effect and net sales 
from acquired and divested subsidiaries during the period.  
Organic growth in net sales is calculated as (396 – 53 – 21) / 3,303 
= 10%. 
Deployable cash flow 
The amount of cash remaining from operating activities after 
deduction of cash flow from investing activities, plus acquisition of 
subsidiaries (net cash effect), less paid interest, less amortization 
of lease liability, less tax deferrals. 
Deployable cash flow is calculated as 11 – 229 + 199 -67 - 35 = 
MSEK -120. 
 
Last twelve months Adjusted EBITDA proforma 
Adjusted EBITDA proforma present the accumulated EBITDA 
before intra group eliminations in all entities in the group where 
an agreement of acquisition or divestment have been entered at 
the date of this report, adjusted for items affecting comparability.

===== SIDA 28 =====

| FINANCIAL INFORMATION 
 
Humble Group AB Interim Report April - June 2024  27 
GLOSSARY 
FMCG 
FMCG is an industry term and is short for Fast-Moving Consumer 
Goods. 
Contingent consideration 
Deferred purchase price payments that are contingent upon 
future performance of an acquired subsidiary. The consideration 
can be paid in both cash and shares and are presented to fair 
value based on management’s best estimate of the occurrence of 
future payments. 
 
LTM 
Short for Last twelve months. 
Proforma 
Present the income statement before intra group eliminations in 
all entities in the group where an agreement of acquisition or 
divestment have been entered. The purpose is to visualise how 
the Group's financial position and results would have looked like 
at the date of this report if the companies acquired during the 
year, or where acquisition agreements have been communicated 
had been consolidated with the existing part of the Group for 
twelve months. 
 
 
BOARD OF DIRECTORS’ APPROVAL 
The Board of Directors and the CEO assure that the interim report gives a true and fair view of the Group's and the Parent Company's 
operations, position and results and describes significant risks and uncertainties that the Parent Company and the companies included in the 
Group face. 
 
 
Stockholm July 24, 2024 
 
 
  Dajana Mirborn    Ola Cronholm  
  Chairman of the Board 
 
 
 
  Henrik Patek   Pål Bruu 
 
 
 
 
  Sara Berger   Noel Abdayem 
 
 
 
  Simon Petrén 
  Chief Executive Officer 
 
 
 
 
 
This report has not been subject to review by the company’s auditor.  
 
This information is such that Humble Group AB is obliged to publish in accordance with the EU regulation on market abuse.  
The information was submitted for publication on July 24
th, 2024, at the time specified by Humble Group's news distributor Cision at the time 
of publication of this press release.

===== SIDA 29 =====

| CONTACT US  
 
Humble Group AB Interim Report April - June 2024 
Company Registration Number 556794-4797 
Headquarters 
Ingmar Bergmans gata 2 
114 34 Stockholm 
info@humblegroup.se 
www.humblegroup.se 
+468 613 28 88 
 
 
 
 
 
Johan Lennartsson  
Chief Financial Officer 
johan.lennartsson@humblegroup.se 
 
Simon Petrén  
Chief Executive Officer 
simon.petren@humblegroup.se 
 
Noel Abdayem  
Vice President & COO Brands 
noel.abdayem@humblegroup.se 
 
Marcus Stenkil  
Chief Operating Officer 
marcus.stenkil@humblegroup.se 
 
Kristoffer Zinn 
Chief Analytics Officer 
kristoffer.zinn@humblegroup.se